- Certificate of completion - Free
- Tutor is available to students
Digital certificate - Included
In this course you will learn how to effectively communicate to the media as a representative of a government agency or bureau. The media hold government agencies and government officials to a higher level of accountability than others. As a government spokesperson, you will face greater scepticism and even hostility from the news media.
This course will teach you four main skills:
1. How to look comfortable, confident and relaxed whenever you go on TV, or in front of a camera.
2. How to shape a three-part, thirty second media message for each interview.
3. How to answer reporters' questions in a strategic, focused manner.
4. How to package your messages with sound bites so that you will know in advance exactly which of your quotes will appear in the final story.
TJ Walker has been a government spokesperson while working as the director of communications for the Florida Department of Banking and Finance and as a press aid to Members of the US Congress.
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