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Marketing Communications and Brand Management

Classroom based course with study materials, lecturer support and CPD Hours included

London Training For Excellence

Summary

Price
£3,335 inc VAT
Study method
Online
Duration
5 hours · Self-paced
Qualification
No formal qualification
Additional info
  • Tutor is available to students

Overview

This course, designed to introduce delegates to the fields of marketing communications and brand management, (MCBM). It highlights the importance of market and consumer research and developing consumer insights, sound brand strategies. Through a deep understanding of consumers’ mindsets and multiple branding perspectives you will be able to effectively build, manage and strategically position brands and plan marketing efforts. The course also covers the essential branding and marketing strategies, enabling delegates to obtain the highest return on investment (ROI) from the Strategic Marketing.

Description

Communications

  • What are different styles of communication and what benefits each type provides?
  • The communications process
  • How audiences process information and make decisions
  • Establishing and maintaining successful stakeholder relationships
  • Understanding global audiences and communication challenges

Marketing Communications Mix

  • Advertising include all business messaging.
  • Co-ordinating and integrating marketing communication activities.
  • Creating content audiences pay attention to and understand.
  • Public Relations.
  • Direct Marketing.
  • Event Sponsorship.

Brand Management

  • Brand creation.
  • What is a brand, its key characteristics and why do people buy a brand?
  • Brand positioning and values
  • Brand marketing initiatives
  • Brand performance
  • Evaluate and choose the most appropriate media and mix to promote the brand.

Action Plan

  • Know Your Business.
  • Determine Target Market.
  • Analyse Competitors.
  • Set Goals.
  • Outline Strategies.
  • Set a Budget.
  • Get to Work.

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Legal information

This course is advertised on reed.co.uk by the Course Provider, whose terms and conditions apply. Purchases are made directly from the Course Provider, and as such, content and materials are supplied by the Course Provider directly. Reed is acting as agent and not reseller in relation to this course. Reed's only responsibility is to facilitate your payment for the course. It is your responsibility to review and agree to the Course Provider's terms and conditions and satisfy yourself as to the suitability of the course you intend to purchase. Reed will not have any responsibility for the content of the course and/or associated materials.

FAQs

Study method describes the format in which the course will be delivered. At Reed Courses, courses are delivered in a number of ways, including online courses, where the course content can be accessed online remotely, and classroom courses, where courses are delivered in person at a classroom venue.

CPD stands for Continuing Professional Development. If you work in certain professions or for certain companies, your employer may require you to complete a number of CPD hours or points, per year. You can find a range of CPD courses on Reed Courses, many of which can be completed online.

A regulated qualification is delivered by a learning institution which is regulated by a government body. In England, the government body which regulates courses is Ofqual. Ofqual regulated qualifications sit on the Regulated Qualifications Framework (RQF), which can help students understand how different qualifications in different fields compare to each other. The framework also helps students to understand what qualifications they need to progress towards a higher learning goal, such as a university degree or equivalent higher education award.

An endorsed course is a skills based course which has been checked over and approved by an independent awarding body. Endorsed courses are not regulated so do not result in a qualification - however, the student can usually purchase a certificate showing the awarding body's logo if they wish. Certain awarding bodies - such as Quality Licence Scheme and TQUK - have developed endorsement schemes as a way to help students select the best skills based courses for them.
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