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Persuasion: The Art of Communication

Learn to communicate well and persuade effectively!

Bigger Brains

Summary

Price
£12 inc VAT
Study method
Online, On Demand What's this?
Duration
1.4 hours · Self-paced
Qualification
No formal qualification
Certificates
  • Reed Courses Certificate of Completion - Free

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Overview

Objectives. You will be able to:

  • Identify four main reasons people communicate
  • Describe the relationship between persuasion and communication
  • Discuss the elements of persuasion
  • Describe characteristics of visual, auditory, and kinesthetic learners
  • Describe Neuro-Linguistic Programming (NLP)
  • Identify the use of framing and mirroring in communication
  • Identify tips for persuasion

Curriculum

1
section
11
lectures
1h 22m
total

    • 1: The Core of Communication 05:24
    • 2: Understanding the Persuasion Situation 09:32
    • 3: Essential Elements of Persuasion 06:19
    • 4: Logical Data 05:21
    • 5: Reputation and Character 08:32
    • 6: Emotional or Passionate Appeals 06:24
    • 7: Recognizing the Different Elements 08:13
    • 8: Neuro-Linguistic Programming (NLP), Part 1 11:34
    • 9: Neuro-Linguistic Programming (NLP), Part 2 06:45
    • 10: Framing 04:14
    • 11: Other Tips 09:28

Course media

Description

Learn to communicate well and persuade effectively!

Every time you communicate, you are working to persuade people. Even in social settings, you are persuading people through your style of communication and the emotion you carry with it. There are many reasons why we communicate – to inform, to share viewpoints, to educate, and to sell. Communication expert Barbara Evers believes all types of communication are in fact forms of persuasion.

There are many tools available to you as you communicate. It’s critical to be aware of them and use these techniques purposefully. In this course, Barbara walks you through ways to make the most of opportunities to communicate and persuade. She focuses on methods you can use to encourage your audience to listen and believe what you are saying.

Who is this course for?

Anyone who wants to improve their communication skills and ability to persuade.

Questions and answers

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Certificates

Reed Courses Certificate of Completion

Digital certificate - Included

Will be downloadable when all lectures have been completed.

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Legal information

This course is advertised on reed.co.uk by the Course Provider, whose terms and conditions apply. Purchases are made directly from the Course Provider, and as such, content and materials are supplied by the Course Provider directly. Reed is acting as agent and not reseller in relation to this course. Reed's only responsibility is to facilitate your payment for the course. It is your responsibility to review and agree to the Course Provider's terms and conditions and satisfy yourself as to the suitability of the course you intend to purchase. Reed will not have any responsibility for the content of the course and/or associated materials.

FAQs

Study method describes the format in which the course will be delivered. At Reed Courses, courses are delivered in a number of ways, including online courses, where the course content can be accessed online remotely, and classroom courses, where courses are delivered in person at a classroom venue.

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An endorsed course is a skills based course which has been checked over and approved by an independent awarding body. Endorsed courses are not regulated so do not result in a qualification - however, the student can usually purchase a certificate showing the awarding body's logo if they wish. Certain awarding bodies - such as Quality Licence Scheme and TQUK - have developed endorsement schemes as a way to help students select the best skills based courses for them.
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