Digital Marketing - classroom

London School of Emerging Technology

• Digital Marketing - download

Technologies Covered

Social media marketing: Social media marketing is one of the most highlighted developments of the last decade. The way we interact with others has changed drastically due to the increasing use of these social platforms. In this course, you will learn how to use these social media platforms for marketing a brand and attracting consumers. We will cover automated tools to run social campaigns and the use of AI and data science-based tools to monitor the behaviour of the targeted consumers.

Email marketing: Email is an effective way to communicate with the target audience. It is a cheaper way of delivering the marketing message. In this course, we will cover various email marketing techniques and tools. You will learn a legal way of list-building and improve the delivery of emails.

SEO (search engine optimization): This is one of the most important digital marketing techniques. We rely heavily on search engines like Google to find the relevant information which influences our purchase decisions. This course will learn various techniques to optimise your website to make it appear in relevant search results.

Conversion Optimization: Small changes in how you present your website or marketing materials can significantly influence the target customers to make a purchase decision.
In this course, you will learn various areas which you can target to optimise your campaign. You will learn how to identify these low-hanging opportunities to increase your revenue. We will focus on small to microelements like changing a field colour, adding a call-to-action button, etc., which will make more significant differences in converting a visitor into a customer.

Lead Enrichment: It’s easier to lose your leads than you think. Hence, it’s essential to reach out the interested visitors once they leave your website. In this course, we will explore various business intelligence tools that can help you understand your leads better and provide them with the critical information they need to make a purchase decision.

Landing Page and Lead Capture: Landing pages are essential to capture leads. In this course, you will learn how to build and optimise landing pages to make your visitors give their contact information. You will also learn about the legal way of capturing, storing and using data by exploring GDPR.

Graphic creation: Graphics are essential to attract consumers’ attractions. In this course, you will learn various forms of graphics like Infographics, Memes, Vector images, etc., which can be used in your digital marketing campaigns. You will also get introduced to some of the easy to make tools to build up these digital assets yourself.

Course Highlights

• Hands-on Sessions

• Project-based Learning

• Live or Offline Capstone Project

• Real world development experience

• Industry Mentors

• Interactive Teaching Methodologies

Evaluation Criteria

• 18 Coding exercises

• 5 Assignments

• 5 Quizzes

• Capstone Project

• Group activities

• Presentations

Learning Objectives

• Planning integrated digital marketing campaigns

• How to measure digital media effectiveness

• Identify areas for improving performance

• Targeting and persona development

• Developing an online value proposition

• Search engine optimisation (SEO)

• Pay per click (PPC) marketing including Google Ads

• Display advertising: formats, targeting and programmatic

• Content Marketing: developing a content calendar

• Partner marketing including affiliate marketing

• Online advertising including ad networks and behavioural targeting

• Email marketing including personalisation and automation

• Website content and copy

• Digital analytics: an introduction to Google Analytics

• Social Media: Facebook, Twitter, Blogging, Instagram, Pinterest, YouTube, LinkedIn

Assessment Criteria

To earn the certificate, students must clear all the assessments, quizzes, and project work. At a minimum, students are required to satisfy the pass criteria of the course. Students who score 75% or more will be awarded Merit Grade, while students with 85% or more will be awarded, Distinction Grade.

Following are the detailed criteria for each level

Pass Grade Criteria

Score a minimum of 50% aggregate and demonstrate the following;

• Proficiency in the technical skills and techniques

• Must have a minimum attendance of 90% in the classes unless proper medical proof is provided

• Submit all the projects and assignments before the last submission date

• Collaborate with peers in group projects

Merit Grade Criteria

Score a minimum of 75% aggregate and demonstrate the following;

• Excellent technical skills and techniques

• Discover and apply strategies to find the perfect solutions

• Select/design and use appropriate methods/techniques

• Present and communicate appropriate findings

Distinction Grade Criteria

Score a minimum 85% aggregate and demonstrate the following;

• Mastery of technical skills and techniques

• Use critical thinking for self-evaluation and justify valid conclusions

• Take the responsibility the manage and organise activities and teams

• Showcase convergent/lateral/creative thinking.

This course is designed for individuals who got a greater interest in building their career in the digital marketing field. This course takes you from the basic concepts of marketing to the advanced creative strategies of building long-lasting brands. Hence, no prior knowledge of marketing is needed.

Reasons to Choose LSET

• Interactive live sessions by industry experts.
• Practical classes with project-based learning with hands-on activities.
• International learning platform to promote collaboration and teamwork.
• Most up-to-date course curriculum based on current industry demand.
• Gain access to various e-learning resources.
• One-to-one attention to ensure maximum participation in the classes.
• Lifetime career guidance to get the students employed in good companies.
• Free lifetime membership to the LSET Alumni Club

Complete Learning Experience

This course provides a hands-on, guided learning experience to help you learn the fundamentals practically.

• We constantly update the curriculum to include the latest releases and features.
• We focus on teaching the industry's best practices and standards.
• We let you explore the topics through guided hands-on sessions.
• We provide industry professional mentor support to every student.
• We give you an opportunity to work on real world examples.
• Work with hands-on projects and assignments.
• We help you build a technical portfolio that you can present to prospective employers.

What Will Be Your Responsibilities?

• Work creatively in a problem-solving environment.
• Ask questions and participate in class discussions.
• Work on assignments and quizzes promptly.
• Read additional resources on the course topics and ask questions in class.
• Actively participate in team projects and presentations.
• Work with the career development department to prepare for interviews
• Respond promptly to the instructors, student service officers, career development officers, etc.
• And most importantly, have fun while learning at LSET.

Benefits of LSET Certificate

Earning the LSET Certificate means you have demonstrated hard-working capabilities and learnt the latest technologies by completing hands-on exercises and real-world projects.

Following are some of the traits employers can trust you have built up through your course;

• You know how to work in a team environment and communicate well.
• You know the tools which are necessary for your desired job.
• You know how to use the latest technologies to develop technologically advanced solutions.
• You have developed problem-solving skills to navigate complex problem scenarios and find the right solutions.
• You are now ready to take on the challenge and help your prospective employer to build the desired solutions.

• You don't need any previous knowledge to start this course. All you need is a computer that can run modern web browsers, an internet connection, and a willingness to learn.

• Basic Understanding of English

• Basic Proficiency with Computers

• Ability to work in Group

Content Manager & Content Strategist

Email Marketing Specialist

SEO & SEM Specialists

Display advertising executive

Social media specialist

Digital marketing manager

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