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Key Account Management Virtual Masterclass

Sales Training

Mercuri International (UK) Ltd


£995 inc VAT
Finance options

Invoice or Credit/Debit

Study method
Online + live classes
10 hours · Part-time or full-time
No formal qualification
  • Certificate of completion - Free
Additional info
  • Tutor is available to students

24 students enquired about this course

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Mercuri's Virtual Instructor Led Key Account Management training course takes experienced sales professionals through a process of analysis and reflection, using real life customer data, to help them build a highly effective account plan.

Course media


  • Virtual Sales Masterclasses -
  • Grow Your People - download


The key outputs of Mercuri's Key Account Management sales course are:

  • A comprehensive toolkit for driving efficient selling activity.
  • A clearly defined process for creating stronger and more profitable relationships that are secured from competitor activity.
  • A defined set of methods.

The course focuses on:

  • What does Key Account Management feel like?
  • The Mercuri Key Account Management Model
  • Selection Criteria
  • Managing Information and People
  • Objectives and Strategies
  • Planning and Measurement
  • Personal Action Planning

Who is this course for?

Experienced sales people who have, or soon will have, responsibility for managing strategic relationships with key customers.

Career path

Account Manager

Business Development Manager

Sales Manager

Area Manager

Field Sales Manager

Sales Director

Questions and answers


Certificate of completion

Digital certificate - Included


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What does study method mean?

Study method describes the format in which the course will be delivered. At Reed Courses, courses are delivered in a number of ways, including online courses, where the course content can be accessed online remotely, and classroom courses, where courses are delivered in person at a classroom venue.

What are CPD hours/points?

CPD stands for Continuing Professional Development. If you work in certain professions or for certain companies, your employer may require you to complete a number of CPD hours or points, per year. You can find a range of CPD courses on Reed Courses, many of which can be completed online.

What is a ‘regulated qualification’?

A regulated qualification is delivered by a learning institution which is regulated by a government body. In England, the government body which regulates courses is Ofqual. Ofqual regulated qualifications sit on the Regulated Qualifications Framework (RQF), which can help students understand how different qualifications in different fields compare to each other. The framework also helps students to understand what qualifications they need to progress towards a higher learning goal, such as a university degree or equivalent higher education award.

What is an ‘endorsed’ course?

An endorsed course is a skills based course which has been checked over and approved by an independent awarding body. Endorsed courses are not regulated so do not result in a qualification - however, the student can usually purchase a certificate showing the awarding body’s logo if they wish. Certain awarding bodies - such as Quality Licence Scheme and TQUK - have developed endorsement schemes as a way to help students select the best skills based courses for them.