When you enroll for this programme, you will additionally receive two CPD accredited courses for free from 1Training. You have the opportunity to choose your preferred courses from a recommended list, and earn more CPD Points/Hours to your portfolio. The courses that you can choose from have been indicated on our suggested course below.
- Administrative HRM Training
- Advanced Accounting Diploma for Business
- Bookkeeping and Payroll Management
- Business Analyst Training
- Business and Administrative Management Diploma
- Certificate in Nutritional Specialist Training
- Certificate in Project Leadership - Level 4
- Diploma in Accounting for Business
- Diploma in Advanced Communication Skills - Level 3
- Diploma in Customer Service
What skills am I going to get from this course?
- By enrolling to this course, you’ll learn concepts and applications of social media marketing.
- In this course, you’ll learn the use of email marketing, affiliate marketing by using social media tools such as Twitter, podcasting and blogging.
- This course will equip you with the skills to plan and implement a successful social media marketing strategy.
- Having this course, you’ll learn how to use Facebook to create a business page.
- Logging in to this course, you’ll learn social media analytics.
- This course gives you the knowledge of social media policy.
- On completion of this course, you’ll gain knowledge in advanced features of the most popular social networks.
- At the end of this course, you’ll understand the wide scope of social media.
Course Duration:
Learners will have 365 days access to their chosen course. The course is self-paced so you decide how fast or slow the training goes. If you need to extend your course access duration, it can be done at any time by extending your subscription.
Course Curriculum
[Module 01] Social Media Marketing
[Module 02] The Trend of Social Media
- Social Media Strategic
- What is Social Media
- Types of Social Media
- Evaluation Marketing
- Benefits of Social Media to Organizations
- Role of Social Media Strategist
- Stages of Social Media Strategist
[Module 03] Market Analysis
- Need for Readiness Assessment
- STP Analysis
- STP Analysis of Competitors
- Online Competitors Information
[Module 04] Auditing Social Media
- Introduction & Define
- Importance of Social Media Auditing
- Tools for Social Listening
- Track Platform Performance
- Grading Tools
- Social Media Sentiment Terminology
- Sentiment Analysis
[Module 05] Corporate Culture and Social Media
- Corporate Culture & Social Media
- Barriers Fear of Damaging Content
- KPI's
- Smart Social Media Goals
- Matching Goals to Social Media Platforms
- Platform Selection Process
- Types of Social Media Platforms
- Overview of Social Media Platforms
[Module 06] Creative Commons
- Creative Commons
- Spectrum of License from Creative Commons
- Brand Abuse
- Trade Secrets & Proprietary Information
- Avoiding Release of Proprietary Information
- Privacy Policy
- Defamation in Social Media
[Module 07] The Social Media Policy
- Introduction & Define
- The Social Media Policy
- Disclosure Best Practices Toolkit
- Truth in Advertising
- Online Endorsements & Testimonials
- Intellectual Property
- Permission for Protected Content
[Module 08] Keyword Selection
- Tips for Keyword Selection
- Successful Keyword Strategies
- Keyword Usage
- Content Tagging
[Module 09] Content Marketing on Social Media
- Content Marketing on Social Media
- Types of Content
- Trends in Content Marketing
- Content Origination
- Outsourced vs. In House Content Production
- Branded vs. Common Interest Content
[Module 10] The Popular Social Media Platforms
- Social Media Intimacy
- Blogging
[Module 11] Traditional Website Advertising
- Traditional Website Advertising
- Social Media Advertising
- Benefits of Native Advertising
- Capitalizing on Contacts
- Social Media Contest
- Contest Platform Software
[Module 12] Social Media Documentation and Schedules
- Social Media Documentation & Schedules
- Action Plays
- Editorial Calendar
- Project Management Software
- Performance Dashboards
- Social Media Campaign Management Tools
- Social Media Management Tool Options
[Module 13] The Community Manager Role
- The Community Manager Role
- The Community Manager
- Social Media Personas
- Corporate (Brand) Persona
- Response Community (Hybrid) Persona
[Module 14] Importance of Voice Consistency
[Module 15] Organizational Customer Service
- Organizational Customer Service
[Module 16] Social Media Triage
- Benefits of Triage Plan
- Roles of Social Media in Customer Service
- Professionalism in Online Customer Service
- Online vs. Personal Interactions
- Feedback / Positive & Negative
- Social Media Crisis Management
[Module 17] Social Media Analytics
- Introduction
- Social Media Metrics
- Response Time
[Module 18] Goal Value
- Goal Value
- Economic Value Calculation /ROI Calculation
- Final Audit
- Reports
- SWOT Analysis
[Module 19] Career of Social Media Strategist
- Defining Your Value
- Bidding on Projects
- Building a Partner Network
- Issuing Request for Proposals
Recommended Books – Social Media Marketing
-------------------------------------------------------------------------------------------------------------------------------
** Diploma in Content Marketing - Level 4 + FREE e-certificate **
-------------------------------------------------------------------------------------------------------------------------------
How will I be assessed?
- At the end of the course learners will take an online multiple-choice question assessment test. This online multiple-choice question test is marked automatically so you will receive an instant grade and know whether you have passed the course.
- Upon successful completion of this course, all learners will be awarded a FREE e-certificate (PDF format), and can also pay only £19 to receive a printed version of the certificate if they wish.
What Certification am I going to receive?
Those who successfully pass this course will be awarded a Social Media Marketing – Advanced Certificate. Anyone eligible for certification will receive a FREE e-certificate with NO additional cost.
