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Crushing Your Competition - MasterClass

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Summary

Price
£39.99 inc VAT
Study method
Online, On Demand What's this?
Duration
1.4 hours · Self-paced
Qualification
No formal qualification
Certificates
  • Reed courses certificate of completion - Free

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Overview

Master the key strategies used to consistently crush your competition by studying your competitors and out smarting them every time.

Certificates

Reed courses certificate of completion

Digital certificate - Included

Will be downloadable when all lectures have been completed

Curriculum

3
sections
25
lectures
1h 24m
total

    • 1: What it means to define and segment competition Preview 05:22
    • 2: Indirect Competition 03:36
    • 3: Wallet Share 02:59
    • 4: The Competitive Binder 05:09
    • 5: You must have competition 04:10
    • 6: Too much competition 03:07
    • 7: Nutrition Bar Market Case Study 04:33
    • 8: Workshop - Define and Segment Your Competition 04:29

    • 9: Competitive Matrix Explained 06:18
    • 10: Part 1 - Determining Your Strengths 05:05
    • 11: Scoring Your Strengths 04:58
    • 12: Express the Top 2 in a Range 01:41
    • 13: Part 2 - Select Your Competitors 02:04
    • 14: Part 3- Evaluate and Plot Your Competitors 01:09
    • 15: Workshop -Building Your Competitive Matrix 03:43

    • 16: Unique Competitive Advantage Explained 04:55
    • 17: Unique Competitive Advantage - Company Examples 02:58
    • 18: How to Determine Your Unique Competitive Advantage 00:23
    • 19: Step 1 - Evaluate Your Strengths 01:39
    • 20: Step 2 - Evaluate Your Competitive Landscape 02:34
    • 21: Step 3 - Identify Your Unique Competitive Advantage 04:02
    • 22: Step 4 - Test Your Unique Competitive Advantage 01:59
    • 23: Common Mistakes 01:36
    • 24: Workshop - Unique Competitive Advantrage In Action 02:55
    • 25: Crushing Your Competition - MasterClass Quiz 02:00

Course media

Description

Your competitive strategy helps your business by guiding your positioning to make sure your business stands out, pushing you to iterate and outsmart the competition, helping you see where your competitors are weak so you can accentuate where you are strong, and making your competitive advantage defensible.

Too many business owners cover their eyes rather than keeping tabs on their competitors. That’s dangerous; competitors move fast and unless you open your eyes, they’ll leave you in their dust. Knowledge gained from your competitors can be used to create marketing strategies that take advantage of their weaknesses.

Learn to out beat your competition every time in the Crush Your Competition MasterClass. A course designed to teach you how to properly definie and segment your competition. This course will also teach you how to define your businesses strengths, and to prioritize them to aid in the development a competitive advantage unique to you and your business.

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Legal information

This course is advertised on reed.co.uk by the Course Provider, whose terms and conditions apply. Purchases are made directly from the Course Provider, and as such, content and materials are supplied by the Course Provider directly. Reed is acting as agent and not reseller in relation to this course. Reed's only responsibility is to facilitate your payment for the course. It is your responsibility to review and agree to the Course Provider's terms and conditions and satisfy yourself as to the suitability of the course you intend to purchase. Reed will not have any responsibility for the content of the course and/or associated materials.

FAQs

Study method describes the format in which the course will be delivered. At Reed Courses, courses are delivered in a number of ways, including online courses, where the course content can be accessed online remotely, and classroom courses, where courses are delivered in person at a classroom venue.

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An endorsed course is a skills based course which has been checked over and approved by an independent awarding body. Endorsed courses are not regulated so do not result in a qualification - however, the student can usually purchase a certificate showing the awarding body's logo if they wish. Certain awarding bodies - such as Quality Licence Scheme and TQUK - have developed endorsement schemes as a way to help students select the best skills based courses for them.
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