- Tutor is available to students
Marketing Communications Management
Classroom based course with study materials, lecturer support and CPD Hours included
London Training For Excellence
Summary
Overview
Description
Module 1 - Marketing and its role in your business
- What is Marketing?
- The 7 Ps
- Possible structures for marketing
Module 2 - Marketing Communications Mix
- Advertising, Sales Promotion, Online Marketing, PR, Personal Selling and Events/Sponsorship
- Co-ordinating and integrating marketing communication activities.
- How Nike uses Marcoms to drive sales
Module 3 - Customer-centric Marketing
- Marketing Concepts
- Segments and Personas
- Engaging with your customers
Module 4 - Planning Marketing
- Marketing Insight and Information
- Positioning and strategy
- Goals and objectives
- The Marketing Plan
Module 5 - Managing the Marketing Effort
- Budgets, KPIs and Measures
- Managing your people – training, motivation, performance management, culture
- Maximising ROI
- Analysing, Reinforcing and Revitalising
- Marketing reports
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