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Digital Marketing, Digital Advertising & Social Media Diploma

Personalising | Paid Advertising | Email Marketing | SEO | PPC | Ad Buying Techniques | Ad Servers and Ad Targeting

Skill Arts


£14.99 inc VAT
Study method
Online, On Demand What's this?
0.8 hours · Self-paced
No formal qualification
  • CPDQE Certificate on Digital Marketing - Free
  • Reed Courses Certificate of Completion - Free
Additional info
  • Tutor is available to students

3 students purchased this course

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Why Study This Digital Marketing, Digital Advertising & Social Media Diploma Diploma?

  • Over 50% of UK businesses are actively seeking individuals with digital marketing skills, highlighting the scarcity of qualified professionals. (Source: LinkedIn)
  • Digital marketers in the UK earn an average salary of £40,000 per year, making it a financially rewarding career choice. (Source: Glassdoor)
  • Digital marketing skills are transferable across borders, opening up a world of career opportunities in various countries and industries.

This Digital Marketing, Digital Advertising & Social Media Diploma Diploma Comprises The Following Courses:

  • Course 01: Digital Marketing
  • Course 02: Digital Advertising
  • Course 03: Social Media Advertising

Learning Outcomes:

  • Grasp fundamental concepts of digital marketing.
  • Learn stages and strategies of the digital marketing journey.
  • Enhance buyer journey personalization in digital marketing.
  • Develop skills in paid advertising within digital marketing.
  • Master the use of social media in digital marketing strategies.

CPDQE Accreditation

This Digital Marketing, Digital Advertising & Social Media Diploma Course is CPDQE accredited. CPD is a globally recognised parameter for continuous professional development acknowledged by thousands of professional bodies, employers and academic institutions in the UK and around the world.

Dual Certificates

After completing this Digital Marketing, Digital Advertising & Social Media Diploma Course, you will receive a course completion certificate from Reed. Also, you will receive a CPDQE-accredited signed certificate from SkillArts.


0h 50m

Course media


Digital Marketing, Digital Advertising & Social Media Diploma Course Syllabus:

  • Introduction to Digital Marketing
  • Understanding the Digital Marketing Journey
  • Building the Buyer Journey in Digital Marketing
  • Personalising the Buyer Journey with Digital Marketing Techniques
  • Digital Marketing and Paid Advertising
  • The Role of Social Media in Digital Marketing
  • Effective Email Marketing Strategies in Digital Marketing
  • Introduction to Digital Advertising in the Digital Marketing Sphere
  • Evolution of Digital Advertising in Digital Marketing
  • Types of Digital Ads in Digital Marketing: Display, Search, Social, and Mobile
  • Role of a Digital Advertising Specialist in Digital Marketing
  • Digital Marketing's SEO Essentials: Introduction to SEO
  • On-Page and Off-Page SEO Techniques in Digital Marketing
  • SEO Tools and Resources for Digital Marketing
  • Local SEO and Geotargeting in Digital Marketing
  • Introduction to Search Engine Advertising in Digital Marketing
  • Designing Effective PPC Campaigns in Digital Marketing
  • Keyword Research and Bidding Strategies for PPC in Digital Marketing
  • Basics of Location Targeting in Digital Marketing
  • Introduction to Beacon Targeting in Digital Marketing
  • Using Facebook's Ad Platform in Digital Marketing
  • Understanding AdBlocking and Its Impact on Digital Marketing
  • Strategies for Overcoming AdBlocking in Digital Marketing
  • Understanding Mobile Advertising and Its Importance in Digital Marketing
  • Understanding Programmatic Advertising in Digital Marketing

Who is this course for?

  • Digital Marketer
  • Social Media Manager
  • Digital Marketing Executive
  • PPC Expert

This Digital Marketing course will pave the way for higher study in the field. You can enrol on higher level courses, such as:

  • Level 3 Certificate in Digital Marketing
  • Level 3 Diploma in Digital Marketing
  • Level 4 Award in Digital Marketing Fundamentals
  • Level 4 Diploma in Digital Marketing
  • Level 5 Diploma in Digital Marketing
  • Level 5 Diploma in Digital Marketing Management
  • Level 6 Diploma in Digital Marketing Strategy

Questions and answers

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CPDQE Certificate on Digital Marketing

Digital certificate - Included

Reed Courses Certificate of Completion

Digital certificate - Included

Will be downloadable when all lectures have been completed.


Course rating


Study method describes the format in which the course will be delivered. At Reed Courses, courses are delivered in a number of ways, including online courses, where the course content can be accessed online remotely, and classroom courses, where courses are delivered in person at a classroom venue.

CPD stands for Continuing Professional Development. If you work in certain professions or for certain companies, your employer may require you to complete a number of CPD hours or points, per year. You can find a range of CPD courses on Reed Courses, many of which can be completed online.

A regulated qualification is delivered by a learning institution which is regulated by a government body. In England, the government body which regulates courses is Ofqual. Ofqual regulated qualifications sit on the Regulated Qualifications Framework (RQF), which can help students understand how different qualifications in different fields compare to each other. The framework also helps students to understand what qualifications they need to progress towards a higher learning goal, such as a university degree or equivalent higher education award.

An endorsed course is a skills based course which has been checked over and approved by an independent awarding body. Endorsed courses are not regulated so do not result in a qualification - however, the student can usually purchase a certificate showing the awarding body's logo if they wish. Certain awarding bodies - such as Quality Licence Scheme and TQUK - have developed endorsement schemes as a way to help students select the best skills based courses for them.