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Digital Marketing Advanced Diploma Level 5

Certified Digital Marketing Diploma Endorsed by ABC Awards I Exam Included I MCQ based assessment I Tutor Support

Course Gate

Summary

Price
£300 inc VAT
Or £50.00/mo. for 6 months...
Study method
Online
Duration
320 hours · Self-paced
Access to content
12 months
Qualification
No formal qualification
Achievement
Endorsed by The Quality Licence Scheme
Additional info
  • Exam(s) / assessment(s) is included in price
  • Tutor is available to students

Overview

Become a qualified digital marketing executive and learn how to write engaging sales copy, unleash the power of SEO, grow your audience online, master social media and much more, with the Digital Marketing Advanced Diploma Level 5 course. This in-depth training program is endorsed by ABC Awards – a regulated organisation that ensures professional, reputable certification for further education.

In this advanced masterclass, you will master the art of copywriting, learn how to promote your service or product on social media and monitor audience engagement with advanced analytical tools. You will also explore the different types of marketing, from email marketing to YoutTube video marketing.

We will train you step-by-step on how to create ads on Facebook, make promotional videos, use keywords effectively in your content using fundamental SEO techniques, and much more. Enrol online today and kickstart an exciting career in this diverse and evolving industry.

Learning Objectives:

  • Kickstart your career with a recognised qualification in Digital Marketing
  • Master essential blogging, copywriting and SEO skills
  • Gain a solid understanding of social media marketing, tools and platforms
  • Learn how to create effective promotional videos on YouTube
  • Understand how Google AdWords is used to drive traffic to a website
  • Develop your knowledge of brand-building and website structure
  • Utilise email marketing tools for promotional campaigns and offers
  • Follow our step-by-step guide on how to use Google Analytics

Achievement

Course media

Description

Course Outline

Module 01: Introduction Digital Marketing & Target Audience

Introduction

  • Digital Marketing
  • DMM Intro
  • Digital Marketing Strategy in 10 Minutes

Define Your Business & Target Audience

  • Define your Purpose
  • Case Studies
  • Positioning Your Brand
  • Case studies – Positioning
  • Unique Selling Proposition
  • Personality
  • Case Study – Personality
  • Find Your Audience
  • Validate Your Business

Module 02: Brand Identity, Websites & Email Marketing

Brand Identity

  • Intro Brand Identity
  • Case Study – 3 Company Styles
  • Free Branding Tools
  • Learn Canva in 10 Minutes
  • Learn Photoshop in 30 Minutes

Websites

  • Intro to Websites
  • Choose a Domain Name
  • Intro to WordPress Lessons

Email Marketing

  • Easy Email Marketing Funnel
  • Email Marketing Tools
  • Lead Magnets
  • Where to Put Opt-In Forms
  • Segmenting and Tagging Your Subscribers
  • And much more...

Module 03: Copywriting, Blogging & SEO

Copywriting, Blogging & SEO

  • Copywriting Basics
  • A.I.D.A
  • Case Study of a Sales Page
  • 10 Commandments of Copywriting
  • And much more...

Module 04: YouTube & Video Marketing

YouTube

  • Intro to YouTube
  • Case Study – YouTube Sales Funnel
  • YouTube SEO – Watch Time vs. Views
  • Keyword Research for YouTube Videos
  • Start Your New Channel
  • Channel Art and Icon
  • Channel Description
  • Customise Your Channel Design
  • Add a Channel Trailer
  • YouTube Channel Settings and Verification
  • Upload Defaults, Featured Content, and Channel Branding
  • And much more...

Video Marketing

  • Intro to Video
  • Video Equipment for Beginners
  • Tools to Make Your Videos More Pro
  • Structure a Video that Sells
  • Intro to Video Production Bootcamp
  • Intro to FB Groups
  • Create Your Group – Walk Through
  • Tips for a More Engaged Facebook Group
  • Scheduling Posts, Live Video, and More

Module 05: Social Media Marketing (Facebook Groups & Pages)

Facebook Groups (Social Media Marketing)

  • Why Facebook Pages are Important for Your Business
  • Creating a Stunning Facebook page for Your business
  • Adding Essential Information to Your Facebook Page
  • Selecting Your Profile Image
  • Creating Professional Facebook Cover Image for Your Pages
  • Creating a Captivating Facebook Page Description Using the Ads.
  • Getting Your Facebook Page Username
  • Facebook Page Apps to Increase Fans Engagement
  • Top 9 Ways to Monetise your Facebook Page
  • And much moree

Facebook Pages (Social Media Marketing)

  • Introduction to Facebook Ads
  • Introduction to the Facebook Ads Manager
  • Setting Up Your Facebook Payment Account
  • Defining Your Facebook Target Audience
  • Level 1 – Creating the Ad
  • Level 1 – Boosting your Post
  • Level 2 – Creating Your Ad in the Ads Manager
  • And much more...

Module 06: Social Media Marketing (Facebook Ads & Local Business)

Facebook Ads (Social Media Marketing)

  • What is Facebook Retargeting and Why is Important for You
  • Creating a Facebook Pixel
  • Installing the Pixel in WordPress
  • Installing the Pixel in a Non-WordPress Website
  • Testing If the Pixel is Working
  • And much more...

Facebook For Local Business (Social Media Marketing)

  • How Facebook Ads can Help You have a Local Business
  • This is the Plan for Your Local Business
  • Reaching People around Your Business
  • Creating Your Local Business Ad
  • Assignment Local Business

Module 07: Google Adwords

Google Adwords

  • Google Adwords for Your Business
  • How Adwords Works
  • Setting up Your Adwords Account
  • Example of Ads that We are Creating
  • Exploring the Adwords Interface
  • Discovering the Best Keywords
  • And much more..

Module 08: Social Media Marketing (Twitter & Instagram)

Twitter (Social Media Marketing)

  • Why Twitter and How It Can Help Your Business Growth
  • Choosing the Best Username or Twitter Handle
  • 4 Tips to Choose Your twitter handle
  • Creating a Twitter account
  • Creating an Outstanding Twitter Profile Page
  • Adding Your Profile and Header Photo
  • Writing an Optimised Bio
  • Pin the Most Important Tweet for Your Bio
  • And much more...

Instagram (Social Media Marketing)

  • Instagram for Business – What’s Our Strategy
  • Create an Instagram for Business Profile
  • Building a Killer Instagram Profile
  • 2 Building a Killer Instagram Profile
  • 3 Building a Killer Instagram Profile
  • 4 Building a Killer Instagram Profile
  • Accessing the Ads Manager
  • Creating your First Instagram Ad
  • Creating Your Instagram Ad Inside the App
  • Important Tips to have a Successful Ad on Instagram As Inside the App
  • Mistake 1
  • Mistake 2
  • Mistake 3
  • Mistake 4
  • Mistake 5
  • Mistake 6
  • Tools to Create Instagram Photos
  • Creating Viral Instagram Photos

Module 09: Social Media Marketing (Pinterest, LinkedIn & Periscope)

Pinterest (Social Media Marketing)

  • Why Pinterest and How It Can Help Your Business Grow
  • Opening a Pinterest Business Account
  • Linking Pinterest with Your Website and Getting a Verified Account
  • Linking Pinterest with Other Social Media Platforms
  • Optimising Your Pinterest Profile
  • Creating Boards
  • Using Secret Boards
  • And much more...

LinkedIn (Social Media Marketing)

  • Welcome to LinkedIn Marketing
  • Setting Up to LinkedIn Account
  • Adding Experience, Skills, Accomplishment to Your LinkedIn
  • Adding a Professional Background Photo
  • Adding Media to Your LinkedIn URL
  • Changing Your LinkedIn URL
  • Adding your Website to LinkedIn
  • Creating Shareable Content on LinkedIn
  • And much more...

Periscope (Social Media Marketing)

  • What is Periscope
  • Optional Equipment that will Make Your Scopes Looks Profession
  • Assignment Periscope 20 hours agoMore

Module 10: Social Media Live Streaming

Social Media Live Streaming

  • Basic Equipment for Social Media Streaming
  • Planning an Irresistible Live Streaming Session
  • Facebook Live Basics
  • Facebook Live Session from your Smartphone
  • Sharing Our Facebook Live Sessions
  • 3 ways to Reuse your Facebook Live Sessions
  • YouTube Live Basics
  • Running a YouTube Live from Your Smartphone
  • And much more...

Module 11: Podcasting, Quora & Google Analytics

Podcasting

  • Podcasting Intro
  • Podcasting Tools
  • Hosting Your Podcast with Libsyn
  • Submitting Podcast to iTunes
  • Validate Your Podcast Work

Quora

  • Quora Basics
  • Finding, Answering and Optimising Your Quora Answers

Google Analytics

  • Setting Up Google Analytics
  • Navigating the Google Analytics Dashboard
  • Know Your Audience with Analytics
  • User Acquisition and Behaviour Flow
  • See Where Visitors Click with Page Analytics
  • User Behaviour and Site Speed
  • Setting Up Goals

Module 12: Google Plus (Social Media Marketing)

Google Plus (Social Media Marketing)

  • Welcome to Google plus
  • What’s the Difference between Google Pages and Profile
  • Adding Your Profile and Cover Image
  • Adding Your Contact Info
  • Adding Links to Your Website and Social Media
  • Adding Your Story
  • Previewing the Page

Conclusion

  • Conclusion

Requirement/Certification

Endorsed Certificate of Achievement

At the successful completion of the course, the learners can order an endorsed certificate by paying the accreditation fee of £108. There is an additional £10 postal charge for international students.

Certificate of Completion from Course Gate

At the successful completion of the course, the learners may order the Certificate of Completion from Course Gate (soft copy) by paying only £2. For the Printed hard copy of the certificate, the learners have to pay £9. There is an additional £10 delivery charge for international students.

Who is this course for?

This Digital Marketing Advanced Diploma Level 5 is suited to those who already have prior experience or adequate knowledge of this field and want to reach the next level in their career. If you wish to boost sales as a business owner or improve your proficiency in the workplace, this course offers practical and in-depth training in all areas of digital marketing. There are no entry requirements for this course; however, this class will be particularly beneficial for those who have a solid understanding of how online marketing works.

Requirements

  • This course is available to all learners, of all academic backgrounds.
  • Learners should be aged 16 or over to undertake the qualification.
  • Good understanding of English language, numeracy and ICT are required to attend this course.

Career path

An endorsed certificate of achievement in digital marketing will allow you to explore opportunities in the following roles:

  • Digital Marketing Executive
  • Digital Marketing Analyst
  • Search Marketing Manager
  • Head of Digital Marketing
  • SEO Marketing Specialist
  • PPC & Paid Social Executive
  • Social Media Executive

Questions and answers

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Legal information

This course is advertised on reed.co.uk by the Course Provider, whose terms and conditions apply. Purchases are made directly from the Course Provider, and as such, content and materials are supplied by the Course Provider directly. Reed is acting as agent and not reseller in relation to this course. Reed's only responsibility is to facilitate your payment for the course. It is your responsibility to review and agree to the Course Provider's terms and conditions and satisfy yourself as to the suitability of the course you intend to purchase. Reed will not have any responsibility for the content of the course and/or associated materials.

FAQs

Study method describes the format in which the course will be delivered. At Reed Courses, courses are delivered in a number of ways, including online courses, where the course content can be accessed online remotely, and classroom courses, where courses are delivered in person at a classroom venue.

CPD stands for Continuing Professional Development. If you work in certain professions or for certain companies, your employer may require you to complete a number of CPD hours or points, per year. You can find a range of CPD courses on Reed Courses, many of which can be completed online.

A regulated qualification is delivered by a learning institution which is regulated by a government body. In England, the government body which regulates courses is Ofqual. Ofqual regulated qualifications sit on the Regulated Qualifications Framework (RQF), which can help students understand how different qualifications in different fields compare to each other. The framework also helps students to understand what qualifications they need to progress towards a higher learning goal, such as a university degree or equivalent higher education award.

An endorsed course is a skills based course which has been checked over and approved by an independent awarding body. Endorsed courses are not regulated so do not result in a qualification - however, the student can usually purchase a certificate showing the awarding body's logo if they wish. Certain awarding bodies - such as Quality Licence Scheme and TQUK - have developed endorsement schemes as a way to help students select the best skills based courses for them.
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