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GET PREPARED FOR GDPR FOR MARKETERS

Greater Manchester Chamber of Commerce

Summary

Price
£199 - £249 VAT exempt
Finance options

Online

Invoice

Card payment over the phone
Study method
Classroom
Duration
1 day · Full-time
Qualification
No formal qualification
Certificates
  • Certificate of completion - Free
Additional info
  • Tutor is available to students

Location & dates

Location

Address
Chamber Space
Elliot House. Deansgate
Manchester
M33WD
United Kingdom
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Overview

The new EU General Data Protection Regulation coming into effect on 25th May 2018, will change the way businesses collate, store and use data. The implications for digital marketing are going to be significant and hefty GDPR fines will be imposed on marketers who fail to comply with the GDPR regulations.

Key benefits for marketers:

This fun but result focused course will equip you with the essential knowledge to continue getting results from your marketing strategies while ensuring that your organisation achieves compliance in ePrivacy and GDPR Regulation:

  • Understanding: You will understand GDPR and its impact on digital marketing including e-mail marketing, paid search and social advertising.
  • Implementation: You will have the ability to create an action plan to implement and comply with GDPR
  • Strategies: You will manage to overcome GDPR barriers for digital marketing

Testimonials:

"The trainer is very knowledgeable, he was very happy to answer any questions and the training was very informative"

"Very well presented, I gained all the information required to ensure we remain compliant"

"Extremely in depth. I found the course very useful and it will definitely benefit myself and my organisation"

Certificates

Certificate of completion

Digital certificate - Included

Description

What you will learn:

  • How GDPR will impact data-driven marketing
  • How to implement changes ahead of the general data protection regulations
  • Opt-in & Opt-out and consent regarding communications
  • The right to be forgotten
  • Processing personal data
  • Changes to data capturing, data purchasing, data sharing and data security
  • How to amend privacy notices and remaining transparent
  • What GDPR means to the UK, EU and globally
  • How to transition successfully into the new GDPR environment, including practical advice and guidance for marketers
  • Privacy and Electronic Communications Regulations (PECR) and GDPR
  • How to assess likely risk from a data protection impact perspective

Who is this course for?

Marketing Directors, Agency Heads, Data Team Leaders, App developers, Marketing Managers and Data Marketing Managers who want to get prepared for GDPR.

Delivered by Chamber Train, Greater Manchester Chamber of Commerce.

Questions and answers

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Legal information

This course is advertised on reed.co.uk by the Course Provider, whose terms and conditions apply. Purchases are made directly from the Course Provider, and as such, content and materials are supplied by the Course Provider directly. Reed is acting as agent and not reseller in relation to this course. Reed's only responsibility is to facilitate your payment for the course. It is your responsibility to review and agree to the Course Provider's terms and conditions and satisfy yourself as to the suitability of the course you intend to purchase. Reed will not have any responsibility for the content of the course and/or associated materials.

FAQs

Study method describes the format in which the course will be delivered. At Reed Courses, courses are delivered in a number of ways, including online courses, where the course content can be accessed online remotely, and classroom courses, where courses are delivered in person at a classroom venue.

CPD stands for Continuing Professional Development. If you work in certain professions or for certain companies, your employer may require you to complete a number of CPD hours or points, per year. You can find a range of CPD courses on Reed Courses, many of which can be completed online.

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An endorsed course is a skills based course which has been checked over and approved by an independent awarding body. Endorsed courses are not regulated so do not result in a qualification - however, the student can usually purchase a certificate showing the awarding body's logo if they wish. Certain awarding bodies - such as Quality Licence Scheme and TQUK - have developed endorsement schemes as a way to help students select the best skills based courses for them.
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Similar subjects: GDPR, IT