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Paid Media (PPC) Certificate

Online training course with accredited DMI study materials and tutor support.



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£319 inc VAT (was £355)
Offer ends 31 May 2024
Study method
8 hours · Self-paced
Access to content
12 weeks
No formal qualification
Additional info
  • Exam(s) / assessment(s) is included in price
  • Tutor is available to students
  • TOTUM card included in price What's this?

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The Associate Certificate in Paid Media (PPC) is accredited by the Digital Marketing Institute (DMI). It is an online short course that will fast-track your skills and knowledge in paid media, PPC campaign optimisation and search marketing.

This course will help you develop the specialist skills needed to either pursue a digital marketing career or continue your professional development as an experienced marketer. You will gain key skills and competencies in paid media, productivity, data analysis, managing and improving campaigns, eCommerce, and more.


The Associate Certificate in Paid Media (PPC) course covers the following topics:

  • Search Marketing and eCommerce
  • Productivity and Creating Optimised Campaigns
  • Managing and Improving Campaigns
  • Visualising and Presenting Results

Once you have successfully completed this course you can continue your professional learning with certifications such as Associate Certificate in eCommerce, Associate Certificate in Data and Web Analytics, Professional Diploma in Search Marketing or Professional Diploma in Digital Marketing.

Did you know?

  • The Digital Marketing Institute (DMI) sets the global standard in digital marketing certifications
  • The DMI certifications are updated every 6 months to ensure you have the most up-to-date knowledge, helping you stay ahead of the competition
  • 92% of DMI members have said that their digital marketing certification has had a positive impact on their career
  • 81% of DMI students have been promoted after completing one of the digital marketing courses
  • 88% of DMI members are working at senior or management level

Benefits of studying with ITonlinelearning

  • Ability to study at your own pace 24/7
  • You can pause and rewind the material at any time
  • Studying is broken down into easily manageable sections
  • Access to study material for 12 weeks
  • Dedicated tutor support to answer your course questions
  • Excellent career resources for refreshing your knowledge, updating your CV and preparing for interviews

For more information, enquire now and one of our highly experienced Course and Career Advisors will assist you in determining the best study path for your specific needs.

Who is this course for?

Small business owners, marketing professionals, product managers, entrepreneurs or anybody looking to skill up quickly in paid media.


There are no entry requirements for this qualification.

Career path

Upon completion, the Associate Certificate in Paid Media (PPC) can lead to any of the following roles:

  • PPC Specialist
  • PPC Search Manager
  • Digital Marketing Manager
  • Sales Director
  • Head of Digital

Questions and answers


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Study method describes the format in which the course will be delivered. At Reed Courses, courses are delivered in a number of ways, including online courses, where the course content can be accessed online remotely, and classroom courses, where courses are delivered in person at a classroom venue.

CPD stands for Continuing Professional Development. If you work in certain professions or for certain companies, your employer may require you to complete a number of CPD hours or points, per year. You can find a range of CPD courses on Reed Courses, many of which can be completed online.

A regulated qualification is delivered by a learning institution which is regulated by a government body. In England, the government body which regulates courses is Ofqual. Ofqual regulated qualifications sit on the Regulated Qualifications Framework (RQF), which can help students understand how different qualifications in different fields compare to each other. The framework also helps students to understand what qualifications they need to progress towards a higher learning goal, such as a university degree or equivalent higher education award.

An endorsed course is a skills based course which has been checked over and approved by an independent awarding body. Endorsed courses are not regulated so do not result in a qualification - however, the student can usually purchase a certificate showing the awarding body's logo if they wish. Certain awarding bodies - such as Quality Licence Scheme and TQUK - have developed endorsement schemes as a way to help students select the best skills based courses for them.