- Tutor is available to students
Market Analysis and Marketing Strategies
Classroom based course with study materials, lecturer support and CPD Hours included
London Training For Excellence
Summary
Overview
In the present competitive environment marketing has become vital. Participants will learn the fundamental concepts of marketing by understanding how to control marketing channels, advertisements, sales force and pricing.
Description
Introduction to marketing management
- The marketing concepts
- Long term vs. short term goals
- Marketing vs. selling
- The SWOT Analysis
- The Competitive Analysis
- Environmental Analysis
- Understanding the power of the customer’s point of view
Analyzing market opportunity
- Buying behavior
- Buyer behavior
- Competition
- Market segment and target market
- Integrated market
Marketing strategy development and decisions
- Product life cycle
- Market research
- Brand strategy
Managing and delivering marketing
- Pricing
- Marketing channels
- Advertising
- Managing sales force
- On line marketing
- Marketing reports
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