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Digital Marketing

Study materials, lecture videos, and tutor support all are available online and we will be with you to the end.

TheEducators.com Ltd

Summary

Price
£145 inc VAT
Or £48.33/mo. for 3 months...
Study method
Online
Duration
10 weeks · Self-paced
Access to content
12 months
Qualification
No formal qualification
Certificates
  • Certificate of completion - Free
Additional info
  • Exam(s) / assessment(s) is included in price
  • Tutor is available to students

Overview

Digital Marketing refers to the application of marketing principles and techniques via electronic media and more specifically the Internet. The purpose of this course is to develop the learner’s understanding of, and skills in, the use of the complex interactive digital media, which comprise the tools of Internet marketing. This area of study is subject to rapid rates of change with an immense array of continually developing technology converging and impacting on how e-business operates.

Certificates

Certificate of completion

Digital certificate - Included

Course media

Description

Internet Marketing encompasses all the activities a business conducts via the worldwide web with the aim of attracting new business, retaining current business and developing its brand identity. Being able to use the Internet for promotion is a core skill and this is covered in detail through search engine marketing. The topic of public relations through the Internet is outlined as is the concept of the Internet as a community.

This course also addresses the utility and importance of the Internet for market research. Data from customer relationship management can be used to support Internet market research. This research can, in turn, lead to improvements in customer relations by enabling the company to supply better products and services. An understanding of these areas is therefore required.

To be able to research and design an Internet marketing plan is an essential skill and learners will explore, the steps involved in drawing up these plans. This activity will bring together the skills covered in this unit.

1: Understand marketing through the Internet

  • The elements of Internet marketing
  • The Internet marketing mix
  • Interactive order processing

2: Be able to use the Internet for promotion using digital marketing communications

  • Search engine marketing (SEM)
  • Search engine optimisation (SEO)
  • Online public relations (OPR)
  • The Internet as a community

3: Be able to produce market research to support customer relationship management

  • Market research
  • Steps in online market research
  • Relationship marketing
  • Operational CRM
  • Security and trust issues

4: Be able to design an Internet Marketing plan

  • The Internet Marketing plan
  • Creating an online pay-per-click campaign

Who is this course for?

This course is aimed at those working or seeking to work in digital marketing, advertising, and sales area specialising in use of digital media.

Requirements

There is no particular entry requirement. Some knowledge of general marketing is recommended.

Career path

Digital Marketing Related Jobs:

  • Internet Marketing Consultant
  • Internet Marketing Assistant
  • Group Internet Marketing Executive

For more detail visit our site.

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Legal information

This course is advertised on reed.co.uk by the Course Provider, whose terms and conditions apply. Purchases are made directly from the Course Provider, and as such, content and materials are supplied by the Course Provider directly. Reed is acting as agent and not reseller in relation to this course. Reed's only responsibility is to facilitate your payment for the course. It is your responsibility to review and agree to the Course Provider's terms and conditions and satisfy yourself as to the suitability of the course you intend to purchase. Reed will not have any responsibility for the content of the course and/or associated materials.

FAQs

Study method describes the format in which the course will be delivered. At Reed Courses, courses are delivered in a number of ways, including online courses, where the course content can be accessed online remotely, and classroom courses, where courses are delivered in person at a classroom venue.

CPD stands for Continuing Professional Development. If you work in certain professions or for certain companies, your employer may require you to complete a number of CPD hours or points, per year. You can find a range of CPD courses on Reed Courses, many of which can be completed online.

A regulated qualification is delivered by a learning institution which is regulated by a government body. In England, the government body which regulates courses is Ofqual. Ofqual regulated qualifications sit on the Regulated Qualifications Framework (RQF), which can help students understand how different qualifications in different fields compare to each other. The framework also helps students to understand what qualifications they need to progress towards a higher learning goal, such as a university degree or equivalent higher education award.

An endorsed course is a skills based course which has been checked over and approved by an independent awarding body. Endorsed courses are not regulated so do not result in a qualification - however, the student can usually purchase a certificate showing the awarding body's logo if they wish. Certain awarding bodies - such as Quality Licence Scheme and TQUK - have developed endorsement schemes as a way to help students select the best skills based courses for them.
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