Marketing Product Pricing Strategies

Marketing Product Pricing Strategies CPD Module - Special Offer

CPD Courses


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£10 inc VAT (was £120)
Offer ends 23 July 2019
Study method
Online, self-paced
10 Hours
10 CPD points / hours
Additional info
  • Exam(s) / assessment(s) is included in price
  • Tutor is available to students

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Service Pricing Strategies

How do organisations determine the ideal prices for the products and services they offer? Is it simply a case of maximising profits? Or are there additional factors to consider? The answer is of course the latter – pricing strategies are about far more than bringing in basic revenues. Price can influence not only the affordability of a product, but also its appeal. Excessively high prices can be off-putting for some, but also suggest exclusivity and luxury. By contrast, rock-bottom prices attract some, but to others convey a sense of poor quality. The question being – how and where do you draw the line?

This advanced tutorial has been designed for anyone working in business ownerships, senior management, sales, marketing or product development. Explore the function and value of price, along with pricing objectives, profit-oriented objectives and key factors that affect price determination. Addition topics introduced include the product’s value to the buyer, the different types of costs, basic methods for price determination, ‘the going rate’ pricing and more.

Course media



  • Explain the objectives of pricing
  • Describe the factors which effect price determination
  • Explore various pricing strategies

Programme Content


  • The Function and Value of Price
  • Pricing Objective
  • Profit- Oriented Objectives
  • Sales Volume- Oriented Objectives
  • Factors Affecting Price Determination
  • The Product’s Value to the Buyer:
  • Types of Costs
  • The Basic Methods of Price Determination
  • The Going Rate Pricing

Course Benefits

  • Full Tutor Support
  • Self paced, no fixed schedules
  • Available to students anywhere in the world
  • 24/7 Access to the LMS ( Learning Management System )
  • Easy to understand quality e-learning study materials

Course Material

All course materials are included in the course price. All your study material will be available on our learning management system for which you will get access once you are enrolled. The material can be downloaded and printed as well.

Our distance learning course materials are specially written for home study and contain a wealth of knowledge in easy to understand language. We use variety of media to help you learn. Your course may use any of the following different media which you can use from home or where ever you choose to study:

  • Online course materials
  • Question papers
  • Additional Supporting Material
  • Useful Links

Course assessment

You will be continually assessed throughout the course. Your assignment will be marked by your tutor and independently moderated. The feedback on your assignment will then be sent to you. On receipt of this, you may wish to contact your tutor to discuss the feedback.

Tutor Support

When you enrol on a course with Brentwood Open Learning College you are allocated your personal tutor. Tutor’s help and support will be available throughout your studies with the college. He/she will assess your work and will provide you with regular feedback on your progress.

Who is this course for?

  • Business managers and entrepreneurs with desire to improve their abilities
  • People working in PR, advertising and sales departments
  • Anyone considering to start their own business
  • Individuals looking to enhance their CVs
  • Existing marketing professionals looking to develop their CPD


No prior knowledge is required to take this course.

*Note: This CPD Unit is offered on special discounted price on REED only and does not include awarding body accreditation charges. At the end of the unit, learner can claim CPD Accredited certificate by paying £35 accreditation fee and postal charges (£9 for UK students, £15 for outside UK).

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