Marketing Communications
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Summary
- Reed Courses Certificate of Completion - Free
- Digital Certificate (CPD Accredited) - £4.99
- Hardcopy Certificate (CPD Accredited) - £9.99
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Overview
In the ever-evolving landscape of marketing, a sea of frustration and confusion engulfs those seeking to master the art of effective Marketing Communications. The world of marketing communications is a labyrinth of theories, techniques, and industry dynamics that can leave even the most seasoned professionals feeling lost and overwhelmed. The importance of this field cannot be overstated, as the success of any marketing campaign hinges upon the ability to connect with customers, build brand reputation, and influence their decision-making process.
But fear not, for a transformative solution awaits, ready to unravel the mysteries of marketing communications and empower you with the skills to navigate this intricate realm with finesse in this course.
Learning Outcomes
After completing this Marketing Communications course, learners will be able to -
- Develop effective marketing communication strategies.
- Apply communication theories to marketing contexts.
- Evaluate the ethical implications of marketing communication activities.
- Understand how customers process information and apply this knowledge to target audiences effectively.
- Analyse customer decision-making processes and develop strategies to influence them.
- Create integrated marketing communication plans that align with organisational goals.
- Develop strategic marketing communication campaigns to enhance brand image and reputation.
- Manage advertising activities and evaluate their impact on consumer behaviour.
So, Enrol the Marketing Communications now to advance your career!
Certificates
Reed Courses Certificate of Completion
Digital certificate - Included
Will be downloadable when all lectures have been completed.
Digital Certificate (CPD Accredited)
Digital certificate - £4.99
Hardcopy Certificate (CPD Accredited)
Hard copy certificate - £9.99
Hardcopy Certificate for International Students: £14.99
For students outside of the United Kingdom, this option ensures delivery of a high-quality, professionally printed certificate to your international address for only £14.99.
CPD
Curriculum
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Module 1: Introduction to Marketing Communication 22:49
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Module 2: Communication Theory 30:27
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Module 3: The Marketing Communications Industry 28:00
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Module 4: Ethics in Marketing Communications 27:10
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Module 5: How Customers Process Information? 38:18
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Module 6: Customer Decision Making Process 36:15
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Module 7: Integrated Marketing Communications 41:24
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Module 8: Strategic Marketing Communications 31:29
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Module 9: Advertising Management 30:09
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Module 10: Corporate Reputation: Identity and Branding 33:29
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Module 11: Public Relations 39:57
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Module 12: The Marketing Communications Mix 28:01
Course media
Description
You will uncover the foundational principles that underpin effective communication, exploring the intricate theories that guide marketers in their quest to engage audiences. Immerse yourself in the pulsating world of the marketing communications industry, gaining insights into its dynamic landscape and emerging trends. Navigate the ethical challenges that arise in the pursuit of impactful marketing communications, ensuring integrity and responsibility in every campaign. Dive deep into the psychology of customer information processing and decision-making, unlocking the secrets to influencing consumer behaviour.
Discover the power of integrated marketing communications, where the synergy of various channels and strategies creates a cohesive and impactful brand presence. Master the art of strategic marketing communications, refining your ability to craft compelling messages that resonate with target audiences. Explore the realms of advertising management, corporate reputation, branding, and public relations, gaining proficiency in each facet of the marketing communications mix.
Course Curriculum of Marketing Communications
- Module 1: Introduction
- Module 2: Communication Theory
- Module 3: The Marketing Communications Industry
- Module 4: Ethics
- Module 5: How Customers Process Information?
- Module 6: Customer Decision-Making Process
- Module 7: Integrated Marketing Communications
- Module 8: Strategic Marketing Communications
- Module 9: Advertising Management
- Module 10: Corporate Reputation: Identity and Branding
- Module 11: Public Relations
- Module 12: The Marketing Communication Mix
So, Enrol the Marketing Communications now to advance your career!
Who is this course for?
Marketing Communications
- Marketing professionals seeking to enhance their knowledge and skills in marketing communications.
- Business owners and entrepreneurs looking to develop effective communication strategies for their products or services.
- Communication professionals interested in specialising in marketing communication.
- Recent graduates or individuals considering a career in marketing or advertising.
- Professionals from related fields, such as public relations or branding, looking to expand their understanding of marketing communication.
Requirements
No formal entry or relevant experience is required for this Marketing Communications course.
This training is open to everyone who is willing to learn. All you need is –
- A smart device that has a constant internet connection
- A strong desire to learn the topic
- And being over the age of 16
Career path
Marketing Communications
- Marketing Communications Manager (£40,000-£60,000)
- Advertising Account Executive (£20,000-£30,000)
- Public Relations Specialist (£25,000-£40,000)
- Brand Manager (£35,000-£50,000)
- Market Research Analyst (£25,000-£40,000)
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Legal information
This course is advertised on reed.co.uk by the Course Provider, whose terms and conditions apply. Purchases are made directly from the Course Provider, and as such, content and materials are supplied by the Course Provider directly. Reed is acting as agent and not reseller in relation to this course. Reed's only responsibility is to facilitate your payment for the course. It is your responsibility to review and agree to the Course Provider's terms and conditions and satisfy yourself as to the suitability of the course you intend to purchase. Reed will not have any responsibility for the content of the course and/or associated materials.