DMI Accredited Professional Diploma in Digital Strategy & Planning with Official Exam
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Summary
Overview
This excellent Professional Diploma in Digital Strategy & Planning course introduces you to digital communications, social customer service and helps you to develop a measured and well-considered strategy and coherent plan for your organisation, that will stand up to the rigor and scrutiny of board-level decision making. During this Professional Diploma in Digital Strategy & Planning course, you’ll gain essential skills necessary to manage a digital marketing strategy for your organisation.
Course media
Description
Course Highlights:
- Establish yourself as an advanced digital strategist with a Professional Diploma in Digital Strategy and Planning
- This course enables you to develop, implement and manage advanced digital strategies that stand up to the scrutiny of boardroom level decision making
- Gain a full understanding of the theory and practical application of digital strategy
- This course allows you to implement a powerful marketing mix that sustains customer engagement and increases sales
Course Description:
This online training course is comprehensive and designed to cover the topics listed under the curriculum.
Method of Assessment:
Certification is achieved by the successful completion of a computer based examination. The exam is designed to measure individuals’ knowledge and digital strategy & planning proficiency following their completion of the course.
Course Curriculum
STUDENT HANDBOOK
Student Handbook
1: Introduction To Strategy And Planning
- DMI 3i Methodology
- DMI Framework
- Movement Towards Digital Marketing
- Digital Channels & Social Customer Service
- Key Aspects of Digital Strategy & Planning
- Digital Value Proposition
- Strategy Improvement
- Practical Exercises
2: Traditional Communications
- Scope of Traditional Communications
- Growing Power of Consumers
- Creating a Marketing Plan
- Customer Journey
- Limitations of Traditional Communications
- Resourcing
- Market Research
- Communications Planning
- Budgeting
- Performance Evaluation
- Practical Exercises
3: Digital Communications
- Digital Communications Planning
- Customer Journey
- Digital Media Mix & Communications Models
- Consumer Trends & Key Target Segments
- Components of a Campaign
- Digital PR and Social Media
- Situation Analysis & Digital Research
- Budgeting & Resourcing
- Structuring the Marketing Department
- Developing a Measurement Strategy
- Practical Exercises
4: Digital Channels
- Inbound and Outbound Marketing
- Channel Planning
- Benefits of Digital Channels & Channel Types
- Mobile Marketing
- Inbound Channels
- Engaging Content
- Social Media and Email
- Outbound Channels
- Monitoring Impact
- Practical Exercises
5: Social Customer Service
- Social Commerce
- Social Customer Service Strategy
- Collaborative Strategy Development
- Team Structure & Workflows
- Process Automation
- Crisis Management
- KPIs & Customer Satisfaction URL
- Security, Hiring & Training
- P2P Communities
- Practical Exercises
6: Budget & Resourcing
- Factors in Marketing Budget Setting
- Recruiting & Retaining Digital Talent
- Budget Objectives & Timeframes
- Budget Process
- Influences of Budgets & CRM
- Media Budget Application
- Creative Budget Application
- Personnel Planning & Training
- Laws and Regulations
- Practical Exercises
7: Big Data & Analytics
- Understanding Your Data
- Data Scraping & Cleansing
- Data Types & Management
- Big Data & Machine Learning
- Open Data
- Data Collection & Processing
- Data Storage & Processing
- IoT and Data Driven Decisions
- Reporting
- Practical Exercises
8: Digital Leadership
- Concepts
- Digital Strategy
- Becoming a Digital Leader
- Digital Strategy Blueprint
- Crossing the Chasm
- Digital Teams
- Building an Effective Digital Team
- Managing Metrics and KPIs
- Practical Exercises
9: Strategy Formulation And Plan
- Strategic Planning
- Implementing a Strategy
- Comparing with Industry
- SWOT
- Benchmarking
- Tactics
- In-house vs. 3rd Party
- KPIs and Analytics
- Analytics and Review
Exam Details:
- Duration: 3 hours
- Computer based exam
- Multiple choice and hot spot questions
- Pass mark: 60%
Certification:
Successful learners will be awarded a Professional Diploma in Digital Strategy & Planning certificate.
Awarding Body:
The Digital Marketing Institute sets the global standard in digital marketing and selling certification. We have certified more professionals to a single digital education standard than any other certification body.
Gaining a certification from the Digital Marketing Institute will ensure you have the essential skills and knowledge needed to excel as a digital professional.
Through a series of comprehensive, structured modules you will know how to integrate key digital tactics and practices into your marketing techniques and measure and iterate the success of your digital marketing strategy.
Who is this course for?
- School Leavers
- Job Seekers
- Digital Officer
- Digital Marketing Manager
- Brand Manager
Requirements
Learners should be age 16 or over, and must have a basic understanding of Maths, English, and ICT.
Career path
- Marketing Manager
- Strategy Manager
- Digital Officer
- Digital Marketing Manager
- Brand Manager
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