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Create a Winning Product Strategy That Grows Your Business


Entreprenure Now!

Summary

Price
£39.99 inc VAT
Study method
Online, On Demand What's this?
Duration
1.4 hours · Self-paced
Qualification
No formal qualification
Certificates
  • Reed courses certificate of completion - Free

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Overview

Learn how to grow your business by creating a winning product strategy for your business.

Certificates

Reed courses certificate of completion

Digital certificate - Included

Will be downloadable when all lectures have been completed

Curriculum

3
sections
20
lectures
1h 27m
total
    • 6: Building a Compelling Product Strategy 10:45
    • 7: Product Vision vs Company Vision 02:13
    • 8: Questions to Ask of Your Product Vision 02:05
    • 9: Common Mistakes 04:30
    • 10: Best Practices 01:30
    • 11: Define Your Product or Service 10:07
    • 12: Minimum Viable Product Explained 02:32
    • 13: Entrepreneurial Personality Types 02:37
    • 14: Sample MVPs 03:22
    • 15: MVP Guidelines 03:30
    • 16: How to Evaluate Your MVP 07:40
    • 17: Defending Your Product or Service Strategy 07:59
    • 18: Your Product Roadmap 05:46
    • 19: Product Roadmap Formats 06:06
    • 20: Create a Winning Product Strategy That Grows Your Business Quiz 03:00

Course media

Description

It may seem counter intuitive, but perfection is your enemy when it comes to shaping your product or service strategy. You may want everything to be perfect before you launch, but if you ever hope to start ringing up sales, you need to ruthlessly focus instead on just those elements of your offering that address the core customer need, and build a vision and a plan for development that tests your concept in the marketplace sooner rather than later.

This course offers guidance on how to shape a product or service vision and create strategies to be very customer focused while doing so.

You will learn:

  • How to develop a compelling product vision that will guide all your stakeholders
  • The building blocks that every product strategy must have
  • How to craft your product strategy for investors or your CEO
  • What elements of my product or service need to be nailed down?
  • How is a product or service vision different from my company vision?
  • What is an MVP, and why should I do it

This course is part of a larger series on creating a winning product strategy. To learn more, you can watch the following courses in this series.

  • Define Your Product and MVP (Minimal Viable Product)
  • Create a Compelling Product Roadmap

About Your Instructor

Ken Burke, founder and CEO of The EntrepreneurNOW! Network, is a speaker, serial entrepreneur, mentor, and author. Ken founded MarketLive, a market-leading, enterprise class eCommerce software platform used by major merchants generating $2b in online sales through the platform. He sold MarketLive to Vista Equity Partners in 2016. Ken authored the book, “Intelligent Selling: The Art and Science of Selling Online,” as well as hundreds of industry articles. He earned his MBA in Entrepreneurship from University of Southern California -Marshall School of Business, which later awarded him the honor of Entrepreneur of the Year.

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FAQs

Interest free credit agreements provided by Zopa Bank Limited trading as DivideBuy are not regulated by the Financial Conduct Authority and do not fall under the jurisdiction of the Financial Ombudsman Service. Zopa Bank Limited trading as DivideBuy is authorised by the Prudential Regulation Authority and regulated by the Financial Conduct Authority and the Prudential Regulation Authority, and entered on the Financial Services Register (800542). Zopa Bank Limited (10627575) is incorporated in England & Wales and has its registered office at: 1st Floor, Cottons Centre, Tooley Street, London, SE1 2QG. VAT Number 281765280. DivideBuy's trading address is First Floor, Brunswick Court, Brunswick Street, Newcastle-under-Lyme, ST5 1HH. © Zopa Bank Limited 2024. All rights reserved.