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Google Shopping

Learn everything you need to know about advertising on Google Shopping

JELLYFISH

Summary

Price
£598.80 inc VAT
Finance options

Credit card or Invoice
Study method
Online + live classes
Duration
1 day · Full-time
Qualification
No formal qualification
Certificates
  • Certificate of completion - Free
Additional info
  • Tutor is available to students

Overview

Led by one of our expert paid media trainers, this course has been designed to help online retailers get to grips with managing shopping campaigns.

Now that more people are clicking on Shopping Ads than ever before, it's even more important to understand what it takes to run a profitable campaign.

On this one day course, you’ll learn how to effectively manage your product feeds and run multiple shopping campaigns and how to provide your customers with better quality adverts relevant to their search.

Our Google Shopping course is available at our training centre in The Shard, London. We also offer private training courses which are ideal if you have a team you want to bring up to speed in the management of shopping campaigns.

Certificates

Certificate of completion

Digital certificate - Included

Description

We’ll cover the fundamentals, ranging from how to create the perfect feed, to the most efficient ways to structure your inventory and discuss what bidding strategies should be employed, to ensure you’re maximising revenue while improving ROI/ROAS.

By the end of the day, you’ll have gained a solid understanding of how to set up and manage a product feed with the ability to grow, improve and run multiple shopping campaigns.

Upon completion of the course you’ll walk away with the ability to:

  • Create and optimise a data feed in line with Google’s best practice
  • Create and optimise a shopping campaign in line with business objectives
  • Effectively remarket products to users who have previously viewed on site
  • Effectively market your products on mobile devices
  • Launch and sell your products on Facebook and YouTube

Who is this course for?

If you’re an online retailer with an understanding of Google Ads (AdWords) and are looking to improve your knowledge of Shopping, then this Google Shopping course is designed for you.

Questions and answers

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Legal information

This course is advertised on reed.co.uk by the Course Provider, whose terms and conditions apply. Purchases are made directly from the Course Provider, and as such, content and materials are supplied by the Course Provider directly. Reed is acting as agent and not reseller in relation to this course. Reed's only responsibility is to facilitate your payment for the course. It is your responsibility to review and agree to the Course Provider's terms and conditions and satisfy yourself as to the suitability of the course you intend to purchase. Reed will not have any responsibility for the content of the course and/or associated materials.

FAQs

Study method describes the format in which the course will be delivered. At Reed Courses, courses are delivered in a number of ways, including online courses, where the course content can be accessed online remotely, and classroom courses, where courses are delivered in person at a classroom venue.

CPD stands for Continuing Professional Development. If you work in certain professions or for certain companies, your employer may require you to complete a number of CPD hours or points, per year. You can find a range of CPD courses on Reed Courses, many of which can be completed online.

A regulated qualification is delivered by a learning institution which is regulated by a government body. In England, the government body which regulates courses is Ofqual. Ofqual regulated qualifications sit on the Regulated Qualifications Framework (RQF), which can help students understand how different qualifications in different fields compare to each other. The framework also helps students to understand what qualifications they need to progress towards a higher learning goal, such as a university degree or equivalent higher education award.

An endorsed course is a skills based course which has been checked over and approved by an independent awarding body. Endorsed courses are not regulated so do not result in a qualification - however, the student can usually purchase a certificate showing the awarding body's logo if they wish. Certain awarding bodies - such as Quality Licence Scheme and TQUK - have developed endorsement schemes as a way to help students select the best skills based courses for them.
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