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Design & Develop Unique Customer Value / Selling Proposition

USP Meaning and Examples; J&J and Danone Best Practices; Help for marketing using unique product selling point

Enrichmentors

Summary

Price
£33 inc VAT
Study method
Online, On Demand What's this?
Duration
2.2 hours · Self-paced
Qualification
No formal qualification
Certificates
  • Reed Courses Certificate of Completion - Free
Additional info
  • Tutor is available to students
14 students purchased this course

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Overview

Not only tell you how to develop Value Proposition but also help you develop and test if this is the Winning Value Proposition for you and Gain Practical Experience by doing real life assignments

Certificates

Reed Courses Certificate of Completion

Digital certificate - Included

Will be downloadable when all lectures have been completed.

Curriculum

7
sections
36
lectures
2h 12m
total

Course media

Description

Facing challenges in getting more customers? Don’t know what to communicate to get them interested?

Take a look at this Udemy course only where you will

  • Build your existing or new products business by developing a Winning Value Proposition because...Unlike other courses we not only tell you how to develop Value Proposition but also help you develop and test if this is the Winning Value Proposition for you

  • Gain Practical Experience by doing real life assignments

  • Preview few lectures and quizzes for FREE

  • Get Reed's 14 days Money Back Guarantee

I formally learnt how to develop a Winning Value Proposition when I was the Regional Franchise Operations Director with the responsibility of developing new products for J&J in Asia Pacific Region working with the Regional R&D and Marketing Teams. We went through a weeklong workshop where we actually developed many value propositions for one of J&J Businesses using the process outlined in this course. These value proposition were later tested and modified to become Winning Value Propositions

I have continued to use the learnings from the above workshop from then in all my work involving marketing of an existing or new product for self and my clients including IIM Udaipur recently

What I am sharing with you here is not taught in management institutes but used in the industry. You have an opportunity to learn such a process and apply for your business by discussing with me as you go along in the course

Look at what are students like you saying about this course

"Awesome content! so far did not find it covered in the way it has been covered in the all the marketing text books including Kotler!"

Who is this course for?

  • Entrepreneurs
  • Startups
  • Business Leaders
  • Product Managers
  • Brand Managers

Career path

Brand Manager

Product Manager

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Legal information

This course is advertised on reed.co.uk by the Course Provider, whose terms and conditions apply. Purchases are made directly from the Course Provider, and as such, content and materials are supplied by the Course Provider directly. Reed is acting as agent and not reseller in relation to this course. Reed's only responsibility is to facilitate your payment for the course. It is your responsibility to review and agree to the Course Provider's terms and conditions and satisfy yourself as to the suitability of the course you intend to purchase. Reed will not have any responsibility for the content of the course and/or associated materials.

FAQs

Study method describes the format in which the course will be delivered. At Reed Courses, courses are delivered in a number of ways, including online courses, where the course content can be accessed online remotely, and classroom courses, where courses are delivered in person at a classroom venue.

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An endorsed course is a skills based course which has been checked over and approved by an independent awarding body. Endorsed courses are not regulated so do not result in a qualification - however, the student can usually purchase a certificate showing the awarding body's logo if they wish. Certain awarding bodies - such as Quality Licence Scheme and TQUK - have developed endorsement schemes as a way to help students select the best skills based courses for them.
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