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Developing A Marketing Plan

Global Management Academy Ltd

Summary

Price
£139 inc VAT
Or £46.33/mo. for 3 months...
Study method
Online
Duration
24 hours · Self-paced
Qualification
No formal qualification
Certificates
  • Certificate of completion - Free
Additional info
  • Tutor is available to students

Overview

The Global Marketing Planning course is designed to enable you to create a fully viable 3 year marketing plan with detailed marketing strategy, marketing tactics (the 4 P's), marketing budgets, and action items to help you grow your business.

Marketing Plans are vital to creating a successful business. Why then, do so many businesses, set about business development and marketing without a coherent plan, without specific numbers and targets? We guess it is because it is placed in the too hard box, and does not attract the glamour of PR and branding. Yet, without a marketing plan, businesses are at risk of wasting a great deal of money, and worse, missing their targets completely.

This course starts with an assessment of your markets, and provides on how to compile all the key information required to develop a coherent marketing strategy. You will use this marketing strategy to frame your marketing tactics - the 4 p's (product positioning, pricing strategies, place - sales channels, and promotion - public relations, branding and advertising tactics), set realistic sales targets, and set and get support for your marketing budget.

Certificates

Certificate of completion

Digital certificate - Included

Description

The content of this course includes:

  • Business Situation Analysis
  • Product and Services Analysis
  • Market Analysis
  • Marketing Strategy and Objectives
  • Pricing Strategy
  • Promotional Strategy
  • Sales Channels and Distribution Strategy
  • Customer (Channel) Management Strategy
  • Sales Targets
  • Sales Operational Management
  • Marketing Budgets
  • Action planning

Learning with Global

Online courses at Global Management Academy are IPad, Android and Mobile Phone Compatible, and comprise:

  • Online presentations
  • Online quizzes
  • Online videos
  • Downloadable learning manual / workbooks / templates/ Planning Templates, market analysis tools, workbooks, articles, and presentation templates.
  • Continuous Tutor support throughout the course

You will have access to your course for 90 days from the date of purchase

Requirements

All staff and business owners who need to develop market plans.

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Legal information

This course is advertised on reed.co.uk by the Course Provider, whose terms and conditions apply. Purchases are made directly from the Course Provider, and as such, content and materials are supplied by the Course Provider directly. Reed is acting as agent and not reseller in relation to this course. Reed's only responsibility is to facilitate your payment for the course. It is your responsibility to review and agree to the Course Provider's terms and conditions and satisfy yourself as to the suitability of the course you intend to purchase. Reed will not have any responsibility for the content of the course and/or associated materials.

FAQs

Study method describes the format in which the course will be delivered. At Reed Courses, courses are delivered in a number of ways, including online courses, where the course content can be accessed online remotely, and classroom courses, where courses are delivered in person at a classroom venue.

CPD stands for Continuing Professional Development. If you work in certain professions or for certain companies, your employer may require you to complete a number of CPD hours or points, per year. You can find a range of CPD courses on Reed Courses, many of which can be completed online.

A regulated qualification is delivered by a learning institution which is regulated by a government body. In England, the government body which regulates courses is Ofqual. Ofqual regulated qualifications sit on the Regulated Qualifications Framework (RQF), which can help students understand how different qualifications in different fields compare to each other. The framework also helps students to understand what qualifications they need to progress towards a higher learning goal, such as a university degree or equivalent higher education award.

An endorsed course is a skills based course which has been checked over and approved by an independent awarding body. Endorsed courses are not regulated so do not result in a qualification - however, the student can usually purchase a certificate showing the awarding body's logo if they wish. Certain awarding bodies - such as Quality Licence Scheme and TQUK - have developed endorsement schemes as a way to help students select the best skills based courses for them.
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