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Ecommerce & Digital Marketing

In This Summer Buy More Spend Less: 5 Expert-Led Courses + 5 Free PDF Certificates | Tutor Support | Lifetime Access


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Summary

Price
Save 91%
£29 inc VAT (was £350)
Offer ends 19 September 2021
Study method
Online, self-paced
Duration
9 hours
Access to content
Lifetime access
Qualification
No formal qualification
CPD
9 CPD hours / points
Additional info
  • Exam(s) / assessment(s) is included in price
  • Tutor is available to students

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Overview

***Special Discount - Use code ONLINE10 for extra 10% off ***

***Offer Ending Soon***

Our comprehensive course on Ecommerce & Digital Marketing will assist you to produce the best possible outcome by mastering the necessary skills and enhancing your chances of landing your dream job in the relevant sector. Develop in-demand professional skills by enrolling in our Ecommerce & Digital Marketing bundle & get 5 premium courses with a single payment.

Courses are included in this Ecommerce & Digital Marketing Complete Bundle:

  • Course 01: Digital Marketing Course for E-commerce Store
  • Course 02: Keyword Research Basics For SEO & Google Ranking
  • Course 03: Social Media Marketing Level 2
  • Course 04: Google Ads eCommerce Success
  • Course 05: Email Marketing

Learn Ecommerce & Digital Marketing at your own pace from the comfort of your home as the rich learning materials of these bundle courses are accessible from any place at any time. The advanced course curriculums are divided into tiny bite-sized video modules by industry specialists with years of experience behind them. Throughout your learning journey with Course Cloud, you'll receive expert tutor support, and our friendly customer service is available 24/7 to answer any questions you may have.

Upon completion, you'll be awarded a certificate to showcase your expertise. Boost your resume and stand out in the crowd by adding these valuable skills & kickstart your career in the right direction.

There is no prior requirement or experience needed to enrol in our Ecommerce & Digital Marketing. You only need the willingness to learn new skills and eagerness to practise. You can access the course materials at any time with any internet-enabled device and keep developing new skills.

So enrol today & do your best! As what you plant now, you will harvest later. Become the person who would attract the results you seek. Grab this opportunity and start learning!

CPD

9 CPD hours / points
Accredited by CPD QS

Course media

Description

Curriculum of Ecommerce & Digital Marketing Bundle

***Course 01: Digital Marketing Course for E-commerce Store***

Introduction to Digital Marketing Starting an Online E-Commerce Store

  • Introduction

Module 01: Types of E-Commerce Stores

  • Types of E-Commerce Stores
  • Business to Business Ecommerce
  • Business to Consumer Ecommerce
  • Ecommerce
  • Consumer to Business Ecommerce
  • B2G (also called B2A) Government / Public Administration

Module 02: Types of E-Commerce Business Models

  • Types of E-Commerce Business Models
  • Drop Shipping
  • Wholesaling and Warehousing
  • Private Labeling and Manufacturing
  • White Labeling
  • Subscription

Module 03: What You Can Sell in an E-Commerce Store

  • What You Can Sell in an E-Commerce Store
  • Identify or Create Products That Solve a Problem
  • Find Products You and Other People are Passionate About
  • Find Products With Branding Potential
  • Hop on Trends Early
  • Find Products that Fulfill Guilty Pleasures

Module 04: Digital Marketing Strategies to Market an E-Commerce Business

  • Digital Marketing Strategies to Market an E-Commerce Business
  • Boost Product Visualization
  • Add Video
  • Automate with Chatbots
  • Reduce Cart Abandonment
  • Use Retargeting Tactics df

Module 05: Tips to Increase E-Commerce Online Sales

  • Tips to Increase E-Commerce Online Sales
  • Reach in-market Shoppers with Google Shopping Ads
  • Remarket to Them with Display Ads
  • Turn Likes into sales with Shopping on Instagram
  • Instill Trust with Customer Reviews
  • Up your Cross-selling Game with Pop-ups

Module 06: Incorporating Affiliate Marketing into Your E-Commerce Business

  • Incorporating Affiliate Marketing into Your E-Commerce Business
  • Determine if an Affiliate Program is Right for You
  • Find Publishers to Partner With
  • Review and Approve Publishers
  • Conduct Ongoing Review
  • Win new Customers with Referral Marketing (Affiliate Marketing)

Module 07: Conclusion

  • Review

***Course 02: Keyword Research Basics For SEO & Google Ranking***

Introduction To The Course

  • What To Expect In This Course
  • Why Is Keyword Research Important?
  • Introduction – Doug Cunnington

Keyword Research Tools

  • Introduction To The Google Adwords Keyword Planner
  • Searching For New Keyword And Ad Group Ideas
  • Getting Search Volume For a List Of Keywords
  • Multiplying Keyword Lists To Get New Keyword Ideas

Comparing Keyword Tools

  • Introduction To Long Tail Pro
  • Using Google Trends
  • LongTailPro Vs. Google keyword Planner

Using Long Tail Keywords

  • What Are Long Tail Keywords?
  • Using The Google Results Page
  • Using Google Webmaster Tools For Existing Keywords You Can Optimize
  • Using Google Trends
  • Using Google Correlate

Other Sites To Use For Long Tail Research

  • Soovle
  • UberSuggest
  • Keyword Tool
  • Quora
  • Keyword Xtreme

Determining Commercial Intent

  • Is The Searcher Going To Buy Something?
  • Understanding The 4 Types Of Keywords
  • Looking At The Adwords Suggested Bid

Competition Analysis

  • What About Competition
  • The Moz Toolbar
  • Majestic Backlink Analyzer
  • SEMRush
  • AHREFS Site Explorer
  • Examples of Good Low Competition Sites

Case Study - A Perfect Long Tail Keyword Generating Revenue

  • A Perfect Example Of a Long Tail Keyword Article Generating Traffic

Conclusion To The Course

  • Concluding The Course

***Course 03: Social Media Marketing Level 2***

Unit 01: Social Marketing for Facebook, Instagram, Twitter & YouTube

  • Social Marketing Introduction
  • Marketing On Facebook & Instagram
  • Marketing On Twitter & YouTube

Unit 02: Marketing On the Other Major Social Media Sites

  • Introduction to Pintrest Marketing
  • Pintrest Marketing – Part 1
  • Pintrest Marketing – Part 2
  • Pintrest Marketing – Part 3
  • Linkedln Marketing Intro
  • Linkedln Marketing – Part 1
  • Linkedln Marketing – Part 2
  • LinkedIn Marketing – Part 3

Unit 03: Funnel Building for Profits

  • Introduction to Funnel Building
  • Funnel Building – Part 1
  • Funnel Building – Part 2
  • Funnel Building – Part 3

Unit 04: A/B Split Testing

  • Introduction to Split Testing
  • Split Testing – Part 1
  • Split Testing – Part 2
  • Split Testing – Part 3

***Course 04: Google Ads eCommerce Success***

Ecommerce for AdWords Campaigns

  • Introduction
  • Ecommerce Campaign Structure
  • Dynamic Search Ads
  • Search Campaigns
  • Ad Customisers
  • Google Shopping Campaign Structure Setup
  • Multi-tiered Retargeting strategies tailored for eCommerce
  • 404 Error Checking Scrip

Ecommerce & Enhanced - Ecommerce tracking for Google Analytics

  • Background to ecommerce tracking reports
  • Setup for ecommerce tracking
  • Ecommerce Reports Review in Google Analytics

Product Feeds for AdWords

  • The Future of Google Shopping
  • Background to Product Feeds
  • Google Merchant Centre Walk-through
  • Feed Policy & Troubleshooting Issues
  • Optimising Feed Quality
  • Advanced Merchant Centre Opportunities, Suggestions & Price Benchmarks

***Course 05: Email Marketing***

Unit 01: Why Choose Email Marketing

  • Why Choose Email for Marketing

Unit 02: How to Capture Emails

  • How to Capture Emails
  • How to Embed a Form
  • Advanced Targeting for Subscribers
  • Setting Up Automation to Work for You

Unit 03: Managing an Email List

  • Managing Your Email List

Unit 04: What Information Should You Obtain from Subscribers

  • What Information Should You Obtain

Unit 05: OUTRO

  • OUTRO

Certification
Once you have successfully completed the Ecommerce & Digital Marketing, you will be given a certificate of completion as evidence of your achievement. The certificate is accepted both nationally and globally by potential employers of relevant industries. You'll get 5 PDF certificates for FREE, and the hard copy certificates are available for £12 each.

Who is this course for?

The Ecommerce & Digital Marketing Bundle course is primarily for motivated learners looking to add a new skill to their CV and stand head and shoulders above the competition. Anyone of any academic background can enrol on this Ecommerce & Digital Marketing course. However, this course is preferable for:

  • Ecommerce entrepreneurs
  • Recent graduates
  • Aspiring ecommerce entrepreneur
  • Students

Requirements

  • Learners must be aged 16 or over
  • Must have access to a PC, laptop, tablet or smartphone with Wi-Fi
  • There are no specific entry requirements for this Ecommerce & Digital Marketing course, which can be studied on a part-time or full-time basis

Career path

Enrolling on this Ecommerce & Digital Marketing can brighten up your career in the following paths:

  • Ecommerce Executive
  • Business Analyst
  • SEO Specialist
  • Virtual Assistant

And many more!

Questions and answers

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FAQs

What does study method mean?

Study method describes the format in which the course will be delivered. At reed.co.uk courses are delivered in a number of ways, including online courses, where the course content can be accessed online remotely, and classroom courses, where courses are delivered in person at a classroom venue.

What are CPD hours/points?

CPD stands for Continuing Professional Development. If you work in certain professions or for certain companies, your employer may require you to complete a number of CPD hours or points, per year. You can find a range of CPD courses on reed.co.uk, many of which can be completed online.

What is a ‘regulated qualification’?

A regulated qualification is delivered by a learning institution which is regulated by a government body. In England, the government body which regulates courses is Ofqual. Ofqual regulated qualifications sit on the Regulated Qualifications Framework (RQF), which can help students understand how different qualifications in different fields compare to each other. The framework also helps students to understand what qualifications they need to progress towards a higher learning goal, such as a university degree or equivalent higher education award.

What is an ‘endorsed’ course?

An endorsed course is a skills based course which has been checked over and approved by an independent awarding body. Endorsed courses are not regulated so do not result in a qualification - however, the student can usually purchase a certificate showing the awarding body’s logo if they wish. Certain awarding bodies - such as Quality Licence Scheme and TQUK - have developed endorsement schemes as a way to help students select the best skills based courses for them.