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Digital Skills: Digital Marketing

FutureLearn

Summary

Price
Free
Study method
Online
Duration
2 weeks · Self-paced
Access to content
6 weeks
Qualification
No formal qualification

Overview

Learn about some of the different digital marketing strategies and techniques that are available for businesses to use.

Description

Learn to use digital marketing to grow your career or business

Digital marketing can be a crucial tool to grow a business. On this course you will explore what digital marketing is, why it is important and look at some digital marketing strategies including display advertising, pay per click advertising, search engine optimisation and email marketing. Finally, we will discuss the importance of balancing and integrating different digital marketing strategies and how companies target customers.

What topics will you cover?

Week 1 - How to use digital marketing

  • Introduction to digital marketing

  • Display and pay-per-click advertising

Week 2 - Digital marketing techniques

  • Search engine optimisation
  • Email marketing
  • How to integrate these techniques

What will you achieve?

By the end of the course, you‘ll be able to...

  • Describe what digital marketing is
  • Explain why digital marketing is important for businesses
  • Describe the different types of digital marketing including; display advertisements, pay per click, search engine optimisation, and email marketing
  • Explain how the different digital marketing methods can deliver value to businesses
  • Identify the key features that should be included in a digital marketing strategy
  • Describe how businesses can use data to target customers in their digital marketing campaign
  • Explain the benefit and importance of integrating different digital marketing techniques

Who is this course for?

Who is the course for?

This course is for anyone with an interest in digital marketing who is seeking to develop their entrepreneurial skills, preparing to enter the workplace or looking to change careers. No prior experience or qualifications required.

Requirements

No prior experience or qualifications required.

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Legal information

This course is advertised on reed.co.uk by the Course Provider, whose terms and conditions apply. Purchases are made directly from the Course Provider, and as such, content and materials are supplied by the Course Provider directly. Reed is acting as agent and not reseller in relation to this course. Reed's only responsibility is to facilitate your payment for the course. It is your responsibility to review and agree to the Course Provider's terms and conditions and satisfy yourself as to the suitability of the course you intend to purchase. Reed will not have any responsibility for the content of the course and/or associated materials.

FAQs

Study method describes the format in which the course will be delivered. At Reed Courses, courses are delivered in a number of ways, including online courses, where the course content can be accessed online remotely, and classroom courses, where courses are delivered in person at a classroom venue.

CPD stands for Continuing Professional Development. If you work in certain professions or for certain companies, your employer may require you to complete a number of CPD hours or points, per year. You can find a range of CPD courses on Reed Courses, many of which can be completed online.

A regulated qualification is delivered by a learning institution which is regulated by a government body. In England, the government body which regulates courses is Ofqual. Ofqual regulated qualifications sit on the Regulated Qualifications Framework (RQF), which can help students understand how different qualifications in different fields compare to each other. The framework also helps students to understand what qualifications they need to progress towards a higher learning goal, such as a university degree or equivalent higher education award.

An endorsed course is a skills based course which has been checked over and approved by an independent awarding body. Endorsed courses are not regulated so do not result in a qualification - however, the student can usually purchase a certificate showing the awarding body's logo if they wish. Certain awarding bodies - such as Quality Licence Scheme and TQUK - have developed endorsement schemes as a way to help students select the best skills based courses for them.
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