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Fast Track Digital Marketing

The Hub Events Limited

Summary

Price
£594 inc VAT
Study method
Classroom
Duration
Full-time
Qualification
No formal qualification

Location & dates

Location

Address
135-137
Aldersgate Street
City Of London
London
EC1A4JA
United Kingdom
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Overview

If you are new to digital marketing or you want to update your knowledge, this one-day course with our expert digital trainer Sarah Alder will give you a clear understanding of key digital marketing channels, the underlying principles for using them effectively and advice on planning and executing campaigns.

The Digital Marketing landscape

  • Current trends, challenges and opportunities
  • Digital Marketing Planning - a customer focused approach


Search Engine Marketing (SEO and PPC)

  • How search engines work
  • The importance of technical SEO
  • Keyword research analysis and tools
  • SEO: Link building techniques and how they help your rankings
  • Pay-Per-Click advertising: the essentials
  • Optimising your AdWords campaign (keywords, bid strategy, ad copy and creative) for maximum ROI
  • Improving landing page conversion rates


Social Media Marketing

  • The ‘Big Four': Facebook, Twitter, LinkedIn, YouTube
  • How Instagram and Pinterest fit into the social media landscape
  • The impact of Mobile Messaging Apps: WhatsApp & Snapchat
  • Social listening and sentiment analysis
  • Getting hands-on: Organising Social Media: internal structures/ responsibilities, work-flows


Email Marketing

  • The role of ESPs (email service providers)
  • Segmenting your database: eCRM
  • Increasing your open and click-through rates
  • Email design & development do's and don'ts
  • Mobile: the saviour of email marketing?


Usability and UX

  • Copy and Design: creating information architecture that delivers
  • Desktop and mobile: delivering the best user experience
  • The importance of User Testing


Web Analytics and Metrics

  • On-site analytics : the main platforms (Google Analytics, Adobe Analytics, Web Trends & IBM Analytics)
  • The analytics dashboard
  • Conversion funnels and conversion rate optimisation (CRO)
  • What to test and how to test

What's New? What's Next?

  • A look ahead to the (near) future in Digital Marketing

Description

What you'll learn

Following this training course you will have a better understanding of:

  • Essential digital marketing jargon, the key channels and the underlying principles
  • How to plan customer-focused digital marketing
  • How to set KPIs for your online marketing activity
  • Integrated Search Marketing strategies
  • Social Media marketing in a business context
  • How to effectively plan your email marketing campaigns
  • Online display advertising networks and banner formats
  • Analytics: what to measure and how to manage

Who is it for?

This course is aimed at those with little knowledge of digital marketing, to bring them up-to-speed and allow them to participate in business-decision making for marketing and digital marketing work.

Questions and answers

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Legal information

This course is advertised on reed.co.uk by the Course Provider, whose terms and conditions apply. Purchases are made directly from the Course Provider, and as such, content and materials are supplied by the Course Provider directly. Reed is acting as agent and not reseller in relation to this course. Reed's only responsibility is to facilitate your payment for the course. It is your responsibility to review and agree to the Course Provider's terms and conditions and satisfy yourself as to the suitability of the course you intend to purchase. Reed will not have any responsibility for the content of the course and/or associated materials.

FAQs

Study method describes the format in which the course will be delivered. At Reed Courses, courses are delivered in a number of ways, including online courses, where the course content can be accessed online remotely, and classroom courses, where courses are delivered in person at a classroom venue.

CPD stands for Continuing Professional Development. If you work in certain professions or for certain companies, your employer may require you to complete a number of CPD hours or points, per year. You can find a range of CPD courses on Reed Courses, many of which can be completed online.

A regulated qualification is delivered by a learning institution which is regulated by a government body. In England, the government body which regulates courses is Ofqual. Ofqual regulated qualifications sit on the Regulated Qualifications Framework (RQF), which can help students understand how different qualifications in different fields compare to each other. The framework also helps students to understand what qualifications they need to progress towards a higher learning goal, such as a university degree or equivalent higher education award.

An endorsed course is a skills based course which has been checked over and approved by an independent awarding body. Endorsed courses are not regulated so do not result in a qualification - however, the student can usually purchase a certificate showing the awarding body's logo if they wish. Certain awarding bodies - such as Quality Licence Scheme and TQUK - have developed endorsement schemes as a way to help students select the best skills based courses for them.
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Similar subjects: Digital marketing, Marketing