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Digital Marketing and Advertising
Accredited by CPD & IAP | **3 FREE Courses** | FREE PDF Certificate Included | Unlimited Access for 365 Days
1 Training
Summary
Overview
Digital Marketing and Advertising
***Complimentary Course Bundle - 3 Courses Absolutely FREE***
- Course 01 : Marketing Communications - Level 3
- Course 02 : Human Resources and Effective Marketing - Level 3
- Course 03 : Diploma in Sales and Marketing Management
Do you have creative talent? Would you like to work in a growing industry? Perhaps you want a change of career?
Digital Marketing is a huge industry today. Working as a Digital Marketing Executive means a lot of room for progression and a good salary. Your main duties will include things like: designing marketing campaigns, using search engine optimisation, creating content or developing market research surveys. This course covers the subject in depth, so that upon successful completion you will be fully prepared for work.
Our learning material is available to students 24/7 anywhere in the world, so it’s extremely convenient. These intensive online courses are open to everyone, as long as you have an interest in the topic! We provide world-class learning led by IAP, so you can be assured that the material is high quality, accurate and up-to-date.
- FREE PDF Certificate (No additional cost for E-certificates)
- CPD & iAP Accredited
- Unlimited Access for 365 Days
Why should I choose 1Training?
- The price shown on Reed is for the whole course, including the final exam and free e-certificate.
- Accredited qualification
- Excellent quality video tutorials
- Get one year's access to the course
- Get support by phone, live chat, and email
- Join our friendly online learning platform
- Our Course is fully compatible with PC’s, Mac’s, Laptop, Tablet and Smartphone devices. So, you can access your course on Wi-Fi, 3G or 4G.
GET STARTED TODAY!!
CPD
Course media
Description
Learn for less with 1Training discount courses online! You’ll love 1Training’s excellent quality, competitive prices, and first class learner support. With this excellent discount courses you can expect professional qualification, which will enable you to enhance your CV in no time, and for less!
COURSE CURRICULUM
Introduction
- Introduction
- Exercise Files: Digital Marketing
Module 01 : Digital Marketing Strategy
- The importance of defining three strategies
- Building a business strategy
- Building a brand strategy
- Building a marketing strategy
Module 02 : Exploring Digital Marketing
- Definitions and terminology
- Components of digital marketing
- The digital marketing landscape
Module 03 : Starting With the Website
- Choosing a domain name
- Selecting a designer or developer
- Building a site yourself
- Making your website convert
- Creating engaging web copy
- Choosing responsive design
- Installing Google Tag Manager
Module 04 : Foundations of Analytics
- Introduction to measuring data
- How online analytics work
- Using goal and event tracking
- Looking at a conversion funnel
- Defining your key performance indicators (KPIs)
- A look at attribution models
Module 05 : Search Engine Optimization
- How SEO works
- Essential optimization techniques
- Conducting keyword research
- Crafting a content strategy
- Leveraging local SEO
- Choosing to hire a professional
Module 06 : Search and Display Marketing
- Introduction to search and display
- Launch text search ads
- Launch display search ads
- Deciding to use remarketing
- Succeeding at search and display marketing
Module 07 : Social Media Marketing
- Building a social media marketing plan
- Who`s using social media?
Module 08 : Facebook
- Build my Facebook page
- Building Your Audience
- Facebook Post and Integrating with Audience
- Promoting the Business on Facebook
- Advance features and managing page
Module 09 : Twitter
- Introduction to Twitter
- Connecting & Twitting
- Advertising on Twitter
Module 10 : YouTube
- Introduction to YouTube
- Marketing on YouTube
- Working with YouTube Channel
- Advertising on YouTube
Module 11 : LinkedIn
- Introduction to LinkedIn
- Finding and Engaging with your Audience
- Create and Marketing with Your Company LinkedIn Page
- Recruitment with LinkedIn
Module 12 : Pinterest
- Create a Pinterest Business Account
- Improving Pinterest Presense
- Analyse the Performance of Pinterest
Module 13 : Video Marketing
- The impact of video marketing
- Getting started with video marketing
- Creating compelling content
- Promoting videos on YouTube
- Meaningful video marketing metrics
Module 14 : Email Marketing
- Understanding email marketing
- Creating an email marketing plan
- Tools to launch successful campaigns
- Measuring the success of email
Module 15 : Content Marketing
- What is content marketing?
- Creating a content planning model
- Setting up a blog
Module 16 : Mobile Marketing
- The mobile marketing landscape
- Mobile applications
Module 17 : Expanding your Digital Marketing Skills
- Running A/B marketing tests
- A look into affiliate marketing
Course Duration:
Learners will have 365 days access to their chosen course. The course is self-paced so you decide how fast or slow the training goes. If you need to extend your course access duration, it can be done at any time by extending your subscription.
How will I be assessed?
- At the end of the course learners will take an online multiple choice question assessment test. This online multiple choice question test is marked automatically so you will receive an instant grade and know whether you have passed the course.
- Those who successfully pass this course will be awarded a free e-certificate, and only need to pay £19 for your printed certificate.
What Certification am I going to receive?
If you pass the exam successfully then you will be awarded a Digital Marketing and Advertising Certificate.
Who is this course for?
- Job hunters & School leavers
- College or University student & graduates
- Anyone hoping to work in the Digital Marketing or Advertising industry
- Those who need to develop skills in the Digital Marketing or Advertising industry
Requirements
- This course requires no formal prerequisites and this certification is open to everyone
Career path
This training course will lead you to different of career opportunities and few of them are:
- Digital Marketing Executive
- Social Media Executive
- Marketing Researcher
- Email Marketer
- Market Research Assistant
- Digital Brand Manager
Questions and answers
Is there a time limit when to finish the course? The duration of the course is 12 hours, therefore after 12 hours will the course expire?
Answer:Dear Cady, Thank you for your query. Digital Marketing and Advertising course provide 365 days of unlimited course access to complete the qualification. The course materials will cover 12 guided learning hours. Regards, Student Support Team.
This was helpful.Is the whole course learning the basics of creating a marketing design/ project or do you have to psychically make a website during the course? Thanks
Answer:Dear Charlie Thank you very much for your query. The course curriculum displays what topics you are going to learn. Regards, Student Support Team.
This was helpful.Hello, If i was to complete this course what qualification and level would I recieve ? Eg (diploma,certificate).
Answer:Dear Elle, Thanks for your query, Those who successfully pass this course will be awarded an Digital Marketing and Advertising Certificate. Anyone eligible for certification will receive a FREE e-certificate with NO additional cost. Regards, Student Support Team.
This was helpful.
Reviews
Legal information
This course is advertised on reed.co.uk by the Course Provider, whose terms and conditions apply. Purchases are made directly from the Course Provider, and as such, content and materials are supplied by the Course Provider directly. Reed is acting as agent and not reseller in relation to this course. Reed's only responsibility is to facilitate your payment for the course. It is your responsibility to review and agree to the Course Provider's terms and conditions and satisfy yourself as to the suitability of the course you intend to purchase. Reed will not have any responsibility for the content of the course and/or associated materials.
FAQs
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