Content Marketing Diploma

Diploma in Content Marketing - Level 4

At a time where the internet and digital marketing have transformed the entire world of business, content marketing is a tool that you can use for the growth and advancement of the organisation you work for or your business, as well as your career.

Why is content marketing so important? Because it is the key to high quality social and digital media marketing that produces results. The creation and use of relevant content that is engaging and original, can increase your brand visibility online and drive traffic to your website as well as social media pages. You will be able to observe a significant increase in your conversions with the right content marketing strategies. Learn how to create content that is right for each demographic and how you can create content that has the potential to go viral across social media platforms. You will also learn the key differentiating factors that needs to be known when creating content for different platforms and how you can source and produce this content.

Why consider 1Training?

As improvements and advancements are made in technology, online courses are no longer just conventional means of studying at affordable costs. In many aspects online training offers superiority to traditional learning. There is an effectiveness and convenience that traditional learning cannot provide. The overall convenience and flexibility makes it a superior learning method.

1Training offers the most convenient path to gain an internationally recognised qualification that will give you the opportunity to put into practice your skill and expertise in an enterprise or corporate environment. You can study at your own pace at 1Training and you will be provided with all the necessary material, tutorials, qualified course instructor and multiple free resources which include Free CV writing pack, Nus Discounted Card, Free career support and course demo to make your learning experience enriching and more rewarding.

Learning Outcomes

• Understand the principles and benefits of content marketing
• Learn how to build a content marketing strategy that wins
• Understand how to create content that is SEO friendly
• How to work with websites and profiles and developing them
• User-generated content
• How to create content that is applicable to each social media platform
• How to increase visibility, drive traffic and footfall through content marketing

COURSE CURRICULUM

Module 01 : Introduction to Content Marketing

Module 02 : The Benefits of Content Marketing

Module 03 : Content Marketing Strategy Development

Module 04 : Search Engine Optimization

Module 05 : Website and Profiles

Module 06 : External Sites 1

Module 07 : External Sites 2

Module 08 : User generated Content

Access Duration

The course will be directly delivered to you, and you have 12 months access to the online learning platform from the date you joined the course. The content will be accessible to you 24/7. The course is self-paced and you can complete it in stages, revisiting the lectures at any time.

Method of assessment

• At the end of the course learners will take an online multiple choice question assessment test. This online multiple choice question test is marked automatically so you will receive an instant grade and know whether you have passed the course.
• Those who successfully pass this course will be awarded a free e-certificate, and only need to pay £19 for your printed certificate.

Certification

Upon the successful completion of the course, you will be awarded the “Diploma in Content Marketing – Level 4”.

Awarding Body

The certificate will be awarded by CPD and iAP. This internationally recognised qualification will make your CV standout and encourage employers to see your motivation at expanding your skills and knowledge in the IT enterprise.

Other Benefits

• Written and designed by the industry’s finest experts with over 15 years of experience
• Repeat and revise all your lectures and enjoy a personalised learning experience
• Unlimited 12 months access from anywhere, anytime
• Save time and money on travel
• Learn at your convenience and leisure
• Practice exams to ensure you are 100% ready
• Eligible for a TOTUM discount card

This Diploma in Content Marketing is great for anybody who already has experience in the content marketing field or for somebody who is looking to build a career in the world of digital marketing. This program is a competitive qualification that can help you gain a set of dynamic skills that can bring you multiple opportunities of career growth.

• You must be 16 years of age or more
• You should have a sound understanding of numeracy, English language and ICT
• A background in content or digital marketing would be a definite advantage

• Content Marketer – £22,000 per annum
• Content Writer – £20,323 per annum
• Content Manager – £28,660 per annum
• Content Strategist – £35,952 per annum
• Content Marketing Manager – £31,061 per annum
• Marketing Specialist – £28,209 per annum
• Digital Marketing Manager – £31,686 per annum

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