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Digital Marketing

Digital Marketing (Advanced Level 7) Endorsed by ABC Awards | 150 CPD Points/Credits | CPD Accredited


CPD Courses

Summary

Price
Save 99%
£10 inc VAT (was £1,100)
Offer ends 21 July 2020
Study method
Online, self-paced
Duration
400 Hours
Qualification
No formal qualification
CPD
150 CPD hours / points
Achievement
Endorsed by ABC Awards
Additional info
  • Exam(s) / assessment(s) is included in price
  • Tutor is available to students

353 students purchased this course

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Overview

Digital Marketing

Diploma of achievement in Digital Marketing Level 7. Additional CPD Accredited Certificate with 150 CPD points available without extra study

Endorsed Diploma Level 7 Digital Marketing Certificate of Achievement. This Digital Marketing Level 7 dynamic distance learning program has been designed to mould and shape the Digital Marketing executives of the future.Our advanced Level 7 Digital Marketing Advanced Course iDiploma of achievement in Facilities Management Level 7. Additional CPD Accredited Certificate with 130 CPD points available without extra studyntroduces candidates to the various roles, responsibilities and functions of digital marketing professionals worldwide. Digital Marketing Diploma content covers social media marketing, how to create an effective Digital Marketing plan, working with PPC engines including Google AdWords, an introduction to e-mail marketing, the basics of SEO and how to build a brand through creative online marketing. Study in your own time and at your own pace, for an accredited Level 7 Digital Marketing Diploma that could transform your career prospects!

Achievement

Endorsed by ABC Awards

CPD

150 CPD hours / points
Accredited by The CPD Standards Office

Course media

Description

Digital Marketing

Worldwide, Digital Marketing is rapidly taking over as the new standard for small and large businesses alike. To build a career in Digital Marketing is to enjoy the kind of job satisfaction and security that transcend any comparable profession. Digital Marketing is an umbrella term that extends to an extensive range of more specific professions and specialist areas. Just a few examples of which include social media marketing, e-mail marketing, mobile marketing, audio/video production, ecommerce, marketing automation, website design and development, copywriting and many more besides. As demand for the services of talented specialists grows like never before, now really is the time to consider a career in Digital Marketing.

Digital Marketing - Course Syllabus

This Digital Marketing Advanced Course Level 7 consists of the following units:

Unit 1 - What is Digital Marketing?

This unit covers the following key topics:

  • What is Internet Marketing?
  • Popular Strategies
  • Affiliate Programs
  • E-mail Marketing
  • Using Social Media
  • Search Engine Optimization (SEO)
  • Plus more

Unit 2 - Social Media Strategies for Success

This unit covers the following key topics:

  • What is Social Media?
  • Understanding the Marketing Mix
  • The Five P’s and Social Media
  • Developing a Social Media Plan
  • Utilization Guidelines
  • Expanding Your Digital Presence
  • What’s the Value?
  • Building Your Community
  • Using LinkedIn
  • Setting Up Your Account
  • Plus more

Unit 3 - Creating Digital Marketing Plan

This unit covers the following key topics:

  • The Role of Internet Marketing
  • The Marketing Cycle
  • Making Our Way through the Marketing Process
  • Extending Your Influence
  • Plus more

Unit 4 - Starting with the Website

This unit covers the following topics:

  • Creating a Website
  • E-Commerce Options
  • Creating a Mobile Presence
  • Checking Out the Sites
  • Joining Online Marketplaces
  • Plus More

Unit 5 - Using Google Ads

This unit covers the following key topics:

  • Planning
  • Define Your Ideal Customer
  • Choosing Keywords
  • Getting Good with Keywords
  • Long Tail and Short Tail
  • Understanding Ad Groups
  • Plus more

Unit 6 - Creating a PPC Campaign

This unit covers the following key topics:

  • Setting Your PPC Budget
  • The Quality Score
  • Quality Score Breakdown
  • Increasing Your Score
  • Plus more

Unit 7 - E-Mail Marketing

This unit covers the following key topics:

  • A Cautionary Note
  • Distribution Services
  • Plus more

Unit 8 - Search Engine Optimization (SEO)

This unit covers the following key topics:

  • What is SEO?
  • Understanding Search
  • The Search Engines
  • Alternative Search
  • Optimizing Keywords
  • Monitoring Search Engine Ranking
  • Plus more

Unit 9 - Using Facebook For Business Marketing

Unit 10 - Using Twitter For Business Marketing

Unit 11 - Using Instagram For Business Marketing

Unit 12 - Content Writing for Social Media

Unit 13 - Brand Building through Digital Marketing

This unit covers the following key topics:

  • What is Branding?
  • What is a Brand?
  • What is Social Media?
  • The Rise of Social Media
  • Building Your Social Media Branding Strategy
  • Identifying Your Social Media Audience
  • The Key Social Media Platforms
  • Plus more

Unit 14 - Story Marketing for Small Businesses

This unit covers the following key topics:

  • Story Marketing Toolkit
  • Storytelling Essentials
  • Ingredients of a Good Story
  • Setting Goals
  • Positive vs. Negative.
  • Connecting with Customers
  • Connecting with Customers
  • Understanding Your Customers.
  • Refining Your Brand
  • Refining Your Brand
  • Understanding Your Company
  • Inventory of Key company Facts
  • Strengthening Your Brand
  • Building Your Story
  • Plan for Success
  • Your Story Board
  • Writing Your Story
  • Polishing Your Story
  • Plus More

Unit 15 - Promoting a Marketing Webinar

This unit covers the following key topics:

  • The Webinar
  • What is a Webinar? Why Use Webinars?
  • Webinar Marketing Objectives.
  • Marketing Webinars
  • The Nine-Step Ideal Participant Profile Process
  • What is a Lead Magnet?.
  • Creating a Lead Magnet.
  • What is Your Promotion Strategy?.
  • Webinar Marketing Calendar
  • Creating a Landing Page
  • Plus More

Digital Marketing - Course Benefits:

This Digital Marketing Advanced Course Level 7 comes with the following benefits:

  • Full Tutor Support
  • Self paced, no fixed schedules
  • Available to students anywhere in the world
  • 24/7 Access to the LMS ( Learning Management System )
  • Easy to understand quality e-learning study materials.

Digital Marketing - Course Material

All course materials are included in the Digital Marketing Advanced Course Level 7 price. All your study material will be available on our learning management system for which you will get access once you are enrolled. The material can be downloaded and printed as well.

Our distance learning course materials are specially written for home study and contain a wealth of knowledge in easy to understand language. We use variety of media to help you learn. Your Digital Marketing Advanced Course Level 7 may use any of the following different media which you can use from home or where ever you choose to study:

  • Online course materials
  • Question papers
  • Additional Supporting Material
  • Useful Links

Digital Marketing - Course assessment

You will be continually assessed throughout the Digital Marketing Advanced Course. Your assignment will be marked by your tutor and independently moderated. The feedback on your assignment will then be sent to you. On receipt of this, you may wish to contact your tutor to discuss the feedback.

Tutor Support

When you enrol on a Digital Marketing Advanced Course with CPD you are allocated your personal tutor. Tutor’s help and support will be available throughout your studies with the college. He/she will assess your work and will provide you with regular feedback on your progress.

Who is this course for?

Digital Marketing - Level 7

While millions of people worldwide may be hooked on social media, comparatively few truly understand it’s limitless power and lucrative potential. This exclusive Digital Marketing has been designed for anyone looking to join the latter group. Whether interested in joining a marketing team, boosting the performance of your own business or perhaps even starting your own digital consultancy from scratch, this Digital Marketing outstanding distance learning programme is not to be missed. With no prior knowledge or experience required, you have every opportunity to become the next social media marketing powerhouse!

All courses here at CPD are open to candidates on a global basis, with no time restrictions or deadlines to worry about. Study Digital Marketing Advanced Course in your own time and at your own pace for a endorsed certificate that could transform your career prospects for life. All course materials, assignments and assessments are included as standard – the price you see is the price you pay.

All you need is a computer with an Internet connection and the drive to succeed – CPD takes care of the rest!

Requirements

Digital Marketing - Level6

There is no particular entry requirement.

OPTION-I: Endorsed Certificate of Achievement from ABC Awards

At the end of the course, learner can claim an endorsed certificate by paying £170 accreditation fee+postal charges.

Certificate of Completion

CPD(soft copy) can be claimed for £15. If you need hard copy of this certificate you will pay £25

OPTION-II: CPD Certificate

Upon successful completion of the course, a fee is payable for a CPD Accredited Diploma in PDF format or hard copy.

CPD Accredited Diploma (PDF format)=£30

CPD Accredited Diploma (Hardcopy)=£150

Postage Charges:

National £9

International £15

Career path

Digital Marketing - Level 7

Upon successful completion of our Digital Marketing Advanced Course, candidates will have the opportunity to begin establishing and running their own online digital consultancies and marketing agencies.

Questions and answers

Currently there are no Q&As for this course. Be the first to ask a question.

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FAQs

What does study method mean?

Study method describes the format in which the course will be delivered. At reed.co.uk courses are delivered in a number of ways, including online courses, where the course content can be accessed online remotely, and classroom courses, where courses are delivered in person at a classroom venue.

What are CPD hours/points?

CPD stands for Continuing Professional Development. If you work in certain professions or for certain companies, your employer may require you to complete a number of CPD hours or points, per year. You can find a range of CPD courses on reed.co.uk, many of which can be completed online.

What is a ‘regulated qualification’?

A regulated qualification is delivered by a learning institution which is regulated by a government body. In England, the government body which regulates courses is Ofqual. Ofqual regulated qualifications sit on the Regulated Qualifications Framework (RQF), which can help students understand how different qualifications in different fields compare to each other. The framework also helps students to understand what qualifications they need to progress towards a higher learning goal, such as a university degree or equivalent higher education award.

What is an ‘endorsed’ course?

An endorsed course is a skills based course which has been checked over and approved by an independent awarding body. Endorsed courses are not regulated so do not result in a qualification - however, the student can usually purchase a certificate showing the awarding body’s logo if they wish. Certain awarding bodies - such as ABC Awards and TQUK - have developed endorsement schemes as a way to help students select the best skills based courses for them.

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