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Marketing : Creating a PPC Campaign

Marketing : Creating a PPC Campaign | CPD Accredited | 10 CPD Points/Credits


CPD Courses

Summary

Price
Save 91%
£10 inc VAT (was £120)
Offer ends 08 December 2020
Study method
Online, self-paced
Duration
10 hours
Qualification
No formal qualification
CPD
10 CPD hours / points
Additional info
  • Exam(s) / assessment(s) is included in price
  • Tutor is available to students

10 students purchased this course

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Overview

How to Make PPC Campaign?

Planned, implemented and managed appropriately, pay per click (PPC) advertising campaigns can be uniquely effective. What sets PPC apart from most other forms of advertising is the way in which you only pay for the results you achieve. If the campaign pulls in no clicks, that’s what you pay – nothing at all. What’s more, PPC is all about pinpointing meticulously targeted traffic with guaranteed interest in what it is you do. Which means that those who click through to your website are considerably more likely to convert. Targeted traffic, guaranteed interest and a structure where you only pay for the click-throughs you receive. In the right hands, PPC can be limitless in terms of both scope and its potential for delivering an extraordinary ROI.

This exclusive tutorial has been designed for anyone looking to capitalise on the true value of effective PPC advertising. Learn how to establish a workable PPC budget, while picking up a series of tips for designing effective and influential ads. Explore key ad structure considerations, the quality score, persuasive techniques, choosing appropriate language for your campaign and how to generate the best possible ROI for your business.

CPD

10 CPD hours / points
Accredited by The CPD Standards Office

Course media

Description

Marketing Creating a PPC Campaign

Objectives

  • Explore basics of creating a PPC campaign

Programme Content

Topics:

  • Setting Your PPC Budget
  • The Quality Score

Course Benefits:

  • Full Tutor Support
  • Self paced, no fixed schedules
  • Available to students anywhere in the world
  • 24/7 Access to the LMS ( Learning Management System )
  • Easy to understand quality e-learning study materials

Course Material

All course materials are included in the course price. All your study material will be available on our learning management system for which you will get access once you are enrolled. The material can be downloaded and printed as well.

Our distance learning course materials are specially written for home study and contain a wealth of knowledge in easy to understand language. We use variety of media to help you learn. Your course may use any of the following different media which you can use from home or where ever you choose to study:

  • Online course materials
  • Question papers
  • Additional Supporting Material
  • Useful Links

Course assessment

You will be continually assessed throughout the course. Your assignment will be marked by your tutor and independently moderated. The feedback on your assignment will then be sent to you. On receipt of this, you may wish to contact your tutor to discuss the feedback.

Tutor Support

When you enrol on a course with Brentwood Open Learning College you are allocated your personal tutor. Tutor’s help and support will be available throughout your studies with the college. He/she will assess your work and will provide you with regular feedback on your progress.

Who is this course for?

Marketing Creating a PPC Campaign

  • Business managers and entrepreneurs with desire to improve their abilities
  • People working in PR, advertising and sales departments
  • Anyone considering to start their own business
  • Individuals looking to enhance their CVs
  • Existing marketing professionals looking to develop their CPD

Requirements

Marketing Creating a PPC Campaign

No prior knowledge is required to take this course.

*Note: This CPD Unit is offered on special discounted price on REED only and does not include awarding body accreditation charges. At the end of the unit, learner can claim CPD Accredited certificate by paying £35 accreditation fee and postal charges (£9 for UK students, £15 for outside UK).

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FAQs

What does study method mean?

Study method describes the format in which the course will be delivered. At reed.co.uk courses are delivered in a number of ways, including online courses, where the course content can be accessed online remotely, and classroom courses, where courses are delivered in person at a classroom venue.

What are CPD hours/points?

CPD stands for Continuing Professional Development. If you work in certain professions or for certain companies, your employer may require you to complete a number of CPD hours or points, per year. You can find a range of CPD courses on reed.co.uk, many of which can be completed online.

What is a ‘regulated qualification’?

A regulated qualification is delivered by a learning institution which is regulated by a government body. In England, the government body which regulates courses is Ofqual. Ofqual regulated qualifications sit on the Regulated Qualifications Framework (RQF), which can help students understand how different qualifications in different fields compare to each other. The framework also helps students to understand what qualifications they need to progress towards a higher learning goal, such as a university degree or equivalent higher education award.

What is an ‘endorsed’ course?

An endorsed course is a skills based course which has been checked over and approved by an independent awarding body. Endorsed courses are not regulated so do not result in a qualification - however, the student can usually purchase a certificate showing the awarding body’s logo if they wish. Certain awarding bodies - such as ABC Awards and TQUK - have developed endorsement schemes as a way to help students select the best skills based courses for them.

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