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Key Account Director

CPD Accredited | Updated Module 2023 | FREE PDF Certificates | Lifetime Access | Experts’ Crafted

Cambridge Open Academy


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£12 inc VAT (was £14)
Offer ends 25 April 2024
Study method
5 hours · Self-paced
Access to content
Lifetime access
No formal qualification
10 CPD hours / points
  • Certificate of Completion (PDF) - Free
  • Certificate of Completion (Hard Copy) - £9.99
Additional info
  • Exam(s) / assessment(s) is included in price

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Unlock the door to success in the dynamic world of Key Account Management!

Did you know that 85% of successful B2B businesses attribute their triumph to effective Key Account strategies? This comprehensive course, designed for aspiring Key Account Directors, comprises twelve modules, each delving into crucial facets of strategic account management. From understanding the nuances of key accounts to crafting compelling value propositions, this course is your gateway to mastering the art and science of Key Account Management.

Learning Outcomes:

  • Gain a deep understanding of the fundamental principles underpinning Key Account Management.
  • Develop a strategic mindset by mastering the purpose and elements of effective Key Account Management.
  • Hone your skills in building and nurturing valuable relationships, vital for successful Key Account Directors.
  • Acquire proficiency in devising robust Key Account plans, aligning them with overall business objectives.
  • Explore the significance of business customer marketing and innovative development strategies.
  • Uncover the internal aspects of KAM, ensuring seamless integration within organisational structures.


10 CPD hours / points
Accredited by CPD Quality Standards

Course media


Elevate your career with our Key Account Director course, meticulously crafted to empower professionals with the knowledge and strategic acumen needed in today's competitive landscape. From dissecting the anatomy of key accounts to unveiling the secrets of effective relationship-building, each module is a stepping stone towards becoming a Key Account virtuoso.

Our course doesn't just teach Key Account Management; it immerses you in it, ensuring you emerge ready to revolutionise your organisation's approach to key clients. Ready to unlock unprecedented career growth? Enrol now!

Course Curriculum:

  • Module 01: Introduction to Key Account Management
  • Module 02: Purpose of Key Account Management
  • Module 03: Understanding Key Accounts
  • Module 04: Elements of Key Account Management
  • Module 05: What Makes a Good Key Account Manager
  • Module 06: Building and Delivering Value to Key Accounts
  • Module 07: Key Account Planning
  • Module 08: Business Customer Marketing and Development
  • Module 09: Developing Key Relationships
  • Module 10: The Importance of Record Keeping for Key Account Management
  • Module 11: Internal KAM Aspects
  • Module 12: The Value Proposition

Who is this course for?

  • Business Development Managers aspiring to excel in strategic account roles.
  • Sales professionals seeking to transition into Key Account Management.
  • Marketing executives aiming to understand the intersection of marketing and key account strategies.
  • Seasoned Key Account Managers aiming to ascend to leadership roles.


  • No prior knowledge needed
  • Compatible with any internet-enabled device, including computers, tablets, and smartphones.
  • Consistent learning experience
  • Accessible anywhere, anytime
  • No limitations on access
  • Use Wi-Fi or mobile data

Career path

After finishing the course, you can advance your profession. Look into jobs like:

  • Key Account Manager: £40,000 - £70,000 per year
  • Senior Key Account Manager: £60,000 - £90,000 per year
  • Key Account Director: £80,000 - £120,000 per year
  • Head of Key Accounts: £100,000 - £150,000 per year
  • Director of Strategic Partnerships: £120,000 - £180,000 per year
  • Chief Revenue Officer: £150,000+ per year

Questions and answers

Currently there are no Q&As for this course. Be the first to ask a question.


Certificate of Completion (PDF)

Digital certificate - Included

Once you have successfully completed the course, you will receive a CPD Accredited PDF certificate completely free of cost as a proof of your accomplishment.

Certificate of Completion (Hard Copy)

Hard copy certificate - £9.99

Note: Delivery of hardcopy certificate is free within the United Kingdom. However, to obtain a hardcopy certificate, international students have to pay £19.99 for the shipment to their designated address.


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Study method describes the format in which the course will be delivered. At Reed Courses, courses are delivered in a number of ways, including online courses, where the course content can be accessed online remotely, and classroom courses, where courses are delivered in person at a classroom venue.

CPD stands for Continuing Professional Development. If you work in certain professions or for certain companies, your employer may require you to complete a number of CPD hours or points, per year. You can find a range of CPD courses on Reed Courses, many of which can be completed online.

A regulated qualification is delivered by a learning institution which is regulated by a government body. In England, the government body which regulates courses is Ofqual. Ofqual regulated qualifications sit on the Regulated Qualifications Framework (RQF), which can help students understand how different qualifications in different fields compare to each other. The framework also helps students to understand what qualifications they need to progress towards a higher learning goal, such as a university degree or equivalent higher education award.

An endorsed course is a skills based course which has been checked over and approved by an independent awarding body. Endorsed courses are not regulated so do not result in a qualification - however, the student can usually purchase a certificate showing the awarding body's logo if they wish. Certain awarding bodies - such as Quality Licence Scheme and TQUK - have developed endorsement schemes as a way to help students select the best skills based courses for them.