Use the information dispensed in this course to get your initiation on the subject of marketing, and learn how to effectively market products and services using the right tools and strategies.
Marketing is one of the most essential functions for any business. Not only does it help deliver the core message of a business, it is also the driving force that helps organisations understand consumers’ needs and make better products and services available to the public.
Marketing is an exciting subject to study, especially now that small and big companies alike are trying hard to establish their brands and develop and manage their relationships with customers in an overcrowded market. This is creating a need for marketers who know how to listen and get the beat of the market, transform ideas into working marketing strategies, and create campaigns that lure customers in. But, that is not the only reason having marketing knowledge and skills is a good thing. It will also enable you to maximise opportunities, effectively connect with people, and make informed decisions in many areas of your life.
This Online Marketing Course will introduce you to the fundamental concepts of marketing, beginning from its meaning and importance to its cost and benefits down to its process. It will also give you an insight into the marketing environment and provide you strategies on how to plan and implement marketing campaigns. Other notable topics that will be tackled in the course include marketing segmentation, product development and pricing, and distribution procedure.
Course Units
Unit 1: Understanding the Process of Marketing
Unit 2: Creating a Marketing Plan and Developing Strategy
Unit 3: The Cost and Benefits of Marketing
Unit 4: Looking Inside the Marketing Environment
Unit 5: Satisfying the Needs of Clients, Buyers, Customers and Consumers
Unit 6: What is Market Segmentation?
Unit 7: Getting to Know Products and Commodities
Unit 8: Value and Process of Product Development
Unit 9: Product Distribution and Why It Matters
Unit 10: Pricing Products the Right Way
Expected Learning Outcomes
At the end of this course, you will be able to:
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This course is advertised on reed.co.uk by the Course Provider, whose terms and conditions apply. Purchases are made directly from the Course Provider, and as such, content and materials are supplied by the Course Provider directly. Reed is acting as agent and not reseller in relation to this course. Reed's only responsibility is to facilitate your payment for the course. It is your responsibility to review and agree to the Course Provider's terms and conditions and satisfy yourself as to the suitability of the course you intend to purchase. Reed will not have any responsibility for the content of the course and/or associated materials.
Interest free credit agreements provided by Zopa Bank Limited trading as DivideBuy are not regulated by the Financial Conduct Authority and do not fall under the jurisdiction of the Financial Ombudsman Service. Zopa Bank Limited trading as DivideBuy is authorised by the Prudential Regulation Authority and regulated by the Financial Conduct Authority and the Prudential Regulation Authority, and entered on the Financial Services Register (800542). Zopa Bank Limited (10627575) is incorporated in England & Wales and has its registered office at: 1st Floor, Cottons Centre, Tooley Street, London, SE1 2QG. VAT Number 281765280. DivideBuy's trading address is First Floor, Brunswick Court, Brunswick Street, Newcastle-under-Lyme, ST5 1HH. © Zopa Bank Limited 2024. All rights reserved.
