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Marketing Communications

CPD Accredited Certificate || Advanced Learning Method || Lifetime Access || 24/7 Expert Support


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Summary

Price
Save 19%
£12 inc VAT (was £14.99)
Offer ends 31 May 2024
Study method
Online, On Demand What's this?
Duration
6.5 hours · Self-paced
Qualification
No formal qualification
CPD
10 CPD hours / points
Certificates
  • Reed Courses Certificate of Completion - Free
  • Digital Certificate (CPD Accredited) - £4.99
  • Hardcopy Certificate (CPD Accredited) - £9.99

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Overview

In the ever-evolving landscape of marketing, a sea of frustration and confusion engulfs those seeking to master the art of effective Marketing Communications. The world of marketing communications is a labyrinth of theories, techniques, and industry dynamics that can leave even the most seasoned professionals feeling lost and overwhelmed. The importance of this field cannot be overstated, as the success of any marketing campaign hinges upon the ability to connect with customers, build brand reputation, and influence their decision-making process.

But fear not, for a transformative solution awaits, ready to unravel the mysteries of marketing communications and empower you with the skills to navigate this intricate realm with finesse in this course.

Learning Outcomes

After completing this Marketing Communications course, learners will be able to -

  • Develop effective marketing communication strategies.
  • Apply communication theories to marketing contexts.
  • Evaluate the ethical implications of marketing communication activities.
  • Understand how customers process information and apply this knowledge to target audiences effectively.
  • Analyse customer decision-making processes and develop strategies to influence them.
  • Create integrated marketing communication plans that align with organisational goals.
  • Develop strategic marketing communication campaigns to enhance brand image and reputation.
  • Manage advertising activities and evaluate their impact on consumer behaviour.

So, Enrol the Marketing Communications now to advance your career!

Certificates

Reed Courses Certificate of Completion

Digital certificate - Included

Will be downloadable when all lectures have been completed.

Digital Certificate (CPD Accredited)

Digital certificate - £4.99

Hardcopy Certificate (CPD Accredited)

Hard copy certificate - £9.99

Hardcopy Certificate for International Students: £14.99

For students outside of the United Kingdom, this option ensures delivery of a high-quality, professionally printed certificate to your international address for only £14.99.

CPD

10 CPD hours / points
Accredited by CPD Quality Standards

Curriculum

12
sections
24
lectures
6h 28m
total

Course media

Description

You will uncover the foundational principles that underpin effective communication, exploring the intricate theories that guide marketers in their quest to engage audiences. Immerse yourself in the pulsating world of the marketing communications industry, gaining insights into its dynamic landscape and emerging trends. Navigate the ethical challenges that arise in the pursuit of impactful marketing communications, ensuring integrity and responsibility in every campaign. Dive deep into the psychology of customer information processing and decision-making, unlocking the secrets to influencing consumer behaviour.

Discover the power of integrated marketing communications, where the synergy of various channels and strategies creates a cohesive and impactful brand presence. Master the art of strategic marketing communications, refining your ability to craft compelling messages that resonate with target audiences. Explore the realms of advertising management, corporate reputation, branding, and public relations, gaining proficiency in each facet of the marketing communications mix.

Course Curriculum of Marketing Communications

  • Module 1: Introduction
  • Module 2: Communication Theory
  • Module 3: The Marketing Communications Industry
  • Module 4: Ethics
  • Module 5: How Customers Process Information?
  • Module 6: Customer Decision-Making Process
  • Module 7: Integrated Marketing Communications
  • Module 8: Strategic Marketing Communications
  • Module 9: Advertising Management
  • Module 10: Corporate Reputation: Identity and Branding
  • Module 11: Public Relations
  • Module 12: The Marketing Communication Mix

So, Enrol the Marketing Communications now to advance your career!

Who is this course for?

Marketing Communications

  • Marketing professionals seeking to enhance their knowledge and skills in marketing communications.
  • Business owners and entrepreneurs looking to develop effective communication strategies for their products or services.
  • Communication professionals interested in specialising in marketing communication.
  • Recent graduates or individuals considering a career in marketing or advertising.
  • Professionals from related fields, such as public relations or branding, looking to expand their understanding of marketing communication.

Requirements

No formal entry or relevant experience is required for this Marketing Communications course.

This training is open to everyone who is willing to learn. All you need is –

  • A smart device that has a constant internet connection
  • A strong desire to learn the topic
  • And being over the age of 16

Career path

Marketing Communications

  • Marketing Communications Manager (£40,000-£60,000)
  • Advertising Account Executive (£20,000-£30,000)
  • Public Relations Specialist (£25,000-£40,000)
  • Brand Manager (£35,000-£50,000)
  • Market Research Analyst (£25,000-£40,000)

Questions and answers

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FAQs

Study method describes the format in which the course will be delivered. At Reed Courses, courses are delivered in a number of ways, including online courses, where the course content can be accessed online remotely, and classroom courses, where courses are delivered in person at a classroom venue.

CPD stands for Continuing Professional Development. If you work in certain professions or for certain companies, your employer may require you to complete a number of CPD hours or points, per year. You can find a range of CPD courses on Reed Courses, many of which can be completed online.

A regulated qualification is delivered by a learning institution which is regulated by a government body. In England, the government body which regulates courses is Ofqual. Ofqual regulated qualifications sit on the Regulated Qualifications Framework (RQF), which can help students understand how different qualifications in different fields compare to each other. The framework also helps students to understand what qualifications they need to progress towards a higher learning goal, such as a university degree or equivalent higher education award.

An endorsed course is a skills based course which has been checked over and approved by an independent awarding body. Endorsed courses are not regulated so do not result in a qualification - however, the student can usually purchase a certificate showing the awarding body's logo if they wish. Certain awarding bodies - such as Quality Licence Scheme and TQUK - have developed endorsement schemes as a way to help students select the best skills based courses for them.