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Editing Copy – In-company training

Bespoke training, tailored at no cost, to your needs and objectives, and the skills and experience of your delegates.

Content ETC

Summary

Price
£948 inc VAT
Or £79.00/mo. for 12 months...
Study method
Onsite
Duration
Full-time
Qualification
No formal qualification

Overview

Deciding what is wrong with a piece of content can be the hardest part of editing.

This session gives you a system for quickly identifying where copy needs to be improved so that you can speedily put it right. It is suitable for anyone who is frequently called upon to edit or rewrite copy, including deputy editors, features editors and other section editors.

Description

One day in-company training course covering:

  • Identifying bad writing
  • How to effectively assess copy
  • Key questions to ask
  • Creating a checklist for copy
  • How to analyse copy with structure - is the structure right for the material and the platform?
  • Does the copy draw the reader along?
  • Is it logical?
  • Is the angle right?
  • Facts and accuracy
  • Working through the copy: intros - do they hook the reader?
  • How can they be improved?
  • Working through the copy: body - quotes, transitions, box outs
  • Language - grammar, punctuation, sentence length
  • Putting it all together
  • Spotting the problem, coming up with a workable strategy for the time frame, carrying it out
  • Pulling the reader in - making page furniture work
  • What makes a good headline?
  • Options to use

Actions and follow-up

This course provides you with practical skills that you can apply immediately to your own copy. We send you away with a list of “To dos” to focus on after your training, so you can put into practice what you have learned; and we follow-up with you afterwards to see how you are getting on. We are always available if you have any queries at all, so you just need to let us know.

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Legal information

This course is advertised on reed.co.uk by the Course Provider, whose terms and conditions apply. Purchases are made directly from the Course Provider, and as such, content and materials are supplied by the Course Provider directly. Reed is acting as agent and not reseller in relation to this course. Reed's only responsibility is to facilitate your payment for the course. It is your responsibility to review and agree to the Course Provider's terms and conditions and satisfy yourself as to the suitability of the course you intend to purchase. Reed will not have any responsibility for the content of the course and/or associated materials.

FAQs

Study method describes the format in which the course will be delivered. At Reed Courses, courses are delivered in a number of ways, including online courses, where the course content can be accessed online remotely, and classroom courses, where courses are delivered in person at a classroom venue.

CPD stands for Continuing Professional Development. If you work in certain professions or for certain companies, your employer may require you to complete a number of CPD hours or points, per year. You can find a range of CPD courses on Reed Courses, many of which can be completed online.

A regulated qualification is delivered by a learning institution which is regulated by a government body. In England, the government body which regulates courses is Ofqual. Ofqual regulated qualifications sit on the Regulated Qualifications Framework (RQF), which can help students understand how different qualifications in different fields compare to each other. The framework also helps students to understand what qualifications they need to progress towards a higher learning goal, such as a university degree or equivalent higher education award.

An endorsed course is a skills based course which has been checked over and approved by an independent awarding body. Endorsed courses are not regulated so do not result in a qualification - however, the student can usually purchase a certificate showing the awarding body's logo if they wish. Certain awarding bodies - such as Quality Licence Scheme and TQUK - have developed endorsement schemes as a way to help students select the best skills based courses for them.
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Similar subjects: Copy Editing, English

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