Description
The Marketing Course will equip learners with the necessary skills to understand the different concepts and apply marketing in the digital world. Each of the modules will make someone learn concepts in marketing such as Search Engine Optimization, Web Analytics, Fundamentals of Digital Marketing, and so on. Professionals who are working more using the Internet as a medium can acquire knowledge from this course and be more active in marketing certain products. Enroll and be the best in digital marketing!
Course Syllabus
The Digital Marketing Course is split into the following modules:
- What is Digital Marketing?
- Designing a Website and Its Contents
- Understanding Search Engines and Search Engine Optimization
- Search Engine Marketing
- Web Analytics
- Display Advertising
- Email Marketing and Email Promotion
- Mobile Marketing
- Social Media Marketing with Facebook
- Social Media Marketing – Twitter and Youtube
- Social Media Marketing – LinkedIn
- Understand Various Social Media Platforms like Blogs and Forums
- PR and Online Reputation Management
- Digital Marketing Campaign
You can find the units on the website
Assessment
The course is designed to assess the ability of the learner to fully understand and acquire knowledge throughout its duration. At the end of each module, an evaluative assessment short examination is given, which is interactive and informative to cater to the learner’s needs.
Certificate
Upon completion of the course and the corresponding assessment, a certificate will be given to the learner.
Course Format
The course is available online through an eLearning portal that is both interactive and informative. Learners will be given special access to the portal, 24 hours, seven days a week.
Course Duration
The Marketing Course will require the learner to complete the whole course, which will be in around 40-70 hours. The time of completion is dependent on how fast an individual learner is able to understand and embody the information within the course. The learner can choose to complete the course within one session, or spread out the modules over multiple sessions.
Access to the course will start from the day of subscription and end a year afterwards. There is no limit as to how long the student will take to complete the course during the one year period.
