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DMI Accredited Professional Diploma in Digital Strategy & Planning with Official Exam

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Summary

Price
Enquire to get more info on pricing
Study method
Online
Duration
30 hours · Self-paced
Qualification
No formal qualification

Overview

This excellent Professional Diploma in Digital Strategy & Planning course introduces you to digital communications, social customer service and helps you to develop a measured and well-considered strategy and coherent plan for your organisation, that will stand up to the rigor and scrutiny of board-level decision making. During this Professional Diploma in Digital Strategy & Planning course, you’ll gain essential skills necessary to manage a digital marketing strategy for your organisation.

Course media

Description

Course Highlights:

  • Establish yourself as an advanced digital strategist with a Professional Diploma in Digital Strategy and Planning
  • This course enables you to develop, implement and manage advanced digital strategies that stand up to the scrutiny of boardroom level decision making
  • Gain a full understanding of the theory and practical application of digital strategy
  • This course allows you to implement a powerful marketing mix that sustains customer engagement and increases sales

Course Description:

This online training course is comprehensive and designed to cover the topics listed under the curriculum.

Method of Assessment:

Certification is achieved by the successful completion of a computer based examination. The exam is designed to measure individuals’ knowledge and digital strategy & planning proficiency following their completion of the course.

Course Curriculum

STUDENT HANDBOOK

Student Handbook

1: Introduction To Strategy And Planning

  • DMI 3i Methodology
  • DMI Framework
  • Movement Towards Digital Marketing
  • Digital Channels & Social Customer Service
  • Key Aspects of Digital Strategy & Planning
  • Digital Value Proposition
  • Strategy Improvement
  • Practical Exercises

2: Traditional Communications

  • Scope of Traditional Communications
  • Growing Power of Consumers
  • Creating a Marketing Plan
  • Customer Journey
  • Limitations of Traditional Communications
  • Resourcing
  • Market Research
  • Communications Planning
  • Budgeting
  • Performance Evaluation
  • Practical Exercises

3: Digital Communications

  • Digital Communications Planning
  • Customer Journey
  • Digital Media Mix & Communications Models
  • Consumer Trends & Key Target Segments
  • Components of a Campaign
  • Digital PR and Social Media
  • Situation Analysis & Digital Research
  • Budgeting & Resourcing
  • Structuring the Marketing Department
  • Developing a Measurement Strategy
  • Practical Exercises

4: Digital Channels

  • Inbound and Outbound Marketing
  • Channel Planning
  • Benefits of Digital Channels & Channel Types
  • Mobile Marketing
  • Inbound Channels
  • Engaging Content
  • Social Media and Email
  • Outbound Channels
  • Monitoring Impact
  • Practical Exercises

5: Social Customer Service

  • Social Commerce
  • Social Customer Service Strategy
  • Collaborative Strategy Development
  • Team Structure & Workflows
  • Process Automation
  • Crisis Management
  • KPIs & Customer Satisfaction URL
  • Security, Hiring & Training
  • P2P Communities
  • Practical Exercises

6: Budget & Resourcing

  • Factors in Marketing Budget Setting
  • Recruiting & Retaining Digital Talent
  • Budget Objectives & Timeframes
  • Budget Process
  • Influences of Budgets & CRM
  • Media Budget Application
  • Creative Budget Application
  • Personnel Planning & Training
  • Laws and Regulations
  • Practical Exercises

7: Big Data & Analytics

  • Understanding Your Data
  • Data Scraping & Cleansing
  • Data Types & Management
  • Big Data & Machine Learning
  • Open Data
  • Data Collection & Processing
  • Data Storage & Processing
  • IoT and Data Driven Decisions
  • Reporting
  • Practical Exercises

8: Digital Leadership

  • Concepts
  • Digital Strategy
  • Becoming a Digital Leader
  • Digital Strategy Blueprint
  • Crossing the Chasm
  • Digital Teams
  • Building an Effective Digital Team
  • Managing Metrics and KPIs
  • Practical Exercises

9: Strategy Formulation And Plan

  • Strategic Planning
  • Implementing a Strategy
  • Comparing with Industry
  • SWOT
  • Benchmarking
  • Tactics
  • In-house vs. 3rd Party
  • KPIs and Analytics
  • Analytics and Review

Exam Details:

  • Duration: 3 hours
  • Computer based exam
  • Multiple choice and hot spot questions
  • Pass mark: 60%

Certification:

Successful learners will be awarded a Professional Diploma in Digital Strategy & Planning certificate.

Awarding Body:

The Digital Marketing Institute sets the global standard in digital marketing and selling certification. We have certified more professionals to a single digital education standard than any other certification body.

Gaining a certification from the Digital Marketing Institute will ensure you have the essential skills and knowledge needed to excel as a digital professional.

Through a series of comprehensive, structured modules you will know how to integrate key digital tactics and practices into your marketing techniques and measure and iterate the success of your digital marketing strategy.

Who is this course for?

  • School Leavers
  • Job Seekers
  • Digital Officer
  • Digital Marketing Manager
  • Brand Manager

Requirements

Learners should be age 16 or over, and must have a basic understanding of Maths, English, and ICT.

Career path

  • Marketing Manager
  • Strategy Manager
  • Digital Officer
  • Digital Marketing Manager
  • Brand Manager

Questions and answers

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Legal information

This course is advertised on reed.co.uk by the Course Provider, whose terms and conditions apply. Purchases are made directly from the Course Provider, and as such, content and materials are supplied by the Course Provider directly. Reed is acting as agent and not reseller in relation to this course. Reed's only responsibility is to facilitate your payment for the course. It is your responsibility to review and agree to the Course Provider's terms and conditions and satisfy yourself as to the suitability of the course you intend to purchase. Reed will not have any responsibility for the content of the course and/or associated materials.

FAQs

Study method describes the format in which the course will be delivered. At Reed Courses, courses are delivered in a number of ways, including online courses, where the course content can be accessed online remotely, and classroom courses, where courses are delivered in person at a classroom venue.

CPD stands for Continuing Professional Development. If you work in certain professions or for certain companies, your employer may require you to complete a number of CPD hours or points, per year. You can find a range of CPD courses on Reed Courses, many of which can be completed online.

A regulated qualification is delivered by a learning institution which is regulated by a government body. In England, the government body which regulates courses is Ofqual. Ofqual regulated qualifications sit on the Regulated Qualifications Framework (RQF), which can help students understand how different qualifications in different fields compare to each other. The framework also helps students to understand what qualifications they need to progress towards a higher learning goal, such as a university degree or equivalent higher education award.

An endorsed course is a skills based course which has been checked over and approved by an independent awarding body. Endorsed courses are not regulated so do not result in a qualification - however, the student can usually purchase a certificate showing the awarding body's logo if they wish. Certain awarding bodies - such as Quality Licence Scheme and TQUK - have developed endorsement schemes as a way to help students select the best skills based courses for them.
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