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Google Adwords- Google Adwords Online Course

EduCBA

Summary

Price
£149 inc VAT
Or £49.67/mo. for 3 months...
Study method
Online
Duration
9 hours · Self-paced
Access to content
Lifetime access
Qualification
No formal qualification
Certificates
  • Certificate of completion - Free

Overview

Google Adwords- Google Adwords Course

  • 9+ Hours OF HD VIDEOS
  • Verifiable CERTIFICATION
  • Practical SKILLS DEVELOPMENT
  • Accelerate YOUR CAREER
  • Lifetime Access 24*7 Unlimited Access
  • Access through any device
  • Technical support
  • Mobile App Access

Google AdWords is an advertising service on the webspace. It lets advertisers compete to display brief advertising copy to those using the internet. It is partly based on keywords, predefined by the advertisers that can link the copy to the content of web pages shown to those performing a web search.

Certificates

Certificate of completion

Digital certificate - Included

Description

Google Adwords- Google Adwords Course

Google AdWords is an advertising service on the webspace. It lets advertisers compete to display brief advertising copy to those using the internet. It is partly based on keywords, predefined by the advertisers that can link the copy to the content of web pages shown to those performing a web search.

Web pages from Google and from partner websites are designed to allow Google to select and display this advertising copy.

Google Adwords Course

The course on Google AdWords covers both theoretical and practical concepts. This Google Adwords course will provide an overview of Google AdWords course, a concept of CPM, the concept of a search network campaign, how to link AdWords and Analytics, frequency capping and so on.

Section 1: Overview of Google AdWords Course

  1. Introduction
  2. SEM v/s SEO
  3. Getting Started and Goal Setting
  4. Basic Concepts

Section 2: Knowing User Searches

  1. Knowing the intent of the user by using Keyword Planner
  2. Selecting Keywords using the Keyword Planner
  3. Structure of AdWords Account
  4. Campaign Settings 1

Section 3: Search Network Campaigns

  1. Campaign Settings 2
  2. Creating Text Ads Part 1
  3. Creating Text Ads Part 2
  4. Understanding Quality Score Part 1
  5. Understanding Quality Score Part 2
  6. Ad Auction Process 1
  7. Ad Auction Process 2

Section 4: How to Make Use of Negative Keywords

  1. Understanding Keyword Match Types Part 1
  2. Understanding Keywords Match Types Part 2
  3. Understanding Negative Keywords Concept
  4. Getting Search Term Report
  5. Using the dimension tab and getting other reports Part 1
  6. Using the dimension tab and getting other reports Part 2

Section 5: Concept of CPM

  1. Doing Iteration and Analysis for Campaign Optimisation Part 1
  2. Doing Iteration and Analysis for Campaign Optimisation Part 2
  3. Difference between Search and Display Campaigns Part 1
  4. Difference between Search and Display Campaigns Part 2
  5. Understanding CPM Concept
  6. Using Display Planner and Targeting Methods in Display Part 1
  7. Using Display Planner and Targeting Methods in Display Part 2

Section 6: How to Create Adgroups

  1. Targeting Methods in Display 2 Part 1
  2. Targeting Methods in Display 2 Part 2
  3. Display Campaign Settings Part 1
  4. Display Campaign Settings Part 2
  5. Creating Adgroups in Display Campaign
  6. Using Ad Builder to Create Ads

Section 7: Frequency Capping

  1. Using Site Exclusions
  2. Frequency Capping and Bid Adjustment Settings Part 1
  3. Frequency Capping and Bid Adjustment Settings Part 2
  4. Concept of Remarketing and Getting Remarketing Code Part 1
  5. Concept of Remarketing and Getting Remarketing Code Part 1
  6. Creating Remarketing Adgroup and Remarketing Lists Part 1
  7. Creating Remarketing Adgroup and Remarketing Lists Part 2

Section 8: Concept of Conversion Tracking

  1. Creating RLSA
  2. Conversion Tracking Concept
  3. Implementing Conversion Tracking Part 1
  4. Implementing Conversion Tracking Part 2
  5. Doing Video Campaign Part 1
  6. Doing Video Campaign Part 2

Section 9: Concept of Video Campaigns

  1. Details of doing Video Campaigns Part 1
  2. Optimizing a Video Campaign Part 1
  3. Optimizing a Video Campaign Part 2
  4. Remarketing for Video Campaigns Part 1
  5. Remarketing for Video Campaigns Part 2
  6. Latest Upgrade in Video Campaigns

Section 10: Shopping Campaigns

  1. Getting Started with Shopping Campaigns Part 1
  2. Getting Started with Shopping Campaigns Part 2
  3. Merchant Center and Shopping Campaign Process Part 1
  4. Merchant Center and Shopping Campaign Process Part 2

Section 11: Linking AdWords and Analytics

  1. Subdividing and Optimising Shopping Campaigns
  2. Automation and Other Advance Settings Part 1
  3. Automation and Other Advance Settings Part 2
  4. Linking AdWords and Analytics and Other Advanced Settings Part 1
  5. Linking AdWords and Analytics and Other Advanced Settings Part 2

Section 12 Dynamic Marketing

  1. Doing Dynamic Remarketing Part 1
  2. Doing Dynamic Remarketing Part 2
  3. Adding Feed and Creating Adgroup in Dynamic Remarketing
  4. Using the Ad Preview Tool and Opportunities Tab

Who is this course for?

This Google Adwords course requires no special educational qualification. However, it entails a basic knowledge of computer operations and a passion to learn.

Graduates/Post Graduates in the field of marketing, people interested in Digital Marketingand people who wish to create an ad on Google may find this course helpful.

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Legal information

This course is advertised on reed.co.uk by the Course Provider, whose terms and conditions apply. Purchases are made directly from the Course Provider, and as such, content and materials are supplied by the Course Provider directly. Reed is acting as agent and not reseller in relation to this course. Reed's only responsibility is to facilitate your payment for the course. It is your responsibility to review and agree to the Course Provider's terms and conditions and satisfy yourself as to the suitability of the course you intend to purchase. Reed will not have any responsibility for the content of the course and/or associated materials.

FAQs

Study method describes the format in which the course will be delivered. At Reed Courses, courses are delivered in a number of ways, including online courses, where the course content can be accessed online remotely, and classroom courses, where courses are delivered in person at a classroom venue.

CPD stands for Continuing Professional Development. If you work in certain professions or for certain companies, your employer may require you to complete a number of CPD hours or points, per year. You can find a range of CPD courses on Reed Courses, many of which can be completed online.

A regulated qualification is delivered by a learning institution which is regulated by a government body. In England, the government body which regulates courses is Ofqual. Ofqual regulated qualifications sit on the Regulated Qualifications Framework (RQF), which can help students understand how different qualifications in different fields compare to each other. The framework also helps students to understand what qualifications they need to progress towards a higher learning goal, such as a university degree or equivalent higher education award.

An endorsed course is a skills based course which has been checked over and approved by an independent awarding body. Endorsed courses are not regulated so do not result in a qualification - however, the student can usually purchase a certificate showing the awarding body's logo if they wish. Certain awarding bodies - such as Quality Licence Scheme and TQUK - have developed endorsement schemes as a way to help students select the best skills based courses for them.
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