Master in Marketing | EU Business School

Markets are ever-changing, with increasingly sophisticated consumers. Now more than ever, companies require innovative, qualified marketing experts to implement creative changes. From effective use of social media marketing to understanding your target audience, this program explores modern marketing methods and theories from various perspectives, giving students an insight into how marketing decisions relate to the analytical, strategic and operational areas of a business.

Degree Awarded

• A state-recognized, university master’s degree awarded by Universidad Católica San Antonio de Murcia (UCAM), Spain, (título propio).
• A master's degree from EU Business School Switzerland which is internationally accredited by ACBSP, IACBE, IQA and certified by eduQua.

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"EU prepared me for taking on future challenges and also helped me a lot with networking. Actually, it was here at EU, through their networking events, that I got offered my current position." Carla Solimano, Master in Digital Business

The Master in Marketing (60 ECTS) is a one-year program, divided into three terms. Each term comprises four courses (4 ECTS each) and one seminar (2 ECTS). Throughout the year, students are also exposed to real-life case studies, games and business simulations. In order to graduate, participants must also complete a business plan (6 ECTS).

Learning Outcomes

The program develops a comprehensive view of the role of marketing in companies and how fundamental it is in driving companies’ success. During this program, students will:

• Investigate the impact of political, economic, sociocultural and physical environments in marketing and how to manage them.
• Understand the relationship between the customer and the company.
• Learn analytical, strategic and operational marketing competencies.
• Study the major processes of marketing through case studies and class discussion.

Learning from Leaders

Our graduate programs give you access to world-renowned speakers like Zev Siegl, Co-Founder of Starbucks, and Chairman of Siemens & Maersk Jim Hagermann Snabe.

At EU Business School, we hold on-campus conferences and events designed to give our students an abundance of networking opportunities. At these events, they interact with alumni and other professionals to build strong business relationships and create meaningful and lasting connections.

Top reasons to study at EU

• International: our student body comprises more than 100 nationalities, with 98% of students speaking two or more languages
• Small class sizes: greater interaction between students and faculty guarantees heightened academic achievement
• All classes taught in English: including assignments, lectures, exams and the final business plan.
• Experiential learning: The case study method and a pragmatic approach are two of our most effective tools.
• Outstanding faculty: Our team is composed of highly qualified academics, entrepreneurs, consultants and business leaders
• Ranked among the best: programs within our network are consistently featured in the top tier of global and European rankings
• Building a business personality: we are committed to encouraging students to build the most valuable brand they can market: themselves

Our programs are designed for students who want an international, flexible and innovative business education.

• 1 certified copy of bachelor’s degree and transcripts or equivalent
• Proof of English level: TOEFL score 89 (internet-based), 233 (computer-based); IELTS 6.5; CAE C1 with a minimum score of 176; PTE 59; or equivalent; or English native
• 1 copy of your CV/résumé
• 2 letters of recommendation
• 1 written or video essay

Applicants must also meet one of the following:

• A GPA of 3.0 on a 4.0 scale
• A satisfactory score on the GMAT or GRE
• An interview with the academic dean

Students completing this major pursue careers in:

• Marketing management
• Brand management
• Marketing research
• Digital marketing

Our Career Services Department will help you reach your professional goals. EU career counsellors can advise you during each step of your professional journey, whether it’s deciding what you want to pursue, searching for an internship or preparing for a job interview.