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Google SEO course (QLS Level 4)

Unlimited tutor support | No deadlines | Endorsed Certification | Help finding work

College of Media and Publishing


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£296.70 inc VAT (was £494.50)
Offer ends 27 June 2022
Study method
Online, self-paced
Access to content
Lifetime access
No formal qualification
80 CPD hours / points
Optional extras

Digital certificate included in price

Additional info
  • Tutor is available to students

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An online Google SEO course for individuals and businesses

Practical and engaging assignments | Endorsed certification

  • Certification: The Quality Licence Scheme Certificate of Achievement.
  • Endorsed by: The Quality Licence Scheme.
  • Accredited by: CPD | EADL.
  • UKRLP number: 10008168.
  • Available to: UK and international learners.
  • Tutor support: Unlimited support from an expert.

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80 CPD hours / points
Accredited by The CPD Standards Office

Course media


Our Google SEO course shows you how to improve the ranking of your website or blog on the world’s largest and most popular search engine.

We teach the methods that we use to get to the coveted Google #1 spot - and stay there.

This course teaches you legitimate and effective ways to boost and maintain your ranking over the long term.

You will learn the factors that determine a website’s success.

We also explain the importance of keywords and how to use them properly within your site’s content.

You will then develop an effective Google SEO strategy and learn how to integrate it with your social media activities.

Our comprehensive Google SEO course teaches you:

  • ethical techniques to boost your ranking on a Google search results page
  • how to analyse a website for strengths and weaknesses
  • how to create SEO-friendly content that ranks well on Google
  • the importance of inbound and outbound links and how they impact your Google ranking
  • all about Google Analytics and why you should care about statistics!

This course is for people wanting to develop their SEO skills to help their own website. It's also for people looking for a career as an SEO marketer.


Lesson 01: Introduction to SEO

  • Identify the basic principles involved in SEO
  • Explain the basic rules of SEO
  • Describe how Google searches the web

Lesson 02: Site analysis

  • Explain the factors that determine a website’s success
  • Analyse how a website integrates with a brand
  • Identify a website's purpose, body language, and strengths and weaknesses

Lesson 03: SEO terminology

  • Define the sources of SEO specialist terminology
  • Find online glossaries
  • Translate specialist terms into layman’s English

Lesson 04: Website structure

  • Explain why good website structure improves SERPS
  • Define the qualities of a well-structured website
  • Define what a silo is and why it is important to SEO
  • Explain the importance of internal website linking

Lesson 05: Creating SEO-friendly metadata for webpages

  • Explain how search engines find webpages
  • Describe the role metadata plays in SEO
  • Explain the different types of metadata, and what they do
  • Use metadata to improve a website’s SERP

Lesson 06: Keyword generation

  • Explain the importance of keywords in Google SEO rankings
  • Choose keywords using various online tools
  • Explain how and where to insert keywords and phrases

Lesson 07: Creating SEO-friendly content

  • Explain why ontent is king
  • Discuss keyword stuffing and keyword density
  • Explain how to write SEO-friendly content

Lesson 08: Link building

  • Explain what link building is and why it is important for SERPs
  • Define the difference between backlinks, internal links and outbound links
  • Describe the best way to get backlinks
  • Explain how to create good link juice
  • Discuss why you should deep link and how to do it
  • Explain the importance of internal links

Lesson 09: Ongoing strategies and maintenance

  • Create an SEO diary
  • Integrate your social media with your SEO

Lesson 10: Installing and measuring Google Analytics

  • Explain what Analytics does for you
  • Discuss the Analytics Dashboard widgets
  • Decide on which Analytics reports will help a website's SEO


Our Google SEO course has been independently endorsed under The Quality Licence Scheme. So at the end of this course successful learners will receive a Certificate of Achievement from The Quality Licence Scheme and a Learner Unit Summary (which lists the Units the learner has completed as part of the course).

In addition, you will receive the accredited CMP diploma in Google SEO, which is recognised in the UK and beyond. It proves you are a qualified SEO specialist.

These certification will enable you to apply for SEO jobs, find freelance work, or use your new skills in the workplace.

Who is this course for?

This course is designed for:

  • Website and blog owners who want to achieve a better Google ranking.
  • People who want to learn SEO from scratch.
  • Individuals and businesses who want to drive more traffic to their website or blog.
  • Businesses who want to generate more sales.
  • Freelancers who want to expose themselves to more clients.
  • Staff training and development.
  • Copywriters, bloggers, webriters and webeditors.

Questions and answers

Optional extras

Digital certificate

Certificate of completion is included in course price


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What does study method mean?

Study method describes the format in which the course will be delivered. At Reed Courses, courses are delivered in a number of ways, including online courses, where the course content can be accessed online remotely, and classroom courses, where courses are delivered in person at a classroom venue.

What are CPD hours/points?

CPD stands for Continuing Professional Development. If you work in certain professions or for certain companies, your employer may require you to complete a number of CPD hours or points, per year. You can find a range of CPD courses on Reed Courses, many of which can be completed online.

What is a ‘regulated qualification’?

A regulated qualification is delivered by a learning institution which is regulated by a government body. In England, the government body which regulates courses is Ofqual. Ofqual regulated qualifications sit on the Regulated Qualifications Framework (RQF), which can help students understand how different qualifications in different fields compare to each other. The framework also helps students to understand what qualifications they need to progress towards a higher learning goal, such as a university degree or equivalent higher education award.

What is an ‘endorsed’ course?

An endorsed course is a skills based course which has been checked over and approved by an independent awarding body. Endorsed courses are not regulated so do not result in a qualification - however, the student can usually purchase a certificate showing the awarding body’s logo if they wish. Certain awarding bodies - such as Quality Licence Scheme and TQUK - have developed endorsement schemes as a way to help students select the best skills based courses for them.