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Creativity in Sales and Managing VIP Accounts

London Training For Excellence

Summary

Price
£3,335 inc VAT
Study method
Online
Duration
5 hours · Self-paced
Qualification
No formal qualification
Additional info
  • Tutor is available to students

Overview

Learning Objectives:

  • To develop and manage the VIP member life-cycle effectively.
  • To recognize that VIP account management is a process of development, not a single action.
  • Manage relationships with members of the VIP base with the key objectives of member retention and maximizing revenue.
  • Initiate relationships with potential VIP members, assess sustainability, and retain to long-term VIP clients.
  • Develop communications strategy incorporating member’s communication preference.
  • Build and maintain the VIP member profile database.
  • Target and develop relationships with new and potential VIP members.
  • Understand and report on characteristics of the VIP segment of members.
  • Work closely with member support and keep them informed on all promotions and project delivery.

Description

  • VIP account management is an art or a formula.
  • VIP account management as a process of development, not a single action.
  • VIP account management is a long-term process. It takes time.
  • VIP account management involves relationships, not just a mechanical approach.
  • VIP account management is done with selected customers.
  • Customer Service and Marketing minded.
  • Excellent communicator (both verbal, telephone and written).
  • Proven negotiation skills.
  • Excellent understanding of VIP account terminology and psychology.
  • Proven experience in budget management and ROI reporting.
  • Meeting targets and deadlines.
  • Enthusiastic and self-motivated – a ‘can do’ attitude.
  • Ability to multi task.
  • Strong team player.
  • Daily monitoring of VIP reports.
  • Daily communication with VIP members.
  • Exercises and case studies.

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Legal information

This course is advertised on reed.co.uk by the Course Provider, whose terms and conditions apply. Purchases are made directly from the Course Provider, and as such, content and materials are supplied by the Course Provider directly. Reed is acting as agent and not reseller in relation to this course. Reed's only responsibility is to facilitate your payment for the course. It is your responsibility to review and agree to the Course Provider's terms and conditions and satisfy yourself as to the suitability of the course you intend to purchase. Reed will not have any responsibility for the content of the course and/or associated materials.

FAQs

Study method describes the format in which the course will be delivered. At Reed Courses, courses are delivered in a number of ways, including online courses, where the course content can be accessed online remotely, and classroom courses, where courses are delivered in person at a classroom venue.

CPD stands for Continuing Professional Development. If you work in certain professions or for certain companies, your employer may require you to complete a number of CPD hours or points, per year. You can find a range of CPD courses on Reed Courses, many of which can be completed online.

A regulated qualification is delivered by a learning institution which is regulated by a government body. In England, the government body which regulates courses is Ofqual. Ofqual regulated qualifications sit on the Regulated Qualifications Framework (RQF), which can help students understand how different qualifications in different fields compare to each other. The framework also helps students to understand what qualifications they need to progress towards a higher learning goal, such as a university degree or equivalent higher education award.

An endorsed course is a skills based course which has been checked over and approved by an independent awarding body. Endorsed courses are not regulated so do not result in a qualification - however, the student can usually purchase a certificate showing the awarding body's logo if they wish. Certain awarding bodies - such as Quality Licence Scheme and TQUK - have developed endorsement schemes as a way to help students select the best skills based courses for them.
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