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Digital Marketing and Advertising

Accredited by CPD & IAP | **3 FREE Courses** | FREE PDF Certificate Included | Unlimited Access for 365 Days

1 Training

Summary

Price
£14 inc VAT
Study method
Online
Duration
12 hours · Self-paced
Access to content
365 days
Qualification
No formal qualification
CPD
12 CPD hours / points
CPD What's this?
Additional info
  • Exam(s) / assessment(s) is included in price
  • TOTUM card available but not included in price What's this?

Overview

Digital Marketing and Advertising

***Complimentary Course Bundle - 3 Courses Absolutely FREE***

  • Course 01 : Marketing Communications - Level 3
  • Course 02 : Human Resources and Effective Marketing - Level 3
  • Course 03 : Diploma in Sales and Marketing Management

Do you have creative talent? Would you like to work in a growing industry? Perhaps you want a change of career?

Digital Marketing is a huge industry today. Working as a Digital Marketing Executive means a lot of room for progression and a good salary. Your main duties will include things like: designing marketing campaigns, using search engine optimisation, creating content or developing market research surveys. This course covers the subject in depth, so that upon successful completion you will be fully prepared for work.

Our learning material is available to students 24/7 anywhere in the world, so it’s extremely convenient. These intensive online courses are open to everyone, as long as you have an interest in the topic! We provide world-class learning led by IAP, so you can be assured that the material is high quality, accurate and up-to-date.

  • FREE PDF Certificate (No additional cost for E-certificates)
  • CPD & iAP Accredited
  • Unlimited Access for 365 Days

Why should I choose 1Training?

  • The price shown on Reed is for the whole course, including the final exam and free e-certificate.
  • Accredited qualification
  • Excellent quality video tutorials
  • Get one year's access to the course
  • Get support by phone, live chat, and email
  • Join our friendly online learning platform
  • Our Course is fully compatible with PC’s, Mac’s, Laptop, Tablet and Smartphone devices. So, you can access your course on Wi-Fi, 3G or 4G.

GET STARTED TODAY!!

CPD

12 CPD hours / points
Accredited by The CPD Certification Service

Course media

Description

Learn for less with 1Training discount courses online! You’ll love 1Training’s excellent quality, competitive prices, and first class learner support. With this excellent discount courses you can expect professional qualification, which will enable you to enhance your CV in no time, and for less!

COURSE CURRICULUM

Introduction

  • Introduction
  • Exercise Files: Digital Marketing

Module 01 : Digital Marketing Strategy

  • The importance of defining three strategies
  • Building a business strategy
  • Building a brand strategy
  • Building a marketing strategy

Module 02 : Exploring Digital Marketing

  • Definitions and terminology
  • Components of digital marketing
  • The digital marketing landscape

Module 03 : Starting With the Website

  • Choosing a domain name
  • Selecting a designer or developer
  • Building a site yourself
  • Making your website convert
  • Creating engaging web copy
  • Choosing responsive design
  • Installing Google Tag Manager

Module 04 : Foundations of Analytics

  • Introduction to measuring data
  • How online analytics work
  • Using goal and event tracking
  • Looking at a conversion funnel
  • Defining your key performance indicators (KPIs)
  • A look at attribution models

Module 05 : Search Engine Optimization

  • How SEO works
  • Essential optimization techniques
  • Conducting keyword research
  • Crafting a content strategy
  • Leveraging local SEO
  • Choosing to hire a professional

Module 06 : Search and Display Marketing

  • Introduction to search and display
  • Launch text search ads
  • Launch display search ads
  • Deciding to use remarketing
  • Succeeding at search and display marketing

Module 07 : Social Media Marketing

  • Building a social media marketing plan
  • Who`s using social media?

Module 08 : Facebook

  • Build my Facebook page
  • Building Your Audience
  • Facebook Post and Integrating with Audience
  • Promoting the Business on Facebook
  • Advance features and managing page

Module 09 : Twitter

  • Introduction to Twitter
  • Connecting & Twitting
  • Advertising on Twitter

Module 10 : YouTube

  • Introduction to YouTube
  • Marketing on YouTube
  • Working with YouTube Channel
  • Advertising on YouTube

Module 11 : LinkedIn

  • Introduction to LinkedIn
  • Finding and Engaging with your Audience
  • Create and Marketing with Your Company LinkedIn Page
  • Recruitment with LinkedIn

Module 12 : Pinterest

  • Create a Pinterest Business Account
  • Improving Pinterest Presense
  • Analyse the Performance of Pinterest

Module 13 : Video Marketing

  • The impact of video marketing
  • Getting started with video marketing
  • Creating compelling content
  • Promoting videos on YouTube
  • Meaningful video marketing metrics

Module 14 : Email Marketing

  • Understanding email marketing
  • Creating an email marketing plan
  • Tools to launch successful campaigns
  • Measuring the success of email

Module 15 : Content Marketing

  • What is content marketing?
  • Creating a content planning model
  • Setting up a blog

Module 16 : Mobile Marketing

  • The mobile marketing landscape
  • Mobile applications

Module 17 : Expanding your Digital Marketing Skills

  • Running A/B marketing tests
  • A look into affiliate marketing

Course Duration:

Learners will have 365 days access to their chosen course. The course is self-paced so you decide how fast or slow the training goes. If you need to extend your course access duration, it can be done at any time by extending your subscription.

How will I be assessed?

  • At the end of the course learners will take an online multiple choice question assessment test. This online multiple choice question test is marked automatically so you will receive an instant grade and know whether you have passed the course.
  • Those who successfully pass this course will be awarded a free e-certificate, and only need to pay £19 for your printed certificate.

What Certification am I going to receive?

If you pass the exam successfully then you will be awarded a Digital Marketing and Advertising Certificate.

Who is this course for?

  • Job hunters & School leavers
  • College or University student & graduates
  • Anyone hoping to work in the Digital Marketing or Advertising industry
  • Those who need to develop skills in the Digital Marketing or Advertising industry

Requirements

  • This course requires no formal prerequisites and this certification is open to everyone

Career path

This training course will lead you to different of career opportunities and few of them are:

  • Digital Marketing Executive
  • Social Media Executive
  • Marketing Researcher
  • Email Marketer
  • Market Research Assistant
  • Digital Brand Manager

Questions and answers

No questions or answers found containing ''.

cady asked:

Is there a time limit when to finish the course? The duration of the course is 12 hours, therefore after 12 hours will the course expire?

Answer:

Dear Cady, Thank you for your query. Digital Marketing and Advertising course provide 365 days of unlimited course access to complete the qualification. The course materials will cover 12 guided learning hours. Regards, Student Support Team.

This was helpful. Thank you for your feedback.
Charlie asked:

Is the whole course learning the basics of creating a marketing design/ project or do you have to psychically make a website during the course? Thanks

Answer:

Dear Charlie Thank you very much for your query. The course curriculum displays what topics you are going to learn. Regards, Student Support Team.

This was helpful. Thank you for your feedback.
Elle asked:

Hello, If i was to complete this course what qualification and level would I recieve ? Eg (diploma,certificate).

Answer:

Dear Elle, Thanks for your query, Those who successfully pass this course will be awarded an Digital Marketing and Advertising Certificate. Anyone eligible for certification will receive a FREE e-certificate with NO additional cost. Regards, Student Support Team.

This was helpful. Thank you for your feedback.
Akio asked:

What Is the minimum age requirement?

Answer:

Dear Akio, Thank you very much for your query. There is no specific age requirement to enroll to this course all you need is a computer or tab with an internet connection and it’s better to have a notepad and a pen with you. Regards, Student Support Team.

This was helpful. Thank you for your feedback.
Lesedi Violet asked:

will i recieve a formal qualification after finishing the course?

Answer:

Dear Lesedi, Thank you for your Query. Those who successfully pass this course will be awarded an Digital Marketing and Advertising Certificate. Anyone eligible for certification will receive a FREE e-certificate with NO additional cost. Regards, Student Support Team

This was helpful. Thank you for your feedback.
Ruchi asked:

I would like to enroll my self for Digital Marketing Course. Please send me the details to enroll myself with course fees and payment mode

Answer:

Dear Ruchi Thank you very much for your query. The coirse fee is £10. You can pay online by clicking the Add to basket button displayed. Hurry up to grab the discount as it ends soon. Regards, Student Support Team.

This was helpful. Thank you for your feedback.
shivam asked:

plz tell me duration of this course and,you provide certificated or not how i can get ur video after the payment

Answer:

Dear Shivam Thank you for your query. The duration is 12 Hours. & learners will have 365 days access. The course is self-paced so you decide how fast or slow the training goes. If you need to extend your course access duration, it can be done at any time by extending your subscription. Those who successfully pass this course will be awarded an Digital Marketing and Advertising Certificate. You will recieve the link via an email once enrolled. Regards, Student Support Team.

This was helpful. Thank you for your feedback.
Jordan asked:

So this course should take 12 hours to complete in full? Thanks

Answer:

Dear Jordan Thank you very much for your query. Yes , However learners will have 365 days access to their chosen course. The course is self-paced so you decide how fast or slow the training goes. If you need to extend your course access duration, it can be done at any time by extending your subscription. Hurry up to grab the discount as it ends soon. Regards, Student Support Team.

This was helpful. Thank you for your feedback.
Luong asked:

if I fail the exam, how many times can i retake with the subscription you mentioned in earlier comments? and how much does it cost?

Answer:

Dear Luong Thank you very much for your query. There is very less chance for you to get failed as all the studymaterials are well structured and you ill be getting the tutor support so it is highly unlikely to get failed. Also the mock exam will be train you to get the highest scores at the exam. Regards, Student Support Team.

This was helpful. Thank you for your feedback.
NANCY asked:

IS 12 hours enough to cover these many topics?

Answer:

Dear Nancy Thank you for your query. Once you enroll you will have 365 days access (24/7) to the course. Since the course is self-paced you can decide how fast or slow the training goes. If you need to extend your course access duration, it can be done at any time by extending your subscription. The offer ends today, so hurry up and get the discount as this course contains Excellent quality video tutorials & you can get support by phone, live chat, and email. Regards, Student Support Team.

This was helpful. Thank you for your feedback.
Lorna Slyfield asked:

Is this a beginner course?

Answer:

Dear Lorna, Thank you for your query. Our Digital Marketing and Advertising offer you the opportunity to study 24/7 wherever you are in the world. These intensive on line courses are opened to anyone with an interest in the topic and give you access to world-class learning led by 1Training International. Regards, Student Support Team

This was helpful. Thank you for your feedback.
Alveena asked:

What's the last date of this course to buy and which qualification is needed for this course ?

Answer:

Dear Alveena, Thank you for your query. You can Purchase this course on any given time. Learners will have 365 days access to their chosen course. The course is self-paced so you decide how fast or slow the training goes. If you need to extend your course access duration, it can be done at any time by extending your subscription. There is no requirement qualification needed to take this course. Regards, Student support team

This was helpful. Thank you for your feedback.
Empress asked:

Will I have to pay extra money to complete course after 12 hours? If so how much? Ref Module 3, do I have to build my own website?

Answer:

Dear Empress, Thank you for your query. Once you complete this course you will receive free E-certificate (No additional cost for E-certificates) No Hidden Fees. For more information regarding Module 3 please contact the Customer service number to assist you further. Regards, Student support team

This was helpful. Thank you for your feedback.
Enxhi asked:

When you finish this course,where can you work,I mean does this diploma help you to work in uk?

Answer:

Dear Enxhi, Thank you for your Query. Those who successfully pass this course will be awarded an Digital Marketing and Advertising Certificate. Anyone eligible for certification will receive a FREE e-certificate with NO additional cost. Yes this will give you a chance to work in the U.K. Regards, Students Support Team

This was helpful. Thank you for your feedback.
Wai Kei asked:

I received an email from your company today which links to info page for the course. How do I access the online material?

Answer:

Dear learner, Thank you very much for your query. I hope you received the correct email, please check if you have the Login details attached to the email below. Login to the portal using that login details to access the course materials. Meanwhile, I will inform the my team to assist you with this. Please contact our Customer helpdesk for more information. Regards, Student Support Team.

This was helpful. Thank you for your feedback.
BristolGirl12 asked:

I was just wondering if this course is something recognised in the UK and can be put on our CV's to improve our CV's or if its American based?

Answer:

Dear Learner, Thank you very much for your query. Kindly note that this qualification is globally recognized and not limited to a particular country or a region. So, this will definitely add more value to your resume for sure. Hurry up to grab the discount as it ends soon. Regards, Student Support Team.

This was helpful. Thank you for your feedback.
C asked:

In case I don't pass the exam at first attempt, can I take it again? How much would it cost? Thanks

Answer:

Hi, Thank you very much for your query. You will have 03 mock exams prior to the final exam and if in any case you fail in the final exam you need to pay £10 for the re-take. Hurry up to grab the discount as it ends soon. Regards, Student Support Team.

This was helpful. Thank you for your feedback.
Dam asked:

What is the average time people take to do this course? Can it be completed in 12 hours?

Answer:

Dear Dam, Thank you very much for your query. The total Time duration you will spend to complete this course is 12 Hours. However you'll have access to the course for 365 days where you can complete it as per your convenience. Regards, Student Support Team.

This was helpful. Thank you for your feedback.
Sean L. asked:

I'm looking to take this course, but would like to clarify whether it has a confirmed level classification on the CPD framework.

Answer:

Dear Sean, Thank you very much for your query. This course is accredited by CPD & IAP. Our CPD courses are classified according to the CPD framework and this course holds 12 CPD Points. Regards, Student Support Team.

This was helpful. Thank you for your feedback.
Candyce asked:

I have issues with hearing do you have the content just in video or pdf as well?

Answer:

Dear Candyce, Thank you for your query. We do have the materials in PDF as well. Hurry up to grab the discount as it ends soon. Regards, Student Support Team.

This was helpful. Thank you for your feedback.
Chelsea asked:

Does this course give you a legit qualification to use towards starting a new career in marketing?

Answer:

Dear Chelsea Thank you very much for your query. This training course will lead you to different of career opportunities and few of them are: Marketing Executives Advertising and Sales Executive Marketing Managers Business Development Managers Digital marketing manager Advertising manager Communications manager Brand manager Market researchers Marketing consultants Hurry up to grab the discount as it ends soon. Regards, Student Support Team.

This was helpful. Thank you for your feedback.
Ellie asked:

In the course curriculum you have said we'll be learning how to build a website, will we be theoretically learning how or will we actually build one?

Answer:

Dear Ellie Thank you very much for your query. This course contains well organized video materials.This course will equip you with the skills to plan and implement a successful social media marketing strategy. And having this course, you’ll learn how to use Facebook to create a business page. Hurry up to grab the discount as it ends soon. Regards, Student Support Team.

This was helpful. Thank you for your feedback.
K asked:

Can this qualification alone get you an entry into a marketing role? Or would I need to take another course/further study after to land a job?

Answer:

Dear Sir/Ma'am Thank you very much for your query. This training course will lead you to different of career opportunities and few of them are: Marketing Executives Advertising and Sales Executive Marketing Managers Business Development Managers Digital marketing manager Advertising manager Communications manager Brand manager Market researchers Marketing consultants Hurry up to grab the discount as it ends soon. Regards, Student Support Team.

This was helpful. Thank you for your feedback.
David Young asked:

What jobs can I get with this qualification

Answer:

Dear David Young Thank you very much for your query. This training course will lead you to different of career opportunities and few of them are: Marketing Executives Advertising and Sales Executive Marketing Managers Business Development Managers Digital marketing manager Advertising manager Communications manager Brand manager Market researchers Marketing consultants Regards, Student Support Team.

This was helpful. Thank you for your feedback.
Rachel asked:

Can you get access to the whole course straight away or is it given in stages?

Answer:

Dear Rachel Thank you very much for your query. You will be receiving the links and login details to start the course once you pay and enroll and will allowed to finish in the module order. Regards, Student Support Team.

This was helpful. Thank you for your feedback.
Emilia asked:

What happens if you fail the exam at the end of the lesson. Are you able to retake or would you have to pay for the course again?

Answer:

Dear Emilia Thank you very much for your query. There is a very less chance for you to get failed however you can re take the exam with a small subscription. Regards, Student Support Team.

This was helpful. Thank you for your feedback.
Sara asked:

If you don’t pass what will happen? Will you have to start again or have another chance to retake it

Answer:

Dear Sara Thank you very much for your query. You can retake the exam with a subscription how ever there's less chance to get failed and students get failed very rarely as all the study materials are well structured and in detail. Regards, Student Support Team.

This was helpful. Thank you for your feedback.
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Reviews

4.1
Course rating
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Service
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Content
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Value

Legal information

This course is advertised on reed.co.uk by the Course Provider, whose terms and conditions apply. Purchases are made directly from the Course Provider, and as such, content and materials are supplied by the Course Provider directly. Reed is acting as agent and not reseller in relation to this course. Reed's only responsibility is to facilitate your payment for the course. It is your responsibility to review and agree to the Course Provider's terms and conditions and satisfy yourself as to the suitability of the course you intend to purchase. Reed will not have any responsibility for the content of the course and/or associated materials.

FAQs

Study method describes the format in which the course will be delivered. At Reed Courses, courses are delivered in a number of ways, including online courses, where the course content can be accessed online remotely, and classroom courses, where courses are delivered in person at a classroom venue.

CPD stands for Continuing Professional Development. If you work in certain professions or for certain companies, your employer may require you to complete a number of CPD hours or points, per year. You can find a range of CPD courses on Reed Courses, many of which can be completed online.

A regulated qualification is delivered by a learning institution which is regulated by a government body. In England, the government body which regulates courses is Ofqual. Ofqual regulated qualifications sit on the Regulated Qualifications Framework (RQF), which can help students understand how different qualifications in different fields compare to each other. The framework also helps students to understand what qualifications they need to progress towards a higher learning goal, such as a university degree or equivalent higher education award.

An endorsed course is a skills based course which has been checked over and approved by an independent awarding body. Endorsed courses are not regulated so do not result in a qualification - however, the student can usually purchase a certificate showing the awarding body's logo if they wish. Certain awarding bodies - such as Quality Licence Scheme and TQUK - have developed endorsement schemes as a way to help students select the best skills based courses for them.
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