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Digital Marketing Complete Course - CPD Certified & IAO Approved

John Academy

Summary

Price
£279 inc VAT
Or £46.50/mo. for 6 months...
Study method
Online
Duration
3 days · Self-paced
Qualification
No formal qualification
CPD
60 CPD hours / points
CPD What's this?

Overview

Reach out to millions through digital marketing

Marketing has always been one of those sectors that have constantly changed and adapted to the consumer. Today’s consumers are so vastly different compared to the consumers of 5 years ago, that a whole new platform has to be extrapolated for them.

In order to market your products today, you need to keep up with the trends and follow what everyone is into at the moment. Given that almost every demographic in the world uses the internet, it is a great idea to market your products online. This course will teach you just that.

There is a large portion of the internet that can be used to market products and you will learn most of them here, starting with how digital marketing works. You will understand affiliate marketing, niches, traffic and much more from the first part alone. Following that, you will know the basics of internet marketing, social media marketing, SEO and email marketing; all of which will help you improve your business.

If you would really like to know more and become an expert in digital marketing, then hurry and take this course now.

CPD

60 CPD hours / points
Accredited by The CPD Certification Service

Course media

Description

Why choose us?

  • Study in a user-friendly, advanced online learning platform;
  • All the study materials are available in your student portal including videos tutorials.
  • One of the most successful online education platforms in the UK.
  • Affordable, engaging & high-quality e-learning study materials;
  • You will have unlimited access to online learning platform in 24 hours a day, 7 days a week in 12 Months.
  • Efficient exam systems for the assessment and instant result;
  • The UK & internationally recognised accredited qualification;
  • Access to course content on mobile, tablet or desktop from anywhere anytime;
  • The benefit of applying for NUS Extra Discount Card;
  • 24/7 student support.
  • Technical supports and live chat service for your inquiries. This is very helpful for international learners.
  • Excellent and flexible mentor supports by our team of experienced tutors/trainers via email.

Digital Marketing

  • Sales and Marketing
  • How Internet Marketing Works
  • How To Make Money With Internet Marketing
  • What is Affiliate Marketing
  • Competition in Internet Marketing
  • Researching in Internet Marketing
  • Desperate Niches
  • Profitable Niches
  • Clickbank
  • What is Traffic?
  • Traffic vs. Relevance
  • Article Marketing
  • Paid forms of Traffic – 1
  • Paid forms of Traffic – 2
  • Search Engine Optimization
  • Search Engine Optimization 2
  • Best SEO Practice
  • Blogs – WordPress
  • Blogs – WordPress II
  • Email Marketing I
  • Email Marketing II
  • Internet Marketing Strategy I
  • Your own website vs free options online I
  • Your own website vs free options online II

Social Media

  • What is Social Media
  • The Growth of Social Media
  • Conducting Market Analysis
  • Auditing Social Media
  • Corporate Culture and Social Media
  • Social Media Goals vs. Business Goals
  • Types of Social Media Platforms
  • The Social Media Policy
  • Creative Commons
  • Brand Marketing
  • Keyword Selection
  • Content Marketing on Social Media
  • Content Development
  • Understanding the Popular Platforms
  • Traditional Website Advertising
  • Social Media Documentation and Schedules
  • Project Management Software
  • The Community Manager Role
  • Importance of Voice Consistency
  • Organizational Customer Servicen
  • Social Media Triage
  • Online versus Personal Interactions
  • Social Media Analytics
  • Goal Value

Social Media Marketing

  • Introduction
  • Understanding the Value of Social Media Buzz and What It Can Do For Your Business
  • Developing a Winning Social Media Marketing Plan
  • Setup and Manage a Facebook Page That Works
  • Tweet Your Way to Online Prominence
  • Build Your Network with LinkedIn
  • Captivate Your Audience with YouTube
  • Conclusion

Internet Marketing

  • INTRODUCTION: WHAT IS AFFILIATE MARKETING?
  • WHY AFFILIATE MARKETING IS AWESOME
  • FINDING A PROFITABLE NICHE
  • CHOOSING AN AFFILIATE PRODUCT
  • THE ADVANTAGES OF CLICK BANK
  • ANALYZING THE CLICK BANK MARKETPLACE
  • CREATING YOUR HOP LINK
  • CREATING A FREE BLOG
  • PERFORMING EFFECTIVE KEYWORD RESEARCH
  • CREATING AN OPTIMIZED POST
  • POSTING TO YOUR BLOG
  • PROMOTING YOUR BLOG: AN OVERVIEW
  • PROMOTION: ARTICLE MARKETING
  • PROMOTION: SOCIAL BOOKMARKING
  • PROMOTION: BLOG COMMENTING
  • ADDITIONAL PROMOTION TIPS
  • CREATING YOUR OWN WEBSITE

Search Engine Optimization

  • What Is Search Engine Optimization?
  • Search Engines That Use SEO
  • Using SEO In Website Text
  • Using SEO For Google Ads
  • Using SEO For Article Marketing
  • Using SEO In Press Releases
  • Using Longtail Keywords
  • Using Google To Discover The Best Keywords
  • SEO For Video Ads
  • SEO In Photos
  • Blogging With SEO Marketing
  • Using A SEO Company

SEO Techniques

  • Introduction to SEO
  • Improve Engagement to Improve Rankings
  • Make Your Existing Pages Longer
  • Focus on YouTube SEO
  • Improve Site Speed
  • Focus on Topics Instead of Keywords
  • Build Backlinks
  • Reporting and Analytics
  • Technical Optimization
  • Local SEO and Listings
  • Guest posting
  • Effective Seo Tools

Email Marketing

  • Introduction to Email Marketing
  • Using Email Marketing Software
  • Building Email Lists by Quantity
  • Building Email Lists by Quality
  • Crafting an Email
  • Analyzing and Tracking Your Email Marketing Strategy

Email Marketing Secrets

  • Introduction
  • 4 Crucial Things You Need To Do To Build your List
  • Ways To Get Your Opt In Subscribers To Trust You Quickly
  • Tips To Build A List Of Eager Subscribers
  • Easy Ways To Grab Your Reader’s Attention In Your Subject
  • Effective Techniques To Get Your Subscribers Begging For More
  • Can You Really Use Articles To Build Your List?
  • Things To Consider When Publishing A Newsletter
  • The 3 Things To Avoid When Emailing Your List

Digital Marketing Strategies

  • Introduction to Internet Marketing and Reputation Management
  • How to Optimize Your Site for Every Stage of the Buy Cycle
  • Build Impression on Your Site
  • Types of Link Building
  • Importance of Landing Pages
  • Difference Between Internet Marketing and Online Customer Service
  • Concept Of Affiliate Programs
  • About Of Google Analytics
  • Online Press Releases
  • How to Get Traffic from Twitter
  • Importance of Testing E-Mail Messages
  • What is Viral Marketing
  • What is EMail Marketing
  • Difference Between Images and Video
  • How to Internet Marketing on Facebook
  • What is Search Engine Optimization(SEO)?
  • Understanding Search Results
  • How to Attract Customer on Your Product?
  • Time Makes Money
  • How to Test a Landing Page
  • Best Web Writing
  • Ways to Use of Humor in You Internet Marketing
  • Coupon Codes
  • When to Pull the Plug

Facebook Marketing Basics

  • Introduction to Facebook
  • Why You Should Care
  • Setting up a Facebook Page
  • How to Get More Likes for Your Facebook Page
  • Facebook Advertising
  • How Much Does Facebook Advertising Cost?
  • Marketing on Facebook
  • Create a Content Calendar
  • Understanding Edge Rank & the Art of Engagement

Twitter Marketing

  • TWITTER FOR BUSINESS
  • TOP TWITTER TIPS
  • TWITTER IS
  • BUSINESS TERMS
  • WHY USE TWITTER FOR MARKETING
  • TWITTER MARKETING BASICS
  • TWITTER METRICS
  • YOUR BIO
  • WHEN TO TWEET
  • BUILDING YOUR COMMUNITY
  • GENERATING LEADS
  • REAL-TIME TWITTER MARKETING
  • ENGAGEMENT
  • TWETIQUETTE (TWEETING ETIQUETTE)

Instagram Marketing

  • What is Instagram?
  • Instagram for Business
  • Instagram & Community

Google Adwords

  • Benefits of online advertising and AdWords
  • Choosing a campaign type
  • Measure your results

John Academy: A Great Place to Learn for Everyone, Forever

Expert Authors: We select authors with expertise and experience of training professionals. Our authors are industry experts, academics, authors, face-to-face trainers or online trainers; most often they have a combination of these backgrounds

Engaging Content: Our succinct, bite-sized and business-focussed course materials are designed to deliver the most effective training for you. Each course is made up of modules, manageable learning chunks of text, images, videos and tasks.

Assessment and Certification:

Upon completion of the course, you will be required to sit an online multiple-choice test. Your test will be assessed automatically and the results will be given to you immediately. Before sitting your final exam you will have the opportunity to test your proficiency with a mock exam. After you have successfully passed the final exam, you will be able to order an Accredited Certificate of Achievement at an additional cost of £24 for a PDF copy and £39 for an original print copy sent to you by post.

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Legal information

This course is advertised on reed.co.uk by the Course Provider, whose terms and conditions apply. Purchases are made directly from the Course Provider, and as such, content and materials are supplied by the Course Provider directly. Reed is acting as agent and not reseller in relation to this course. Reed's only responsibility is to facilitate your payment for the course. It is your responsibility to review and agree to the Course Provider's terms and conditions and satisfy yourself as to the suitability of the course you intend to purchase. Reed will not have any responsibility for the content of the course and/or associated materials.

FAQs

Study method describes the format in which the course will be delivered. At Reed Courses, courses are delivered in a number of ways, including online courses, where the course content can be accessed online remotely, and classroom courses, where courses are delivered in person at a classroom venue.

CPD stands for Continuing Professional Development. If you work in certain professions or for certain companies, your employer may require you to complete a number of CPD hours or points, per year. You can find a range of CPD courses on Reed Courses, many of which can be completed online.

A regulated qualification is delivered by a learning institution which is regulated by a government body. In England, the government body which regulates courses is Ofqual. Ofqual regulated qualifications sit on the Regulated Qualifications Framework (RQF), which can help students understand how different qualifications in different fields compare to each other. The framework also helps students to understand what qualifications they need to progress towards a higher learning goal, such as a university degree or equivalent higher education award.

An endorsed course is a skills based course which has been checked over and approved by an independent awarding body. Endorsed courses are not regulated so do not result in a qualification - however, the student can usually purchase a certificate showing the awarding body's logo if they wish. Certain awarding bodies - such as Quality Licence Scheme and TQUK - have developed endorsement schemes as a way to help students select the best skills based courses for them.
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