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Marketing Principles

Free E - Certificate Included | CPD & IAP Accredited | No Hidden Fee | No Additional Fee

Global Edulink

Summary

Price
£199 inc VAT
Or £66.33/mo. for 3 months...
Study method
Online
Duration
8 hours · Self-paced
Qualification
No formal qualification
CPD
7 CPD hours / points
CPD What's this?
Additional info
  • Exam(s) / assessment(s) is included in price
  • Tutor is available to students

Overview

Marketing Principles

Do you want long-lasting business success?

The secret to success, especially in business, is great marketing! That’s why we’ve created this Marketing Principles course, so you can understand marketing and better satisfy the needs of your customers. This course is divided into 12 excellent modules, so you can build knowledge as you go. Become a master of the marketing environment, the international market place, consumer decision making and strategies for selling and pricing. As well as this, we provide key information on product marketing, managing and retailing, supply chain management and promotion and public relations. Our aim is to give practical knowledge which can be transferred into the work place.

Learning with Global Edulink has many advantages. The course material is delivered straight to you, and can be adapted to fit in with your lifestyle. It is created by experts within the industry, meaning you are receiving accurate information, which is up-to-date and easy to understand.

* Free E-certificate (No additional cost for E-certificates)

Why You Should Choose Global Edulink

  • 12 months Access to your course.
  • The price shown on Reed is for the whole course, including the final exam and free e-certificate.
  • CPD and iAP accredited certificate upon successful completion
  • Tutor Support available Monday – Friday

CPD

7 CPD hours / points
Accredited by The CPD Certification Service

Course media

Description

This online training course is comprehensive and designed to cover the topics listed under the curriculum.

Course Curriculum : Marketing Principles

[Module 01] INTRODUCTION TO MARKETING AND MARKETING CONCEPTS

[Module 02] WHAT IS COMPETITIVE ADVANTAGE AND MARKETING ENVIRONMENT?

  • What Is Competitive Advantage?
  • What is Marketing Environment?

[Module 03] HOW TO DEVELOP A GLOBAL MARKETING STRATEGY AND CONSUMER MAKING PROCESS

  • How to Develop a Global Marketing Strategy
  • Consumer Decision Making Process

[Module 04] GUIDE TO BUSINESS MARKETING, MARKETING RESEARCH AND PRODUCT MARKETING

  • Guide to Business Marketing and Marketing Research
  • Introduction to Market Segmentation and Product Marketing

[Module 05] NEW PRODUCT DEVELOPMENT AND SERVICES MARKETING?

  • New Product Development and Marketing
  • What is Services Marketing?

[Module 06] MARKETING STRATEGIES, SELLING AND PRICING CONCEPTS

  • Marketing Strategies Part 1
  • Marketing Strategies Part 2
  • Introduction to Selling and Pricing concepts

Benefits you will gain:

  • High quality e-learning study materials and mock exams.
  • Tutorials/materials from the industry leading experts.
  • 24/7 Access to the Learning Portal.
  • Recognised Accredited Qualification.
  • Excellent customer service and administrative support.

Method of Assessment

At the end of the course learners will also take an online multiple choice questions assessment test. This online multiple choice questions test is marked automatically so you will receive an instant grade and know whether you have passed the course.

Certification

Having completed this course, you will be awarded the Marketing Principles by Global Edulink as well as a summary of the units learnt. This summary will include the specifics of the units you have learnt in the completed course. At the end of this course, you will be able to gain a professional qualification. Potential employers will view you as an asset and will recognize the level of commitment and skills you have displayed while studying this course.

Who is this course for?

  • This course would be suitable for those hoping to work in the marketing field.
  • This course would also be useful for those setting up a business, or who already own a business.

Requirements

Learners must be age 16 or over and should have basic understanding of the English Language, numeracy, literacy and ICT.

Career path

This course could help you become any of the following:

  • Marketing Executive
  • Marketing Manager
  • Digital Content Officer
  • Social Media and Content Designer
  • Marketing and Communications Manager
  • Digital Marketing Assistant
  • Online Analyst

Questions and answers

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Reviews

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Legal information

This course is advertised on reed.co.uk by the Course Provider, whose terms and conditions apply. Purchases are made directly from the Course Provider, and as such, content and materials are supplied by the Course Provider directly. Reed is acting as agent and not reseller in relation to this course. Reed's only responsibility is to facilitate your payment for the course. It is your responsibility to review and agree to the Course Provider's terms and conditions and satisfy yourself as to the suitability of the course you intend to purchase. Reed will not have any responsibility for the content of the course and/or associated materials.

FAQs

Study method describes the format in which the course will be delivered. At Reed Courses, courses are delivered in a number of ways, including online courses, where the course content can be accessed online remotely, and classroom courses, where courses are delivered in person at a classroom venue.

CPD stands for Continuing Professional Development. If you work in certain professions or for certain companies, your employer may require you to complete a number of CPD hours or points, per year. You can find a range of CPD courses on Reed Courses, many of which can be completed online.

A regulated qualification is delivered by a learning institution which is regulated by a government body. In England, the government body which regulates courses is Ofqual. Ofqual regulated qualifications sit on the Regulated Qualifications Framework (RQF), which can help students understand how different qualifications in different fields compare to each other. The framework also helps students to understand what qualifications they need to progress towards a higher learning goal, such as a university degree or equivalent higher education award.

An endorsed course is a skills based course which has been checked over and approved by an independent awarding body. Endorsed courses are not regulated so do not result in a qualification - however, the student can usually purchase a certificate showing the awarding body's logo if they wish. Certain awarding bodies - such as Quality Licence Scheme and TQUK - have developed endorsement schemes as a way to help students select the best skills based courses for them.
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