Marketing - Marketing - Course

Marketing Level 4 Diploma

Certificate in Marketing QLS Level 4. Additional CPD Accredited Marketing Certificate with 130 CPD points available with no extra study. The Marketing course comes with easy to understand e-learning study materials.

Endorsed Certificate of Achievement in Marketing. The Marketing Diploma course has been designed to help you expand your knowledge and skills in the marketing of products/ services for the customer, industrial and service sector. Marketing Course is a comprehensive programme designed to give students a competitive edge in this exciting field.

You will gain an insight into the latest marketing trends and techniques, and will develop marketing skills that will help you for your exceptional career in the field.

This Marketing - Diplomaself-paced programme is available 24/7 providing you with the flexibility to train at the pace, location and time of your choosing. Endorsed certificate from a registered awarding body can be claimed on course completion. College registration, tutor support, course materials and additional supporting material are all included in the course fee.

Quality Licence Scheme

This Marketing course is endorsed by the Quality Licence Scheme. The Quality Licence Scheme, endorses high-quality, non-regulated provision and training programmes.

Marketing Level 4 Diploma

Course Objectives

Course Benefits

• Full Tutor Support
• Self Paced, No Fixed Schedules
• Available to Students anywhere in the World

Course Syllabus

This Diploma course consists of following units:

Unit 1 - Introduction to Marketing

• Marketing Concept
• Production Concept
• The Marketing Mix
• Plus More

Unit 2 - Marketing Environment

• The External Environment
• Situation Analysis
• The Micro-Environment
• Demographic Factors
• Plus More

Unit 3 - Markets and Market Segmentation

• Markets and Market Segmentation
• What is a Market?
• Market Types and Characteristics
• Consumer Markets
• Organisational Markets
• Plus More

Unit 4 - Consumer Behaviour

• Meaning of Consumer Behaviou
• Types of Consumers
• Cultural Factors
• Consumer Buying Process
• Plus More

Unit 5 - Market Research

• The Need for Market Research
• The Research Process
• Approaching Respondents
• Qualitative Research
• Quantitative Research

Unit 6 - Marketing Planning

• The Marketing Planning Process
• The Marketing Audit
• Corporate Objectives
• Feedback Systems

Unit 7 - Product Development and Product Life cycle

• Value of Product Innovation
• New Product Development
• Idea Vetting
• Market Testing
• Product Life Cycle (PLC)

Unit 8 -Product Pricing Strategies

• The Function and Value of Price
• Pricing Objective
• Profit- Oriented Objectives
• Sales Volume-Oriented Objectives
• Types of Costs

Unit 9 - Branding and Packaging

• Branding
• Societal View:
• Branding Decisions
• Selecting a Good Brand Name
• Packaging
• Functions of Packaging
• Cost Effectiveness

Unit 10 - Channels of Distribution

• Functions of Channels of Distribution
• Factors Influencing the Choice of Channel
• Market Considerations

Unit 11 - Promotion Mix

• The Meaning and Importance of Promotion
• The Communication Process
• Steps in the Communication Process
• Identifying the Target Audience
• The Concept of Promotion Mix

Unit 12 - Personal Selling and Sales Promotion

• What is Personal Selling
• The Importance of Personal Selling
• Selling Theories
• The AIDA Theory
• The Personal Selling Process

Unit 13 - Advertising and Publicity

• What is Advertising
• The Objectives of Advertising
• Communication Objectives of Advertising:

Course Benefits:

• Full Tutor Support
• Self paced, no fixed schedules
• Available to students anywhere in the world
• 24/7 Access to the LMS ( Learning Management System )
• Easy to understand quality e-learning study materials.

Course Material

All course materials are included in the course price. All your study material will be available on our learning management system for which you will get access once you are enrolled. The material can be downloaded and printed as well.

Our distance learning course materials are specially written for home study and contain a wealth of knowledge in easy to understand language. We use variety of media to help you learn. Your course may use any of the following different media which you can use from home or where ever you choose to study:

• Online course materials
• Question papers
• Additional Supporting Material
• Useful Links

Course assessment

You will be continually assessed throughout the course. Your assignment will be marked by your tutor and independently moderated. The feedback on your assignment will then be sent to you. On receipt of this, you may wish to contact your tutor to discuss the feedback.

Tutor Support

When you enrol on a Diploma course with Brentwood Open Learning College you are allocated your personal tutor. Tutor’s help and support will be available throughout your studies with the college. He/she will assess your work and will provide you with regular feedback on your progress

Support

When you enrol on this Diplomacourse you are assigned a personal expert tutor, to guide and encourage you throughout your studies with the College. Your tutor is your personal learning coach. He or she will be available throughout your distance learning course to give you help with specific issues, and help you through difficult topics. He or she will also provide you with detailed feedback on your distance learning assignments. Your tutor will keep in touch with you on a regular basis throughout your distance learning course to check on your progress and give you encouragement and advice.

Marketing

You will also have access to our team of friendly Student Advisers who ensure that your distance learning course runs smoothly and are always ready to answer any questions or concerns you might have.

You may also choose to become a freelance marketing consultant or set up your own consultancy.

Assessment

You will be continually assessed throughout the course. Assessment will vary through question papers and projects. You will complete 10 modules on this course. After each lesson you will be required to complete a question paper, which you can either submit online or can send by post to your tutor. It is recommended that you submit it online as you receive your results more quickly in this way.

Marketing

Marketing

No particular entry requirement.

Option 1

Marketing Diploma QLS Level 4 endorsed by Quality Licence Scheme

Certificate Fee: £95 + postal charges

Option 2

Marketing Diploma issued by BOLC

PDF Certificate - FREE

Hard copy - £25 + postal charges

Option 3

CPD Accredited Certificate

(PDF format)=£30

(Hard copy)=£85 + postal charges

*Postage Charges: National £9, International £15

Marketing Level 4 Diploma

You could be employed by a marketing agency or consultancy, or you could work for an in-house marketing department in all kinds of businesses or public sector organisations.

• Marketing Manager
• Marketing Assistant
• Marketing Supervisor

Currently there are no Q&As for this course. Be the first to ask a question.