Online Business Relationship Management Course

This course is meant to help you understand what business relationship management is all about, what it can do to a business, and how it should be facilitated. It also provides strategies for building meaningful and value-producing relationships with partners, customers, and other business stakeholders.

For any business, the needs of partners and customers are considerations that must not be overlooked. Understanding what those needs are is vital to producing appropriate solutions and maintaining meaningful and value-producing relationships that drive a business to success. This is the reason why business relationship management is an essential aspect of business operations.

Business relationship management (BRM) is all about taking into account the needs of customers and partners and ensuring those needs are met using appropriate solutions, tools and technologies. It is an opportunity to identify areas of business where customers’ and partners’ expectations are not being met and working out and delivering solutions before customers and partners seek out for alternative providers.

This Online Business Relationship Management course will give you grounding in BRM and how it can be leveraged and improved to provide competitive edge to a business and forge lasting relationships with customers and partners. It will define BRM and identify what role it plays in business growth. It will also tackle the basics of being a business relationship manager, including its associated duties and responsibilities, objectives of the role, required skill level, and entry routes into the professional practice. The course will also shed light on BRM imperatives like IT governance, structural frameworks and procedures, and methods and tools, among others.

Course Units

Some of the topics that will be discussed in detail within the course include:

• Understanding Business Management and Its Role in Business Growth
• Introduction to the Business Relationship Manager Profession
• Defining the Roles of the Business Relationship Manager
• Business Relationship Managers and Their Skill Levels
• Commercial and Non-Commercial Service Providers and the Role They Play in BRM
• A Comparison of Business Relationship Management, Relationship Management, and IT Governance
• Getting to Know More About the Concept of BRM
• Viewing the Business Relationship Manager Role in the Context of BRM
• Identifying BRM Functions and Benefits
• Recognising IT Governance’s Role in Business Success
• Determining the Goals of and Potential Conflicts in BRM
• The Business Relationship Manager’s Goals
• The Scope of Duties a Business Relationship Manager Needs to Perform
• Identifying the Business Relationship Manager’s Key Responsibilities
• Bringing Together the Customer’s and Relationship Manager’s Interests Using Key Principles of Effective Governance
• The Meaning of Effective IT Governance in the Context of Business
• BRM Structural Frameworks and Procedures
• BRM Methods, Tools, and Information Resources
• On the Road to Becoming a BRM Professional
• Getting to Know BRM as a Professional Practice
• IT and Its Functional Role and Importance in BRM
• Development of BRM as a Professional Practice
• BRM Case Studies and Their Industry Implications

Expected Learning Outcomes

At the end of this course, you will be able to:

• Define what business relationship management is and identify the value it brings to business.
• Know what a business relationship manager does and understand the role this professional plays in the BRM process.
• Understand the scope of duties and key responsibilities of a business relationship manager and know the goals of the role, required skills, and the career route to this practice.
• Make the connection between IT and BRM.
• Develop an understanding of the frameworks, procedures, methods and tools of BRM.

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