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Event Management Diploma

Behind the Scenes of Success: Comprehensive Strategies for Exceptional Event Planning and Execution

Harley Oxford


£199 inc VAT
Or £66.33/mo. for 3 months...
Study method
Course format What's this?
Reading material - slides, article/plain text
3 weeks · Self-paced
Access to content
1 year
No formal qualification
10 CPD hours / points
  • Event Management Diploma - Free
Additional info
  • Exam(s) / assessment(s) not included in price, and must be purchased separately
  • Tutor is available to students


The Event Management Diploma course is a comprehensive program designed to provide a deep understanding of the event planning industry. This course caters to those looking to develop professional skills in organising, managing, and executing diverse events.


10 CPD hours / points
Accredited by The CPD Certification Service


This Event Management Diploma course offers a complete guide to a flourishing career in event management, providing a broad understanding of the industry, a deep dive into various types of events, and the role of technology. It elaborates on the strategies to successfully market an event management company, the business aspects, network building, client handling, and managing critical concerns.

**Module 1: Introduction to Event Management**

Begin with an overview of event management, where you'll learn about its evolution, the role of an event manager, and the core principles of planning and organising successful events.

**Module 2: Managing Events**

Delve into the fundamental aspects of managing events, from planning and organising to executing events of all sizes. Understand the importance of team coordination, time management, and contingency planning for successful event management.

**Module 3: The Events**

Explore the various types of events you may encounter as an event manager, including corporate events, weddings, conferences, exhibitions, charity events, and more. Understand the unique requirements and challenges each event presents.

**Module 4: Technology**

Understand the role of technology in modern event management. Discover various event management software, online ticketing platforms, virtual and hybrid events technology, and how to use social media for event promotion and engagement.

**Module 5: Marketing Your Company**

Learn effective marketing strategies for promoting your event management company. Understand how to identify your target market, create a compelling brand identity, and utilise digital marketing strategies, including SEO and content marketing.

**Module 6: The Business**

This module delves into the business aspect of event management. Learn about creating a business plan, managing finances, human resources management, and strategies for growth and scaling your business.

**Module 7: Your Network**

Learn the importance of building a strong professional network. Understand how to establish and maintain relationships with vendors, suppliers, venue managers, and other event industry professionals to ensure successful event execution and business growth.

**Module 8: Your Clients**

Understand the art of managing client relationships. Learn how to identify potential clients, meet their expectations, handle client communication effectively, and ensure client satisfaction for repeat business and referrals.

**Module 9: Important Concerns**

The final module focuses on critical concerns in event management, such as legal aspects, safety and security considerations, crisis management, ethical considerations, and sustainability in events.

By the end of this course, you will have gained a thorough understanding of the event management industry and acquired the skills necessary to launch a successful career in event planning, whether in a company or your own business.

Who is this course for?

The Event Management Diploma course is designed for:

1. **Aspiring Event Planners:** Individuals who have a passion for organising events and are looking to start a career in event management.

2. **Existing Event Managers:** Professionals already working in the industry who want to update their skills, deepen their understanding, and learn new strategies to enhance their event management capabilities.

3. **Entrepreneurs:** Those planning to start their own event management business and need a comprehensive understanding of all aspects of the industry.

4. **Corporate Professionals:** Individuals involved in corporate event planning who want to gain more expertise in creating successful corporate events such as meetings, seminars, and conferences.

5. **Non-profit Organisation Workers:** Those who organise charity events or fundraisers and want to make these events more effective and successful.

6. **Individuals in Related Industries:** People working in related fields such as hospitality, public relations, marketing, or the arts, who often have to organise events as part of their jobs and wish to do so more effectively.

The course assumes no prior knowledge or experience in event management, making it suitable for beginners while also offering valuable insights and advanced techniques for more seasoned professionals.


1. **Access to a Computer or a Smart Device:** The course is conducted online, so participants need a computer, tablet, or smartphone with a stable internet connection to access course materials and participate in online discussions or activities.

2. **Proficiency in English:** All course materials and instructions will be in English, so a good understanding of the English language is necessary.

3. **Interest in Event Management:** A genuine interest in event planning and management will significantly enhance participants' learning experience and engagement in the course.

Career path

After completing the Event Management Diploma, you can become an Event Planner, Event Coordinator, or Event Manager. You can also start your own event management business. Other paths include roles in marketing, public relations, or as a consultant for corporate or charity events. The skills gained can open doors to a variety of roles in the thriving events industry.

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Event Management Diploma

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What does study method mean?

Study method describes the format in which the course will be delivered. At Reed Courses, courses are delivered in a number of ways, including online courses, where the course content can be accessed online remotely, and classroom courses, where courses are delivered in person at a classroom venue.

What are CPD hours/points?

CPD stands for Continuing Professional Development. If you work in certain professions or for certain companies, your employer may require you to complete a number of CPD hours or points, per year. You can find a range of CPD courses on Reed Courses, many of which can be completed online.

What is a ‘regulated qualification’?

A regulated qualification is delivered by a learning institution which is regulated by a government body. In England, the government body which regulates courses is Ofqual. Ofqual regulated qualifications sit on the Regulated Qualifications Framework (RQF), which can help students understand how different qualifications in different fields compare to each other. The framework also helps students to understand what qualifications they need to progress towards a higher learning goal, such as a university degree or equivalent higher education award.

What is an ‘endorsed’ course?

An endorsed course is a skills based course which has been checked over and approved by an independent awarding body. Endorsed courses are not regulated so do not result in a qualification - however, the student can usually purchase a certificate showing the awarding body’s logo if they wish. Certain awarding bodies - such as Quality Licence Scheme and TQUK - have developed endorsement schemes as a way to help students select the best skills based courses for them.