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Webinar: Increasing Performance Through Internal Marketing

The KPI Institute

Summary

Price
£68.11 inc VAT
Or £22.70/mo. for 3 months...
Study method
Online
Duration
Self-paced
Qualification
No formal qualification
Additional info
  • Tutor is available to students

Overview

Webinar

Increasing performance through Internal Marketing.

Summary outline of the webinar

In today’s international market, successful performance reports have proven that Internal Marketing is essential for the deployment of external marketing programs and has become an extension to the implementation of any functional strategy.

Internal Marketing plays a highly relevant role when it comes to impacting an organization’s performance level. By influencing key success components, such as employee satisfaction, retention, engagement, internal communications and many more, Internal Marketing has a direct impact on the bottom line. Furthermore, when employees are aligned with the business goals and become relevant and efficient brand ambassadors, customer and product success rates also improve, driving revenues up.

Course media

Description

Main topics covered

  • Internal Marketing – general understanding;
  • Internal Marketing – a strategy for success;
  • Internal Marketing – life cycle;
  • Best practices in Internal Marketing;
  • Benefits and implications of Internal Marketing.

Key Learning Points

  • Understand how to develop successful Internal Marketing strategies;
  • Apply best practices within your organization;
  • Make use of quantitative and qualitative KPIs to measure the efficiency of Internal Marketing;
  • Learn how to generate added value for organizations through the use of Internal Marketing techniques.

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Legal information

This course is advertised on reed.co.uk by the Course Provider, whose terms and conditions apply. Purchases are made directly from the Course Provider, and as such, content and materials are supplied by the Course Provider directly. Reed is acting as agent and not reseller in relation to this course. Reed's only responsibility is to facilitate your payment for the course. It is your responsibility to review and agree to the Course Provider's terms and conditions and satisfy yourself as to the suitability of the course you intend to purchase. Reed will not have any responsibility for the content of the course and/or associated materials.

FAQs

Study method describes the format in which the course will be delivered. At Reed Courses, courses are delivered in a number of ways, including online courses, where the course content can be accessed online remotely, and classroom courses, where courses are delivered in person at a classroom venue.

CPD stands for Continuing Professional Development. If you work in certain professions or for certain companies, your employer may require you to complete a number of CPD hours or points, per year. You can find a range of CPD courses on Reed Courses, many of which can be completed online.

A regulated qualification is delivered by a learning institution which is regulated by a government body. In England, the government body which regulates courses is Ofqual. Ofqual regulated qualifications sit on the Regulated Qualifications Framework (RQF), which can help students understand how different qualifications in different fields compare to each other. The framework also helps students to understand what qualifications they need to progress towards a higher learning goal, such as a university degree or equivalent higher education award.

An endorsed course is a skills based course which has been checked over and approved by an independent awarding body. Endorsed courses are not regulated so do not result in a qualification - however, the student can usually purchase a certificate showing the awarding body's logo if they wish. Certain awarding bodies - such as Quality Licence Scheme and TQUK - have developed endorsement schemes as a way to help students select the best skills based courses for them.
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