Skip to content

NEUROMARKETING: MARKETING MEETS THE BRAIN!

OfCourse

Summary

Price
£79 inc VAT
Or £26.33/mo. for 3 months...
Study method
Online
Duration
2 hours · Self-paced
Qualification
No formal qualification
Certificates
  • Certificate of completion - Free
Additional info
  • Tutor is available to students
13 students purchased this course

Add to basket or enquire

Overview

How much do you think about what you buy? Marketing uses subconscious triggers to keep us buying more and more. This course will show you how to be a switched on consumer, by applying neuroscience principles to help you ask yourself questions before you reach into your pocket. That is the essence of neuromarketing!

Neurocognitive and Behavioral Expert, Gregory Caremans draws on some of the latest neuroscience and psychology research to break down the meaning behind the messaging. He will give an understanding of the relationship between our conscious and subconscious decision making, and the marketing strategies that play on them.

Through a series of entertaining but informative videos, using real life contexts, you will begin to notice patterns of behaviour from both a consumer and marketing perspective. Learn how to question want vs need when faced with persuasive advertising campaigns.

By understanding the emotional triggers in our own minds, through the principles of neuroscience, we can become empowered to make better choices.

Certificates

Certificate of completion

Digital certificate - Included

Description

Highlights

  • Understand the working of our subconscious mind
  • A fun way of seeing through marketing tactics in ads, and point of sales
  • Learn simple rules of to avoid falling for impulse buying

Curriculum

Part 1 – Introduction

Introduction

The ‘Neuro’ Behind The ‘Marketing’

Part 2 – Using Our Instinct

Survival Instincts

Practice Survival

Part 3 – We Are Emotional Beings

Our Learning Experiences

Marketing And The Dopamine Rush

Practical Exercise

Part 4 – Context

Three Types Of Context

Context In Marketing

Part 5 – The Voice In Our Head

Take Control

Ego Depletion

Part 6– Conclusion

Conclusion

Quiz Assessment

Survival Instincts

Emotions

Context

Reason

Final!

Details

Lectures –12

Videos – 1 hr

Language – English

Who is this course for?

  • Anyone with an interest in human behavior
  • People who want to make informed consumer choices

Requirements

An interest in human behaviour

Reviews

2.6
Course rating
80%
Service
40%
Content
40%
Value

Legal information

This course is advertised on reed.co.uk by the Course Provider, whose terms and conditions apply. Purchases are made directly from the Course Provider, and as such, content and materials are supplied by the Course Provider directly. Reed is acting as agent and not reseller in relation to this course. Reed's only responsibility is to facilitate your payment for the course. It is your responsibility to review and agree to the Course Provider's terms and conditions and satisfy yourself as to the suitability of the course you intend to purchase. Reed will not have any responsibility for the content of the course and/or associated materials.

FAQs

Study method describes the format in which the course will be delivered. At Reed Courses, courses are delivered in a number of ways, including online courses, where the course content can be accessed online remotely, and classroom courses, where courses are delivered in person at a classroom venue.

CPD stands for Continuing Professional Development. If you work in certain professions or for certain companies, your employer may require you to complete a number of CPD hours or points, per year. You can find a range of CPD courses on Reed Courses, many of which can be completed online.

A regulated qualification is delivered by a learning institution which is regulated by a government body. In England, the government body which regulates courses is Ofqual. Ofqual regulated qualifications sit on the Regulated Qualifications Framework (RQF), which can help students understand how different qualifications in different fields compare to each other. The framework also helps students to understand what qualifications they need to progress towards a higher learning goal, such as a university degree or equivalent higher education award.

An endorsed course is a skills based course which has been checked over and approved by an independent awarding body. Endorsed courses are not regulated so do not result in a qualification - however, the student can usually purchase a certificate showing the awarding body's logo if they wish. Certain awarding bodies - such as Quality Licence Scheme and TQUK - have developed endorsement schemes as a way to help students select the best skills based courses for them.
View all
Similar subjects: Psychology, Care
Related searches: Marketing courses, Online courses

Interest free credit agreements provided by Zopa Bank Limited trading as DivideBuy are not regulated by the Financial Conduct Authority and do not fall under the jurisdiction of the Financial Ombudsman Service. Zopa Bank Limited trading as DivideBuy is authorised by the Prudential Regulation Authority and regulated by the Financial Conduct Authority and the Prudential Regulation Authority, and entered on the Financial Services Register (800542). Zopa Bank Limited (10627575) is incorporated in England & Wales and has its registered office at: 1st Floor, Cottons Centre, Tooley Street, London, SE1 2QG. VAT Number 281765280. DivideBuy's trading address is First Floor, Brunswick Court, Brunswick Street, Newcastle-under-Lyme, ST5 1HH. © Zopa Bank Limited 2024. All rights reserved.