'Digital Marketing Advanced Course' + 'Social Media Strategist Training Diploma' - Two Accredited Courses in 1

Course Highlights

• Internationally recognised accredited qualification
• 1 year accessibility to the courses
• Free e-Certificates
• Instant certificate validation facility
• Properly curated course with comprehensive syllabus
• Full-time tutor support on working days (Monday – Friday)
• Efficient exam system, assessment and instant results
• Access to the course content on mobile, tablet or desktop from anywhere anytime
• Eligible for **NUS Extra** card which gives you 1000’s of discounts from biggest companies.

Digital Marketing Advanced Course

Digital Marketing is the upgrade of your brand, product or service online – Generate Traffic, Leads and Sales. Digital Marketing online training is the way to go ahead and beat the competition. You will progress as a marketer and will be a great advantage for your employer with this course.

The purpose of the Digital Marketing program is to equip students with all the applied skills required to learn how to produce revenue online and vastly improve returns from any current online marketing activities. The types of online marketing, the resource management, the most successful media aspects and the software used have all been chosen and developed specifically for you; the new digital marketer looking to optimize the success that this industry offers.

After doing this course, you will not only become capable to track and monitor digital marketing performance, you will be able to plan, theorize and implement Digital Marketing strategy yourself.

Social Media Strategist Training Diploma

Social Media Marketing refers to the system of gaining traffic or attraction through social media. The Social Media Strategist Training Diploma course includes all the required information that you need to do for Social Media Marketing.

This Social Media Strategist Training Diploma covers the path of becoming a social media strategist. In this course you will learn about the rise of social media, conducting and auditing market analysis, setting goals and selecting platforms, creating the social media policy and integrating marketing strategies. This course will teach how to plan, develop, promote, deliver, present, and analyze social media activities. You will learn about how risks, reputation, crisis response, advertising and promoting are managed and maintained. This course will also teach you how metrics, analytics, reporting and social media optimization drive business goals and strategies. You will also learn about developing effective content, popular platforms, launching successful campaigns, managing the community, customer service and measuring, analyzing and reporting. Have this course to learn how to become a social media strategist, discover the education, skills, and experience required to start an entry-level career in social media marketing.

COURSE CURRICULUM

Course 1: Digital Marketing Advanced Course

Digital Marketing

Introduction to Internet Marketing and Reputation Management

How to Optimize Your Site for Every Stage of the Buy Cycle

Build Impression on Your Site

Types of Link Building

Importance of Landing Pages

Difference Between Internet Marketing and Online Customer Service

Concept Of Affiliate Programs

About Of Google Analytics

Online Press Releases

How to Get Traffic from Twitter

Importance of Testing E-Mail Messages

What is Viral Marketing

What is EMail Marketing

Difference Between Images and Video

How to Internet Marketing on Facebook

What is Search Engine Optimization(SEO)?

Understanding Search Results

How to Attract Customer on Your Product?

Time Makes Money

How to Test a Landing Page

Best Web Writing

Ways to Use of Humor in You Internet Marketing

Coupon Codes

When to Pull the Plug

Search Engine Optimization

What Is Search Engine Optimization?

Search Engines That Use SEO

Using SEO In Website Text

Using SEO For Google Ads

Using SEO For Article Marketing

Using SEO In Press Releases

Using Longtail Keywords

Using Google To Discover The Best Keywords

SEO For Video Ads

SEO In Photos

Blogging With SEO Marketing

Using A SEO Company

Email Marketing

Introduction to Email Marketing

Using Email Marketing Software

Building Email Lists by Quantity

Building Email Lists by Quality

Crafting an Email

Analyzing and Tracking Your Email Marketing Strategy

Facebook Marketing Basics

Introduction to Facebook

Why You Should Care

Setting up a Facebook Page

How to Get More Likes for Your Facebook Page

Facebook Advertising

How Much Does Facebook Advertising Cost?

Marketing on Facebook

Create a Content Calendar

Understanding Edge Rank & the Art of Engagement

How Facebook Works

Demo 1 – How Facebook Works

Demo 2 – How Facebook Works

Demo 3 – How Facebook Works

Demo 4 – How Facebook Works

Posts that Engage Your Fans

Demo 1 – Posts that Engage Your Fans

Demo 2 – Posts that Engage Your Fans

Demo 3 – Posts that Engage Your Fans

Demo 4 – Posts that Engage Your Fans

Facebook Promotions

Managing Your Facebook

Twitter Marketing

TWITTER FOR BUSINESS

TOP TWITTER TIPS

TWITTER IS

BUSINESS TERMS

WHY USE TWITTER FOR MARKETING

TWITTER MARKETING BASICS

TWITTER METRICS

YOUR BIO

WHEN TO TWEET

BUILDING YOUR COMMUNITY

GENERATING LEADS

REAL-TIME TWITTER MARKETING

ENGAGEMENT

TWETIQUETTE (TWEETING ETIQUETTE)

What You Need to Start with Twitter

Demo 1 – What You Need to Start with Twitter

Demo 2 – What You Need to Start with Twitter

Building Your Twitter Network

How and When to Tweet

Demo 1 – How and When to Tweet

Instagram Marketing

What is Instagram?

Instagram for Business

Instagram & Community

Pinterest Social Marketing

What is Pinterest

Demo 1 – What is Pinterest

Demo 2 – What is Pinterest

Connecting to Social Networks

Demo 1 – Connecting to Social Networks

Demo 2 – Connecting to Social Networks

Creating Boards

Demo 1 – Creating Boards

Using Pins

Widgets

Demo 1 – Widgets

Demo 2 – Widgets

Google Adwords

Benefits of online advertising and AdWords

Choosing a campaign type

Measure your results

Google+ Advertising and Networking

Offerings from Google

Demo 1 – Offerings from Google

Demo 2 – Offerings from Google

Demo 3 – Offerings from Google

Using Google+

Demo 1 – Using Google+

Demo 2 – Using Google+

Google Analytics

Demo 1 – Google Analytics

Demo 2 – Google Analytics

LinkedIn

The Potential of LinkedIn’s Network

Demo 1 – The Potential of LinkedIn’s Network

Enhancing Careers with LinkedIn

Demo 1 – Enhancing Careers with LinkedIn

Demo 2 – Enhancing Careers with LinkedIn

Connecting with Others

Demo 1 – Connecting with Others

Demo 2 – Connecting with Others

Staying in Touch with Your Connections

Demo 1 – Staying in Touch with Your Connections

YouTube Video Marketing

Skills Needed for Interesting Video

Demo 1 – Skills Needed for Interesting Video

Demo 2 – Skills Needed for Interesting Video

Demo 3 – Skills Needed for Interesting Video

How to Manage Your YouTube Account

Demo 1 – How to Manage Your YouTube Account

Demo 2 – How to Manage Your YouTube Account

Demo 3 – How to Manage Your YouTube Account

Demo 4 – How to Manage Your YouTube Account

Demo 5 – How to Manage Your YouTube Account

Demo 6 – How to Manage Your YouTube Account

Course 2: Social Media Strategist Training Diploma

The Rise of Social Media

What is Social Media
The Growth of Social Media

Conducting Market Analysis

Conducting Market Analysis

Auditing Social Media

Auditing Social Media

Setting Goals and Selecting Platforms

Corporate Culture and Social Media
Social Media Goals vs. Business Goals
Types of Social Media Platforms

Creating the Social Media Policy

The Social Media Policy
Creative Commons

Integrating Marketing Strategies

Brand Marketing
Keyword Selection

Developing Effective Content

Content Marketing on Social Media
Content Development

Understanding the Popular Platforms

Understanding the Popular Platforms

Launching Successful Campaigns

Traditional Website Advertising
Social Media Documentation and Schedules
Project Management Software

Managing the Community

The Community Manager Role
Importance of Voice Consistency

Providing Customer Service

Organizational Customer Servicen
Social Media Triage
Online versus Personal Interactions

Measuring, Analyzing and Reporting

Social Media Analytics
Goal Value

The Social Media Strategist Career

The Social Media Strategist Career

Assessment & Certification

Once you complete all the lessons/units, you are required to sit an exam which is multiple-choice. The pass mark is 60%. After successfully passing the exam you can obtain your certificate of achievement at an additional cost of £8 each.

There is no experience or previous qualifications required for enrolment in this course. It is available to all students of all academic backgrounds.

This course opens a new door for you to enter the relevant job market and also gives you the opportunity to acquire extensive knowledge along with required skills to become successful in no time. You will be able to stand out in the crowd after completing this course. You will also be able to add our qualifications to your Resume and make yourself worthy in the competitive job industry.

Currently there are no Q&As for this course. Be the first to ask a question.