- Certificate of completion - Free
- Tutor is available to students
Learn how to confidently engage with the media, write press releases that stand out and plan your media campaigns.
Digital certificate - Included
During the course, we will look at the various types of media, building your media contacts and how to make your story newsworthy.
Learn how to establish the content of the “story” to find the true value for the journalist, focussing on the human-interest angle that helps grab attention and interest.
Once the value of the story has been established, we will look at the structure of a press release by asking some questions related to who, what why, when and how?
Our leading PR experts will train you on how the press release works alongside your other media campaigns and activities.
Improve your media writing skills and be confident in what you deliver to press contacts and outlets. Learn to design press releases that are on target for your media campaigns.
ON THIS COURSE YOU WILL LEARN:
TOPICS COVERED:
The different types of media - traditional and digital
RECOGNITION
The Professional Development Diploma is approved and recognised by the: Continuing Professional Development (CPD)
AWARD
CPD-Approved LSPR Professional Development Diploma: PR & Reputation Management. The Diploma is awarded with a Pass, Merit or Distinction.
ASSESSMENT
The final Diploma award will be based on the following:
BESPOKE AVAILABILITY
To meet your team’s specific needs, this course is also offered as a bespoke exclusive programme. It is also offered on a one-to-one tailored basis. Please contact LSPR for a quote.
You do not need any previous academic experience or qualifications for this course. The only requirement we ask for is a passion for learning and a willingness to learn new skills and ideas.
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This course is advertised on reed.co.uk by the Course Provider, whose terms and conditions apply. Purchases are made directly from the Course Provider, and as such, content and materials are supplied by the Course Provider directly. Reed is acting as agent and not reseller in relation to this course. Reed's only responsibility is to facilitate your payment for the course. It is your responsibility to review and agree to the Course Provider's terms and conditions and satisfy yourself as to the suitability of the course you intend to purchase. Reed will not have any responsibility for the content of the course and/or associated materials.
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