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Digital Marketing


South & City College Birmingham


£775 inc VAT
Study method
Level 4 Diploma in Digital Marketing
Additional info
  • Exam(s) / assessment(s) not included in price, and must be purchased separately
  • Tutor is available to students

16 students enquired about this course

Location & dates

Ropemaker Street
City Of London
United Kingdom


Digital Marketing Courses are notoriously difficult to get right - the industry changes constantly and there are hundreds of self-proclaimed marketing guru's claiming to sell you their marketing secrets for £99.

How do you know for sure that the course your investing time and money in is up to date and has relevant, high-quality content that will get your skills to a level to be of true value to any business you work for?

This is why our digital marketing courses are accredited by the DMI, the Digital Marketing Institute. They update their courses constantly to keep track of the latest developments, work with leading digital companies to validate their content and offer a membership to provide quality content so you can keep learning, even after finishing the course!

Our classroom courses are run over 5 days from 9 to 5 and are taught by DMI accredited, digital marketing practitioners who do the job you're being trained to do! They will teach you the accredited syllabus and will be able to answer questions and go even more in-depth.

You will also receive 6 months access to the accredited online course & 12 months DMI membership, along with 6 months of tutor support to make sure your investment in this course is absolutely worth it!

Digital Marketing Classroom Course Highlights:

  • DMI Accredited
  • DMI Syllabus validated by leading companies such as Google, LinkedIn, Facebook & Microsoft
  • Taught by expert practitioners
  • 6 months access to the accredited online course
  • 6 month access to tutor support
  • 12 months DMI membership
  • 12 modules to give you a broad foundation

To make the course as accessible as possible, we've split the course and exam fee into separate products. You can do the accredited course and then within the 6 months that you have access to the course decide if you want to sit the exam - just give us a ring or book the entire package for £1,270.


Level 4 Diploma in Digital Marketing


Course Units - 2019 Syllabus

  • Module 1 - Introduction to Digital Marketing
  • Module 2 - Content Marketing
  • Module 3 - Social Media Marketing
  • Module 4 - SEO (Search Engine Optimization)
  • Module 5 - Paid Search (PPC) with Google Ads
  • Module 6 - Display and Video Advertising
  • Module 7 - Email Marketing
  • Module 8 - Website Optimization
  • Module 9 - Analytics with Google Analytics
  • Module 10 - Digital Marketing Strategy

About DMI

DMI set the global standards in digital marketing and selling certification, providing over 28,000 people in 80 countries with globally recognised qualifications validated by industry experts. The digital marketing courses are validated by the Industry Advisory Council (IAC) who represent the world’s largest and most influential digital brands, providing expert review and recommendation regularly based on current trends.

This gives the Digital Marketing graduates the most up to date digital skills and knowledge that they need to forge themselves a career as a digital marketing professional.


The exam is a three-hour Pearson Vue computer-based examination. Once you have successfully completed this exam you will be awarded the DMI Accredited Diploma in Digital Marketing which is a Digital Marketing certification that is globally recognised.

This award is rated to be a credit level 8 by the SQA on the SCQF (Scottish Credit and Qualifications Framework). This equates to a credit level 5 on the EQF (European Qualifications Framework).

The exam costs are not included in the £675 price and can be included in the package for an additional £595.

Who are e-Careers?

e-Careers are an experienced market leader in online education with the widest range of accredited courses from trusted awarding bodies. With a variety of options available, our specialist course advisors will make sure you enrol on the course that’s right for you.

Hand-picked, expert tutors will guide you through your chosen programme and technical support is always on hand to give you a smooth learning experience. E-Careers have helped over 400,000 people achieve their goals, see what they thought of us by searching e-Careers on trust pilot and see what we could do for you today.

What can I use it for?

Digital Marketing is a skill set that will help you to future-proof your career. You will gain the latest and most up-to-date digital marketing skills needed to thrive in today’s ever-evolving digital age. By becoming a Certified Digital Marketing Professional, you will be prepared to take up a more evolved role in Marketing.

This certification is recommended for a variety of professions, including Marketing Executives, Managers, IT Managers and Senior Managers. It is also ideal for you if you own a small business and are looking to plan, implement and measure your own digital marketing campaigns.

You will be able to use this digital marketing qualification to become a highly sought-after Digital Marketing Professional. Job titles within digital marketing can potentially help you to earn up to £50,000 which can raise with experience.

(Source: simplymarketingjobs)

It will help you to benefit regardless of your skills and experience and will empower you to maximise the impact of your marketing through the digital tools available.

Who is this course for?

Anybody who is serious about getting into digital marketing. You could be:

  • A complete beginner, looking to get into digital marketing. This comprehensive course will take you from beginner to being ready to work in digital.
  • Working in digital marketing already, looking expand your knowledge or gain a valuable certification for that next pay rise
  • A team leader/manager or owner at a small to medium-sized business, looking to gain the skills to more effectively manage your people or an agency working on digital marketing for you


There are no requirements for this course, it is suited for complete beginners as well as more seasoned marketers

Career path

Once you have completed this DMI Accredited Professional Diploma in Digital Marketing you will be able to function in job roles including:

  • Digital Marketing Executive
  • Content Marketer
  • Marketing Manager
  • SEO Marketer
  • PPC Specialist

Questions and answers


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What does study method mean?

Study method describes the format in which the course will be delivered. At courses are delivered in a number of ways, including online courses, where the course content can be accessed online remotely, and classroom courses, where courses are delivered in person at a classroom venue.

What are CPD hours/points?

CPD stands for Continuing Professional Development. If you work in certain professions or for certain companies, your employer may require you to complete a number of CPD hours or points, per year. You can find a range of CPD courses on, many of which can be completed online.

What is a ‘regulated qualification’?

A regulated qualification is delivered by a learning institution which is regulated by a government body. In England, the government body which regulates courses is Ofqual. Ofqual regulated qualifications sit on the Regulated Qualifications Framework (RQF), which can help students understand how different qualifications in different fields compare to each other. The framework also helps students to understand what qualifications they need to progress towards a higher learning goal, such as a university degree or equivalent higher education award.

What is an ‘endorsed’ course?

An endorsed course is a skills based course which has been checked over and approved by an independent awarding body. Endorsed courses are not regulated so do not result in a qualification - however, the student can usually purchase a certificate showing the awarding body’s logo if they wish. Certain awarding bodies - such as Quality Licence Scheme and TQUK - have developed endorsement schemes as a way to help students select the best skills based courses for them.