- Exam(s) / assessment(s) is included in price
- Tutor is available to students
Marketing - Marketing Course
Level 5 by QLS |*FREE PDF Certificate* Tutor Support & Exam | 130 CPD Credits | Free Digital Marketing
Staff Training Solutions
Summary
Overview
Marketing Course
Certificate of achievement in Marketing Course Level 5. Additional CPD Accredited Marketing Certificate with 130 CPD points available with no extra study. This Marketing course comes with easy to understand e-learning study materials.
Marketing Course Level 5. Endorsed Certificate of Achievement. is a comprehensive Marketing Course programme designed to give students a competitive edge in Marketing field. This Marketing Course has been designed to help you expand your knowledge and skills in the marketing of products/ services for the customer, industrial and service sector.
Why study Marketing Course?
You will gain an insight into the latest marketing trends and techniques, and will develop marketing skills that will help you for your exceptional career in the field.
This self-paced programme is available 24/7 providing you with the flexibility to train at the pace, location and time of your choosing. Endorsed certificate from a registered awarding body can be claimed on course completion. College registration, tutor support, course materials and additional supporting material are all included in the course fee.
Achievement
CPD
Course media
Description
Marketing Course
The Marketing Course has been designed to help you expand your knowledge and skills in the marketing of products/ services for the customer, industrial and service sector.
You will gain an insight into the latest marketing trends and techniques, and will develop marketing skills that will help you for your exceptional career in the field.
Marketing Course - Syllabus
This Marketing Course consists of following units:
Unit 1 - Introduction to Marketing
This Marketing unit covers the following key topics:
- Marketing Concept
- Production Concept
- The Marketing Mix
- The Difference Between Selling and Marketing
- Importance of Marketing
- Plus more
Unit 2 - Marketing Environment
This Marketing unit covers the following key topics:
- The External Environment
- Situation Analysis
- The Micro-Environment
- Demographic Factors
- Economic Factors
- Socio-Cultural Factors
- Ecological and Geographical Factors
- The Internal Environment
- Plus more
Unit 3 - Markets and Market Segmentations
This Marketing unit covers the following key topics:
- Market Types and Characteristics
- Consumer Markets
- Organisational Markets
- The Main Features of Organisational Markets
- Requirements for Segmenting a Market
- Bases of Segmenting Organisational Markets
- Types of Buying Situations
- Plus more
Unit 4 - Consumer Behaviour
This Marketing unit covers the following key topics:
- Meaning of Consumer Behaviour
- Importance of Understanding Consumer Behaviour
- Types of Consumers
- Factors Influencing Consumer Behaviour
- Demographic Factors and Life-Cycle Stage
- Cultural Factors
- Consumer Buying Process
- Plus more
Unit 5 - Market Research
This Marketing unit covers the following key topics:
- The Research Process
- Approaching Respondents
- Interview Technique
- Quantitative Data Analysis
- Plus more
Unit 6 - Marketing Planning
This Marketing unit covers the following key topics:
- The Marketing Planning Process
- The Marketing Audit
- Corporate Objectives
- Promotional Strategies
- Monitoring and Evaluating Marketing Performance
- Feedback Systems
- Plus more
Unit 7 - Product Development and Product Lifecycle
This Marketing unit covers the following key topics:
- Value of Product Innovation
- New Product Development
- Idea Vetting
- Concept Development and Testing
- Product Development and Marketing Strategy Development
- Market Testing
- Product Life Cycle (PLC)
- The Marketing Strategies at Different Stages of PLC
- Plus more
Unit 8 -Product Pricing Strategies
This Marketing module covers the following key topics:
- The Function and Value of Price
- Pricing Objective
- Profit- Oriented Objectives
- Sales Volume-Oriented Objectives
- Types of Costs
- Other Elements of Marketing
- The Basic Methods of Price Determination
- Break-Even Analysis and Target-Profit Pricing
- Plus more
Unit 9 - Branding and Packaging
This Marketing unit covers the following key topics:
- Branding
- The Meaning and Importance of Branding
- The Brand Name versus Trade Mark
- Societal View:
- Branding Decisions
- Selecting a Good Brand Name
- Packaging
- Functions of Packaging
- Cost Effectiveness
- Criticisms of Packaging
- Plus more
Unit 10 - Channels of Distribution
This Marketing unit covers the following key topics:
- Functions of Channels of Distribution
- Factors Influencing the Choice of Channel
- Market Considerations
- Plus more
Unit 11 - Promotion Mix
This Marketing unit covers the following key topics:
- The Meaning and Importance of Promotion
- The Communication Process
- Steps in the Communication Process
- Identifying the Target Audience
- The Concept of Promotion Mix
- Factors which Affect the Promotion Mix
- Marketing Channel and Promotion Strategy
- Plus more
Unit 12 - Personal Selling and Sales Promotion
This Marketing unit covers the following key topics:
- What is Personal Selling
- How Personal Selling Differs from Sales Promotion
- The Importance of Personal Selling
- Selling Theories
- The AIDA Theory
- The Personal Selling Process
- Types of Personal Selling
- Limitations of Sales Promotion
- Major Sales Promotion Tools
- Plus more
Unit 13 - Advertising and Publicity
This Marketing unit covers the following key topics:
- What is Advertising
- The Objectives of Advertising
- Communication Objectives of Advertising:
- The Benefits of Advertising
- What is Publicity
- Advertising Media Decisions
- Plus more
Diploma in Marketing Benefits:
- Full Tutor Support
- Self paced, no fixed schedules
- Available to students anywhere in the world
- 24/7 Access to the LMS ( Learning Management System)
- Easy to understand quality e-learning study materials.
Marketing Course Material
All course materials are included in the course price. All your study material will be available on our learning management system for which you will get access once you are enrolled. The material can be downloaded and printed as well.
Our distance learning course materials are specially written for home study and contain a wealth of knowledge in easy to understand language. We use variety of media to help you learn. Your course may use any of the following different media which you can use from home or where ever you choose to study:
- Online course materials
- Question papers
- Additional Supporting Material
- Useful Links
Marketing Course assessment
You will be continually assessed throughout the course. Your assignment will be marked by your tutor and independently moderated. The feedback on your assignment will then be sent to you. On receipt of this, you may wish to contact your tutor to discuss the feedback.
Tutor Support
When you enrol on a course with Staff Training Solutions you are allocated your personal tutor. Tutor’s help and support will be available throughout your studies with the college. He/she will assess your work and will provide you with regular feedback on your progress.
Who is this course for?
Marketing Course
Requirements
Marketing Course
No particular entry requirement.
OPTION-I: Endorsed Certificate of Achievement from QLS
On course completion, learner can claim endorsed certificate by paying £120 endorsed fee + postal charges.
Certificate of course Completion
FREE PDF Certificate
Hard copy of this certificate you will pay £25
OPTION-II: CPD Certificate
CPD Standards Office Accredited Certificate can be claimed on course completion, which will be issued in association with CPD Courses (PDF or hard copy)
CPD Accredited Diploma (PDF) =£30
CPD Accredited Diploma (Hard copy) =£85
Postage Charges:
National £9
International £15
Career path
Marketing Course
Upon successful completion of Marketing, candidates may choose careers including:
- Marketing Assistant
- Marketing Coordinator
- Marketing supervisor
- Marketing rep
Questions and answers
Currently there are no Q&As for this course. Be the first to ask a question.
Reviews
Legal information
This course is advertised on reed.co.uk by the Course Provider, whose terms and conditions apply. Purchases are made directly from the Course Provider, and as such, content and materials are supplied by the Course Provider directly. Reed is acting as agent and not reseller in relation to this course. Reed's only responsibility is to facilitate your payment for the course. It is your responsibility to review and agree to the Course Provider's terms and conditions and satisfy yourself as to the suitability of the course you intend to purchase. Reed will not have any responsibility for the content of the course and/or associated materials.
FAQs
Interest free credit agreements provided by Zopa Bank Limited trading as DivideBuy are not regulated by the Financial Conduct Authority and do not fall under the jurisdiction of the Financial Ombudsman Service. Zopa Bank Limited trading as DivideBuy is authorised by the Prudential Regulation Authority and regulated by the Financial Conduct Authority and the Prudential Regulation Authority, and entered on the Financial Services Register (800542). Zopa Bank Limited (10627575) is incorporated in England & Wales and has its registered office at: 1st Floor, Cottons Centre, Tooley Street, London, SE1 2QG. VAT Number 281765280. DivideBuy's trading address is First Floor, Brunswick Court, Brunswick Street, Newcastle-under-Lyme, ST5 1HH. © Zopa Bank Limited 2024. All rights reserved.