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Marketing Communications Management

Classroom based course with study materials, lecturer support and CPD Hours included

London Training For Excellence


£3,960 inc VAT
Study method
5 days · Self-paced
No formal qualification
Additional info
  • Tutor is available to students

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Marketing Communications (MarComs) is a fundamental and complex part of a company’s marketing efforts. It can be defined as all the messages and media you deploy to communicate with the market and includes advertising, direct marketing, branding, packaging, your online presence, printed materials, PR activities, sales presentations, sponsorships, trade show appearances and more. This course highlights the importance of market and consumer research and developing a customer centric strategy. Through a deep understanding of consumers’ mindsets, you will be able to effectively build, manage and strategically position your marketing efforts. The course also covers the essential marketing strategies, enabling delegates to obtain the highest return on investment (ROI) from the Strategic Marketing.


Module 1 - Marketing and its role in your business

  • What is Marketing?
  • The 7 Ps
  • Possible structures for marketing

Module 2 - Marketing Communications Mix

  • Advertising, Sales Promotion, Online Marketing, PR, Personal Selling and Events/Sponsorship
  • Co-ordinating and integrating marketing communication activities.
  • How Nike uses Marcoms to drive sales

Module 3 - Customer-centric Marketing

  • Marketing Concepts
  • Segments and Personas
  • Engaging with your customers

Module 4 - Planning Marketing

  • Marketing Insight and Information
  • Positioning and strategy
  • Goals and objectives
  • The Marketing Plan

Module 5 - Managing the Marketing Effort

  • Budgets, KPIs and Measures
  • Managing your people – training, motivation, performance management, culture
  • Maximising ROI
  • Analysing, Reinforcing and Revitalising
  • Marketing reports


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Study method describes the format in which the course will be delivered. At Reed Courses, courses are delivered in a number of ways, including online courses, where the course content can be accessed online remotely, and classroom courses, where courses are delivered in person at a classroom venue.

CPD stands for Continuing Professional Development. If you work in certain professions or for certain companies, your employer may require you to complete a number of CPD hours or points, per year. You can find a range of CPD courses on Reed Courses, many of which can be completed online.

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An endorsed course is a skills based course which has been checked over and approved by an independent awarding body. Endorsed courses are not regulated so do not result in a qualification - however, the student can usually purchase a certificate showing the awarding body's logo if they wish. Certain awarding bodies - such as Quality Licence Scheme and TQUK - have developed endorsement schemes as a way to help students select the best skills based courses for them.