Digital Marketing, Digital Advertising & Social Media Diploma

Why Study This Digital Marketing, Digital Advertising & Social Media Diploma Diploma?

• Over 50% of UK businesses are actively seeking individuals with digital marketing skills, highlighting the scarcity of qualified professionals. (Source: LinkedIn)
• Digital marketers in the UK earn an average salary of £40,000 per year, making it a financially rewarding career choice. (Source: Glassdoor)
• Digital marketing skills are transferable across borders, opening up a world of career opportunities in various countries and industries.

This Digital Marketing, Digital Advertising & Social Media Diploma Diploma Comprises The Following Courses:

• Course 01: Digital Marketing
• Course 02: Digital Advertising
• Course 03: Social Media Advertising

Learning Outcomes:

• Grasp fundamental concepts of digital marketing.
• Learn stages and strategies of the digital marketing journey.
• Enhance buyer journey personalization in digital marketing.
• Develop skills in paid advertising within digital marketing.
• Master the use of social media in digital marketing strategies.

CPDQE Accreditation

This Digital Marketing, Digital Advertising & Social Media Diploma Course is CPDQE accredited. CPD is a globally recognised parameter for continuous professional development acknowledged by thousands of professional bodies, employers and academic institutions in the UK and around the world.

Dual Certificates

After completing this Digital Marketing, Digital Advertising & Social Media Diploma Course, you will receive a course completion certificate from Reed. Also, you will receive a CPDQE-accredited signed certificate from SkillArts.

CPDQE Certificate on Digital Marketing

Digital certificate - Included

Reed Courses Certificate of Completion

Digital certificate - Included

• Digital Marketing Course Intro 01:04

  • 1: Digital Marketing: Introduction 01:04

• What is Digital Marketing 01:19

  • 2: Digital Marketing: What is digital marketing 01:19

• The Digital Marketing journey 04:36

  • 3: Digital Marketing: The digital marketing journey 04:36

• Building the buyer journey 06:51

  • 4: Digital Marketing: Building the buyer journey 05:51
  • 5: Care for a feedback? 01:00

• The AIDA model in Digital Marketing 03:19

  • 6: Digital Marketing: Applying the AIDA model 03:19

• Personalising the buyer journey 03:33

  • 7: Digital Marketing: Personalising the buyer journey 03:33

• Paid Advertising in Digital Marketing 05:24

  • 8: Digital Marketing: Paid Advertising 05:24

• Budgeting for Paid Advertising 05:13

  • 9: Digital Marketing: Budgeting for Paid Advertising 05:13

• The role of social media 05:10

  • 10: Digital Marketing: The role of social media 05:10

• Effective email marketing 07:35

  • 11: Digital Marketing: Effective email marketing 06:35
  • 12: Thank You ! 01:00

• Digital Marketing Final Quiz 05:00

  • 13: Digital Marketing: Module 01 MCQ 01:00
  • 14: Digital Marketing: Module 02 MCQ 01:00
  • 15: Digital Marketing: Module 03 MCQ 01:00
  • 16: Digital Marketing: Module 04 MCQ 01:00
  • 17: Digital Marketing: Module 05 MCQ 01:00

Digital Marketing, Digital Advertising & Social Media Diploma Course Syllabus:

• Introduction to Digital Marketing
• Understanding the Digital Marketing Journey
• Building the Buyer Journey in Digital Marketing
• Personalising the Buyer Journey with Digital Marketing Techniques
• Digital Marketing and Paid Advertising
• The Role of Social Media in Digital Marketing
• Effective Email Marketing Strategies in Digital Marketing
• Introduction to Digital Advertising in the Digital Marketing Sphere
• Evolution of Digital Advertising in Digital Marketing
• Types of Digital Ads in Digital Marketing: Display, Search, Social, and Mobile
• Role of a Digital Advertising Specialist in Digital Marketing
• Digital Marketing's SEO Essentials: Introduction to SEO
• On-Page and Off-Page SEO Techniques in Digital Marketing
• SEO Tools and Resources for Digital Marketing
• Local SEO and Geotargeting in Digital Marketing
• Introduction to Search Engine Advertising in Digital Marketing
• Designing Effective PPC Campaigns in Digital Marketing
• Keyword Research and Bidding Strategies for PPC in Digital Marketing
• Basics of Location Targeting in Digital Marketing
• Introduction to Beacon Targeting in Digital Marketing
• Using Facebook's Ad Platform in Digital Marketing
• Understanding AdBlocking and Its Impact on Digital Marketing
• Strategies for Overcoming AdBlocking in Digital Marketing
• Understanding Mobile Advertising and Its Importance in Digital Marketing
• Understanding Programmatic Advertising in Digital Marketing

• Digital Marketer
• Social Media Manager
• Digital Marketing Executive
• PPC Expert

This Digital Marketing course will pave the way for higher study in the field. You can enrol on higher level courses, such as:

• Level 3 Certificate in Digital Marketing
• Level 3 Diploma in Digital Marketing
• Level 4 Award in Digital Marketing Fundamentals
• Level 4 Diploma in Digital Marketing
• Level 5 Diploma in Digital Marketing
• Level 5 Diploma in Digital Marketing Management
• Level 6 Diploma in Digital Marketing Strategy

Currently there are no Q&As for this course. Be the first to ask a question.